Summary
Overview
Work History
Skills
Timeline
Generic

Erin Gustavsson

Yamanto,QLD

Summary

Professional retail management professional with proven track record in leading store operations and driving sales growth. Strong focus on team collaboration and achieving results, ensuring reliability and adaptability to changing needs. Expertise in inventory management, customer service, and staff training, coupled with excellent problem-solving and communication skills. Enthusiastic about creating positive shopping experience and optimizing store performance.

Overview

19
19
years of professional experience

Work History

Store Manager

OZ Design Furniture
05.2023 - Current
  • Overseeing daily operations, including opening and closing procedures, cash handling, and ensuring compliance with safety regulations.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Raising purchase orders & ordering on trend stock.
  • Managed store employees successfully in fast-paced environment through proactive communication, positive feedback, weekly team meetings & one on one coaching.
  • Coached sales staff in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Trained new employees on proper protocols and customer service standards.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Approved regular timesheet submissions for employees.
  • Compiled monthly managers reports
  • Trained and mentored sales staff to improve their product knowledge and enhance customer service skills.
  • Drove business growth by actively seeking new opportunities for partnerships and collaborations within the industry through local stylists.
  • Conducted regular performance reviews for team members, providing constructive feedback and opportunities for professional development.
  • Set goals for showroom employees and provided support and motivation to help each achieve true potential.
  • Liaised with marketing team & HomeCo team to identify and develop sales and promotional events.
  • Kept showroom expenses appropriate and reasonable to drive operational efficiency.
  • Supervised inventory and placed orders to replenish low running supplies, this included ensuring that smaller products were readily available for our customers to purchase directly.
  • Enhanced customer experience by training staff on product knowledge and customer service excellence, leading to high satisfaction ratings.
  • Solved customer complaints with timely and effective solutions, maintaining positive reputation in market.
  • Analyzed sales data to identify best-selling products and underperformers, adjusting inventory and displays to maximize sales.
  • Increased showroom sales by developing and implementing dynamic display strategies that highlighted key product features.
  • Maintained clean and inviting showroom environment, ensuring pleasant shopping experience for all visitors.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Achievements - 1st financial quarter 2024

  • Being the only Queensland manager that achieved the top tier of the management bonus in the first quarter by achieving all set targets.
  • Achieving 30% above budget for the first financial quarter of 2024

Transfer Agent

Kenton Ross Funerals
04.2022 - 05.2023
  • On Call Casual Position – Unnatural Deaths
  • Transfer of deceased persons from place of passing to mortuary facilities - including hospitals, private homes, aged care facilities and other public locations
  • Direct communication with persons from health fields, police, and coronial staff to facilitate transfers
  • Effectively and compassionately talking with families
  • Ensuring strict OH&S policies are adhered too
  • Training & onboarding new staff members
  • Working alongside the QPS & fire service to ensure a safe & effective transfer


Managing Director

You & Beyond
12.2017 - 07.2022

This role saw me start a company from the ground floor up.

Retail Stores

  • Negotiating retail spaces & set up of new stores
  • Hiring & Training of new employees on proper protocols and customer service standards.
  • Setting KPI's and ensuring staff members reached store targets.
  • Rotated merchandise and displays to feature new products and promotions.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Managing of stores when staff members where sick or unable to attend shifts.

Home office / Warehouse

  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Devised and implemented innovative and marketing campaigns to promote products and services.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Assisted in recruiting, hiring and training of team members.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Ensuring we as a company are adhering to Australian laws whilst formulating products.
  • Training, motivating, and managing staff within the warehouse
  • Training, motivating and managing distributors via online training & meetings
  • Packing of orders when required
  • Assisting distributors with product enquiries & general customer service
  • Marketing the You & Beyond business using social media & other avenues
  • Dealing with matters ranging from financial to legal matters
  • Ensuring strict OH&S policies are adhered too
  • Working with monthly budgets and costings including profit & loss
  • Understanding different government departments & regulations including TGA, NICNAS &
  • ACCC Receiving stock into warehouse & stock management
  • Researching and understanding different countries, their currency, shipping & business guidelines
  • Creating & implementing brand new policies & procedures for the Australian branch
  • Creating, researching & understanding different ingredients & how they can impact the body
  • Social media advertising & building/managing website, sales, inventory & images.

Achievements:

  • Successfully launching the You & Beyond business & brand
  • Building a business with 50+ online distributors
  • Opening 2 retail locations
  • Taking the company to a financial high in 2020/2021 with over $250,000 in sales

Reason for finishing:

There were many factors with the main being COVID & issues with ingredient supply & costs

International Director of Operations

Self-employeed
08.2016 - 12.2017
  • Building a Australian arm of the business from the ground floor up.
  • Negotiating office/warehouse space, setting up of the office & warehouse space.
  • Recruitment of office & warehouse staff
  • Training, motivating, and managing staff within the warehouse
  • Training, motivating, and managing distributors via online meetings
  • Packing of orders when required
  • Assisting distributors with product enquiries & general customer service.
  • Marketing the business using social media & other avenues
  • Dealing with business matters ranging from financial to legal matters
  • Ensuring strict OH&S policies are adhered too
  • Ensuring the company is following strict procedures on importing & exporting
  • Resolved problems, improved operations and provided exceptional service.
  • Completed monthly budgets and costings
  • Understanding & training others on government departments & regulations including TGA, NICNAS &
  • ACCC Receiving stock into warehouse & stock management
  • Researching and understanding different countries, their currency, shipping & business guidelines
  • Creating & implementing brand new policies & procedures for the Australian branch
  • Social media advertising

Achievements

  • Setting up a successful pre-launch group for the business. This saw 400 distributors joining the business.
  • Our first month in business our distributors did over $100,000 in sales and we hit a million-dollar year from February to December (to put this into perspective 1 bath bomb was $8.95).

Brand Representative

Self-employed
07.2015 - 08.2016
  • Communicated product value, quality, and style to educate and entice potential customers.
  • Social media advertising
  • Engaged, educated, and befriended customers to deliver amazing shopping experience.
  • Organized and stocked merchandise to keep necessary levels for sales demand.
  • Showed understanding of customer's personal style and preferences when offering product advice.
  • Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events.
  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Introduced field recruiting at industry events to attract new workers and customers.
  • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
  • Recruited & trained brand representatives within a MLM business
  • Created online training for team members & hosted weekly training events via Zoom

Achievements

  • Built a team of over 300 distributors Australia wide
  • I was awarded a all expenses paid trip to Rome Italy
  • Our team did over $998,000 in sales within a 12 month period

Reason for leaving

I was offered a job opportunity launching a US business in Australia.

Managing Director

TTR Group Pty Ltd TA Trojan Training & Recruitment Solutions
01.2015 - 08.2016
  • Strategic business planning & keeping ahead of the market by researching & networking
  • Working within strict compliance & ensuring the business is following strict compliance guidelines within the RTO & recruitment space
  • Complete & present proposals (including negotiating contracts)
  • Creating business plans, budgets & forecasting
  • Cold calling businesses regarding positions vacant & creating relationships to introduce employment seekers
  • Negotiating marketing agreements with registered training organizations
  • Motivating, training & developing of staff & business
  • Creating & hosting 1 day in class training days ie how to write a resume
  • Marketing of online training from Certificate III to Advanced Diploma
  • Working with candidates to find their true passion and working alongside them to follow a course of action to ensure their goals come to light
  • Working with employers to find the best candidate that matches their workplace & position
  • Employment coaching
  • 360 Recruitment
  • Event Marketing
  • Preparing & delivering personal development workshops

Achievements:

  • Having TTR Group listed with ASQA as a preferred student referrer for VET Fee Training
  • Working with Emerald Chamber of Commerce to promote & secure local businesses for the Emerald Little Green Book 2016.

Reason for leaving

By this time mining within Emerald had taken a turn due to local mines closing. I was offered the opportunity to launch a US business here in Australia

Office Manager

ABT Paint & Detail
09.2013 - 01.2015
  • Liaising with customers in regards to their vehicle repairs
  • Liaising with insurance companies on customers behalf
  • Maintained computer and physical filing systems.
  • Ordering of stock required by tradesmen ranging from paint supplies to car parts
  • Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
  • Defined clear targets and objectives and communicated to other team members.
  • Managed compliance to keep organisation operating within legal and regulatory guidelines.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Coached new hires on company processes while managing employees to achieve maximum production.
  • Updated reports, managed accounts, and generated reports for company database.
  • Improved safety procedures to promote employee well-being and safety and protect company from potential liability.
  • Identified and communicated customer needs to supply chain capacity and quality teams.
  • Created, maintained and updated filing systems for paper and electronic documents.
  • Developed and maintained successful relationships with vendors, suppliers and contractors.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.

Retail Assistant

Robyn’s Kitchen
01.2014 - 04.2014

This was a 2nd job whilst working at ABT Paint & Detail. My employment with Robyn's Kitchen was a casual weekend & Thursday evening role.


  • Meeting personal & business KPI’s – Both weekly & monthly
  • End of day closure including reporting, banking & POS
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Answered customer questions about products and services, helped locate merchandise, and promoted key items.
  • Maintained tidy and organized store environment to comply with cleanliness standards.
  • Assisted customers with prompt and polite support in-person and via telephone.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
  • Processed customer returns to manage smooth refunds and exchanges following store procedures.
  • Managed efficient cash register operations.
  • Replenished sales floor merchandise and organized shelves, and bins for optimal appearance.
  • Recommended complementary purchases to customers, increasing revenue.
  • Used POS system to process sales, returns, online orders, and gift card activations.
  • Greeted customers, helped locate merchandise, and suggested suitable options.
  • Worked closely with manager to solve problems and handle customer concerns.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.

Area Coordinator/Business Development Manager

DT Workforce
09.2011 - 05.2013


  • Account management of large mining clients within Bowen Basin area
  • 360 Recruitment - Marketing, interviewing & placement of candidates
  • Built relationships with customers and community to establish long-term business growth.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Facilitated business by implementing practical networking techniques.
  • Implemented systems and procedures to increase sales.
  • Organized promotional events and interacted with community to increase sales volume.
  • Represented company and promoted products at conferences and industry events.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Managed accounts to retain existing relationships and grow share of business.
  • Generated new business with marketing initiatives and strategic plans.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Kept meticulous client notes and updated account information in company databases.

Inbound Call Centre Team Leader Gold

Telstra, Coast
12.2005 - 08.2011
  • Meeting both weekly & monthly KPI’s
  • Answering large volumes of inbound calls
  • Billing enquiries – analysis
  • Managing KPI targets
  • Offering fantastic customer service
  • Staff supervision & training
  • Complaint resolution

Skills

  • Management & leadership skills (including visionary, transformational & coaching styles)
  • Business development & marketing skills
  • Business building & coaching
  • Training staff on sales strategies
  • Emotional intelligence & negotiation skills
  • Resilience & ability to adapt to any given situation
  • Innovative thinker with ability to turn creative ideas into reality
  • Proactivity & seeing the bigger picture
  • Excellent organisational & communication skills
  • Customer service - Ability to build strong and effective relationships with new clients whilst maintaining with current clients

Timeline

Store Manager

OZ Design Furniture
05.2023 - Current

Transfer Agent

Kenton Ross Funerals
04.2022 - 05.2023

Managing Director

You & Beyond
12.2017 - 07.2022

International Director of Operations

Self-employeed
08.2016 - 12.2017

Brand Representative

Self-employed
07.2015 - 08.2016

Managing Director

TTR Group Pty Ltd TA Trojan Training & Recruitment Solutions
01.2015 - 08.2016

Retail Assistant

Robyn’s Kitchen
01.2014 - 04.2014

Office Manager

ABT Paint & Detail
09.2013 - 01.2015

Area Coordinator/Business Development Manager

DT Workforce
09.2011 - 05.2013

Inbound Call Centre Team Leader Gold

Telstra, Coast
12.2005 - 08.2011
Erin Gustavsson