- Personal Development and Self-Improvement
- I enjoy helping others and giving back to the community
- Reading
- Family
Esala Roqica
LOGAN RESERVE
Summary
Accomplished leader with a proven track record at Food Chain Leaders Pty Ltd, adept in strategic planning and relationship building. Excelled in boosting team morale and securing key partnerships, enhancing market reach. Skilled in operations management and negotiation, consistently exceeded sales targets. Achieved remarkable growth by leveraging creativity and innovation.
Overview
17
17
years of professional experience
Work History
Director
Food Chain Leaders Pty Ltd
06.2018 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Secured lucrative partnerships to expand market reach, negotiating favorable terms.
Digital Marketing Specialist
Ad Torque Edge
01.2021 - 06.2022
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Evaluated market trends to stay current on consumer and competitor changes.
State Manager Digital Specialist Sales
CARSALES.COM.AU
02.2014 - 03.2020
- Increased customer satisfaction levels by implementing targeted service improvement programs.
- Managed a team of sales representatives, providing guidance and support for their professional growth.
- Boosted sales through successful marketing and service optimization strategies.
- Provided ongoing training and development opportunities for staff members, fostering a culture of continuous learning and growth.
- Supported the successful launch of new products by coordinating marketing campaigns and promotional events across the region.
- Increased overall sales by implementing strategic marketing plans and optimizing regional resources.
- Developed strong relationships with key clients, leading to increased revenue and market share.
Business Development Manager
Aussie Concrete Products
04.2011 - 10.2013
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Advertising Sales Representative
BMAG Magazine
07.2008 - 05.2013
- Listened attentively to client feedback to create stronger relations and shape business.
- Made outbound calls to existing customers to upsell advertising packages.
- Helped customers in determining design and layout of sold and spec ads.
- Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
- Exceeded quarterly sales targets consistently by leveraging industry knowledge and strong negotiation skills.
- Managed multiple accounts simultaneously while ensuring timely delivery of projects and exceptional client satisfaction.
- Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with [Number]% success rate.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Increased advertising revenue by identifying and targeting potential clients in various industries.
Education
Diploma of Business Marketing - Business Marketing
TAFE Queensland
QLD11-2012
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- People management
- Operations management
- Creativity and innovation
- Strategies and goals
- Negotiation
- Financial reporting
- Business development
- Sales management
- E-commerce strategy
- Problem-solving
- Time management
- Multitasking and organization
- Coaching and mentoring
- Conflict resolution
- Vendor relationship management
Accomplishments
- Sales Person of the Year 2013
- Introduce new digital email marketing campaign 2016
- Launch of new DIY concrete retaining wall system into four Bunnings Warehouse locations
- Managed Sales Training and Marketing Campaigns
- Planned Trade Events
- Increased stores across the national network of Bunnings Warehouse
- Open two new location in Redbank Plains and Toowoomba 2018
- Entered Suncorp Stadium, The Gabba and Metricon Stadium.
- Increase revenue by 20% 2019 - 2020
- Increase revenue by 30% 2020 - 2021
bmag magazine Best Car Buys
Aussie Concrete Products
New York Slice Pizza
Interests
Timeline
Digital Marketing Specialist
Ad Torque Edge
01.2021 - 06.2022
Director
Food Chain Leaders Pty Ltd
06.2018 - Current
State Manager Digital Specialist Sales
CARSALES.COM.AU
02.2014 - 03.2020
Business Development Manager
Aussie Concrete Products
04.2011 - 10.2013
Advertising Sales Representative
BMAG Magazine
07.2008 - 05.2013
Diploma of Business Marketing - Business Marketing
TAFE Queensland
Similar Profiles
KUNJ J. SHETHKUNJ J. SHETH
Customer Support Representative (VVM Support) at Koerber Supply Chain AU Pty LtdCustomer Support Representative (VVM Support) at Koerber Supply Chain AU Pty Ltd
Barend Van Der WesthuizenBarend Van Der Westhuizen
Food Safety Manager at Food Chain LtdFood Safety Manager at Food Chain Ltd
Baldomero ArenivasBaldomero Arenivas
Maintenance Technician 3 at Schwans Supply Food ChainMaintenance Technician 3 at Schwans Supply Food Chain