Erika Luu
Riverhills,QLD
Summary
In the penultimate year at QUT, studying Marketing and Interactive Design. Acquired foundational knowledge in market strategy, complemented by real-world experiences from university collaborations and independent consultancy. Spent two years at Hype DC, gaining insights into big business operations and honing interpersonal skills.
Overview
2
2
years of professional experience
Work History
Social Media Manager and PR
Hope Vale X QUT
04.2021 - 10.2021
- Managed online presence, enhancing brand visibility across platforms
- Developed content strategies for maximum audience engagement
- Spearheaded collaboration with 'Frocket Zine', aligning with both brands' audiences.
Retail Sales Associate / Stock Assistant
Hype DC
11.2021 - 07.2023
- Entrusted with key operational responsibilities, ensuring smooth daily functions
- Directed and managed employees, fostering a collaborative environment
- Assisted customers, enhancing brand loyalty and driving sales.
Fashion Editor/ Cover Photographer
Frocket Magazine
02.2023 - 05.2023
- Served as fashion editor, shaping the magazine's fashion content.
- Assisted in shoots, ensuring alignment with the magazine's aesthetic.
- Led creative direction for photoshoots, maintaining brand identity.
Marketing & Branding Consultant
The Flutter Folk
02.2021 - 04.2021
- Conducted a consultation to refine The Flutter Folk's brand identity
- Proposed a timeline for market introduction, ensuring a phased rollout
- Led the rebranding initiative, focusing on logo simplicity and longevity.
Marketing Consultant
Elle Aesthetics
01.2021 - 03.2021
- Developed a marketing plan for relocation, aligning with brand values
- Recommended product expansions based on market research
- Revitalized Instagram presence with targeted content, emphasizing clean beauty.
Education
Bachelor of Business/ Creative Industries - Marketing and Interactive Design
Queensland University of Technology
Brisbane, QLD11.2024
Diploma of Interior Design -
Interior Design Institute
Brisbane, QLD03.2024
Diploma of Business -
Barrington College
Brisbane, QLD11.2018
Skills
- Marketing Strategy: Developed and executed marketing plans for various projects
- Customer Relations:
- Built strong relationships in retail and consultancy roles
- Digital Engagement: Managed online presence for multiple brands
- Collaboration: Worked with diverse teams, from artists to business professionals
- Sales Strategy: Acquired from two years at Hype DC, understanding customer needs and business operations
Timeline
Fashion Editor/ Cover Photographer
Frocket Magazine
02.2023 - 05.2023
Retail Sales Associate / Stock Assistant
Hype DC
11.2021 - 07.2023
Social Media Manager and PR
Hope Vale X QUT
04.2021 - 10.2021
Marketing & Branding Consultant
The Flutter Folk
02.2021 - 04.2021
Marketing Consultant
Elle Aesthetics
01.2021 - 03.2021
Bachelor of Business/ Creative Industries - Marketing and Interactive Design
Queensland University of Technology
Diploma of Interior Design -
Interior Design Institute
Diploma of Business -
Barrington College
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