Summary
Overview
Work History
Education
Skills
Timeline
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Ernestine Siega

Ropes Crossing,NSW

Summary

Dedicated retail and sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

23
23
years of professional experience

Work History

Retail Store Manager

Decjuba
11.2022 - Current
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Optimized store displays and appearance via strategic merchandising.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Managed store organization, maintenance, and purchasing functions.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Completed routine store inventories.
  • Trained team members in successful strategies to meet operational and sales targets.
  • Created employee schedules to align coverage with forecasted demands.
  • Approved regular payroll submissions for employees.
  • Trained and guided team members to maintain high productivity and performance metrics.

Retail Store Manager

OMEGA WATCHES
05.2012 - 01.2017
  • Oversaw merchandising strategies to effectively showcase [Type] products with eye-catching displays.
  • Empowered customers to make informed decisions by educating on product and service offerings and current industry trends.
  • Showed associates how to improve customer interactions and increase sales with successful communication and consultative strategies.
  • Kept morale high with high-energy, collaborative leadership style, regularly incorporating employee feedback and tapping employees for important projects.
  • Arranged special marketing initiatives and in-store promotions to successfully bring in targeted sales amount.
  • Prepared yearly and quarterly budgets as well as effective strategies to consistently meet financial targets.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.

Assistant Store Manager

Gucci
11.2010 - 04.2012

Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.

  • Maintained positive customer relationships by responding quickly to customer service inquiries.
  • Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
  • Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
  • Provided weekly work schedules to employees to accommodate business demands and vacation requests.
  • Trained new employees on proper protocols and customer service standards.
  • Assisted in recruiting, hiring and training of team members.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Noted in achieving Store sales targets and high sales profit every month
  • Managed 2 stores on Boxing day 2010 and both had the highest sales percentage and growth exceeding budget and store target

Sales Advisor

Babies R Us
11.2009 - 03.2010
  • Increased sales by offering advice on purchases and promoting additional products.
  • Listened to customer details and offered matching solutions to meet wide range of requirements.
  • Maintained current knowledge of applicable sales and product changes in order to provide best possible service for all customer needs.
  • Demonstrated features, answered questions and offered solutions.
  • Responded to in-person and telephone requests for information about company offerings.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Answered customer questions about products and services, helped locate merchandise, and promoted key items.

Branch Store Manager

Executive Optical
01.2007 - 12.2008
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Developed and implemented successful staff incentive programs to motivate employees.

Store Manager

Red Ribbon Bakeshop
01.2003 - 10.2006
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Assisted with hiring, training and mentoring new staff members.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Developed and implemented successful staff incentive programs to motivate employees.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

Customer Service Supervisor

SM Department Store
06.2001 - 01.2003
  • Coached employees through day-to-day work and complex problems.
  • Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
  • Developed and maintained strong relationships with customers to maintain loyalty and satisfaction.
  • Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
  • Actively supported service associates by quickly responding to questions via phone and email and finding appropriate solutions to customer issues.
  • Led regular customer service meetings to review progress identify challenges and provide feedback.
  • Identified customer service trends to provide recommendations for process and procedural improvements.
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
  • Interceded between employees during arguments and diffused tense situations.
  • Built highly-efficient administrative team through ongoing coaching and professional development opportunities.
  • Managed supervisor itinerary and appointments and streamlined scheduling procedures.

Education

Bachelor of Arts - Political Science

University of San Carlos
Cebu, Philippines
03.2001

Skills

  • Profit and Loss Control
  • Special Assignments
  • Operational Efficiency
  • Effective Working Relationships
  • Stock Management
  • Problem-Solving Strengths
  • Strong Multitasking Skills
  • Process Improvement
  • Customer Service
  • Marketing and Advertising
  • Visual Merchandising

Timeline

Retail Store Manager

Decjuba
11.2022 - Current

Retail Store Manager

OMEGA WATCHES
05.2012 - 01.2017

Assistant Store Manager

Gucci
11.2010 - 04.2012

Sales Advisor

Babies R Us
11.2009 - 03.2010

Branch Store Manager

Executive Optical
01.2007 - 12.2008

Store Manager

Red Ribbon Bakeshop
01.2003 - 10.2006

Customer Service Supervisor

SM Department Store
06.2001 - 01.2003

Bachelor of Arts - Political Science

University of San Carlos
Ernestine Siega