Erica Wang

• Designed and developed responsive web pages, landing pages, and marketing assets in collaboration with senior designers.
• Created wireframes, low-to-high fidelity prototypes, and polished UI designs in Figma for both web and mobile platforms.
• Supported UX initiatives by developing user personas, journey maps, and contributing to user flow mapping.
• Produced and optimized visual assets for digital platforms, ensuring consistency with evolving brand guidelines.
• Partnered with developers to ensure accurate and seamless handoff and implementation of design components.
• Worked closely with marketing teams to design graphics for email campaigns, social media posts, and promotional banners.
• Participated in regular brainstorming and critique sessions, contributing fresh ideas and constructive feedback.
• Maintained organized design systems and documentation, while actively staying informed about industry trends and UI/UX best practices.

• Led logo redesign and rebranding projects for clients, creating cohesive visual identities aligned with their brand vision.

• Collaborate closely with UX researchers and product managers to define user flows, interaction patterns, and visual specifications.
• Design intuitive wireframes, interactive prototypes, and high-fidelity UI designs using Figma.
• Translate complex ideas into user personas, journey maps, and experience flows to guide design decisions.
• Deliver responsive web and mobile interfaces optimized for usability and accessibility within Agile workflows.
• Build and manage unified design systems to maintain visual consistency across diverse products and platforms.
• Design marketing visuals for digital campaigns (Instagram, Twitter, web), ensuring alignment with brand identity.
• Document and evolve brand guidelines to support scalable design practices.

• Designed and uploaded blog content to CMS, ensuring responsive formatting, visual consistency, and alignment with brand standards.
• Developed branding assets including logos, color palettes, and style guides to support consistent client representation across digital and print channels.
• Utilized existing graphic assets to design professional company presentations and brochures, ensuring brand consistency and clear communication.
• Updated and maintained the official website by implementing changes based on previous web design files, ensuring design accuracy and functionality.

• Conduct market research and user interviews to identify client pain points.
• Design user flows and interactive prototypes using Adobe XD.
• Build and maintain design systems across platforms (mobile, tablet, desktop).
• Create branded Pitch Deck templates and infographics for stakeholder presentations.
• Prepare portfolio assets, social media content, and update website visuals.
• Ensure brand integrity with comprehensive brand guideline development.

• Translate project and business requirements into functional UI designs.
• Collaborate with cross-functional teams using Agile Scrum methodologies.
• Design front-end UIs aligned with technical specifications and design standards.
• Utilize reusable components within frameworks to optimize development cycles.

• Led user research (interviews & surveys) to investigate construction industry pain points.
• Created user personas, user flows, wireframes, and journals.
• Built consistent branding and reusable component libraries in Figma.
• Delivered high-fidelity prototypes under tight deadlines.

• Created visual brand identity and redesigned official website.
• Conducted user research and crafted data-driven personas.
• Improved website structure and usability based on user feedback and testing.