Erin Willis
Torquay,Australia
Summary
With an extensive marketing and corporate event management background spanning Ford Australia, Betts Shoes, L&L Orthodontics, and Te Mania Angus, I bring a balance of strategic insight and hands-on creativity. I’m passionate about shaping the future success of Crowne Plaza Geelong through compelling pre-opening campaigns, brand storytelling, and destination marketing that showcase this global brand’s arrival on Victoria’s waterfront. My experience with consumer-driven retail brands such as Coles and Betts Group provides a strong understanding of consumer behaviour, trends, and driving foot traffic—skills that translate seamlessly to promoting the hotel’s restaurants, bars, and event spaces. As a proud resident of the Geelong–Surf Coast region, I’m committed to promoting the area as a destination of choice for both corporate and lifestyle travellers.
Professional Overview
Creative and results-driven marketing and communications professional with extensive experience delivering strategic campaigns, digital content, and impactful community engagement initiatives. Skilled in building brand awareness, managing multi-channel communications, and producing events that connect and inspire. Known for developing integrated strategies that drive brand growth, foster stakeholder relationships, and strengthen community and corporate connections.
Overview
13
13
years of professional experience
Work History
Marketing Communications Manager
Te Mania Angus
11.2022 - 10.2025
- Led strategic communications promoting Te Mania Angus’s nationally recognised genetics and cattle performance programs.
- Managed brand marketing nationally, building strong media and stakeholder relationships.
- Directed content creation and multi-channel campaigns, including digital, social, and event marketing.
- Delivered the annual Te Mania Angus National Beef Breeders Conference, overseeing event planning, logistics, and sponsorship activation.
- Ensured marketing initiatives aligned with business objectives and brand reputation.
Marketing, Communications & Events Manager
L&L Orthodontics
05.2018 - 03.2020
- Designed and executed integrated marketing and communications strategies to grow patient engagement.
- Managed events, sponsorships, and community partnerships to enhance brand presence.
- Led development of digital content, including social media, website updates, and newsletters.
- Delivered measurable campaign performance through analytics and feedback insights.
- (Hybrid)
Marketing Consultant & Social Media Manager
Self-Employed
03.2016 - 04.2018
- Delivered tailored marketing and digital strategies for small businesses and startups.
- Created content for blogs, websites, and social platforms to grow brand awareness.
- Produced creative assets and managed online communities to increase audience reach.
Marketing Manager
BLINK Optical (Bupa Health Insurance)
10.2012 - 03.2014
- Managed national marketing campaigns with a $1.5M budget.
- Coordinated brand partnerships, retail promotions, and in-store activations.
- Delivered performance reporting and event coordination to enhance business visibility.
Education
Postgraduate Study - Applied Digital Marketing Strategy
Charles Sturt University
01.2022
Bachelor of Business - Marketing & Communications
Royal Melbourne Institute of Technology (RMIT)
01.2006
Certificate III - Retail Operations
Traineeship Advisory Services Australia (TASA)
01.2002
Skills
- Strategic Marketing & Communications Planning
- Corporate & Community Event Management
- Content Creation & Storytelling (Written, Visual, Digital)
- Digital & Social Media Strategy (Instagram, Facebook, LinkedIn, Meta Business Suite)
- Paid Advertising & SEO Management (Google Ads, Display, Meta)
- Website Management & Email Marketing (WordPress, Mailchimp)
- Brand Management & Public Relations
- Campaign Analytics, Reporting & ROI Measurement
- Stakeholder & Partner Engagement
- Cross-Functional Collaboration & Team Leadership
- Social Media: Meta Business Suite, Facebook, Instagram, LinkedIn, Pinterest, Google My Business
- Digital Tools: Mailchimp, WordPress, Canva, Google Analytics
- Design: Canva, Adobe Photoshop (basic)
- Microsoft Office: Word, Excel, PowerPoint, Outlook
Websites
Other Relevant Roles
- Marketing Manager (Fixed Term) – Shannons Insurance (Suncorp Group), 2012
- Category Planning & Events Manager – Coles Group, 2010 - 2011
- National Marketing Manager – ZU Shoes (The Betts Group), 2007–2010
- Marketing & Events Coordinator – Ford Performance Vehicles (Ford Australia), 2004–2007
Awards & Recognition
Young Retailer of the Year Nominee – Joe Berry Retail Awards, 2011, Australian Media Federation Partnership Award – Coles MasterChef Partnership, 2011, Finalist, Australian Catalogue Awards – Zu Shoes Spring/Summer Catalogue, 2009
Timeline
Marketing Communications Manager
Te Mania Angus
11.2022 - 10.2025
Marketing, Communications & Events Manager
L&L Orthodontics
05.2018 - 03.2020
Marketing Consultant & Social Media Manager
Self-Employed
03.2016 - 04.2018
Marketing Manager
BLINK Optical (Bupa Health Insurance)
10.2012 - 03.2014
Bachelor of Business - Marketing & Communications
Royal Melbourne Institute of Technology (RMIT)
Certificate III - Retail Operations
Traineeship Advisory Services Australia (TASA)
Postgraduate Study - Applied Digital Marketing Strategy
Charles Sturt University