ESEOSA OHENHEN
St Marys,NSW
Summary
Seasoned Business Analyst with 5 years experience in financial services, human resources, IT, and hospitality. Skilled in Salesforce CRM, Go-To-Market strategies, and change management. I am a proactive innovator with a track record of delivering process improvements, enabling cross-functional teams, and leading digital transformation initiatives. Certified in Business Analysis (CBAP), Project Management (PMP), and Agile methodologies, with a focus on driving business growth and operational efficiencies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Analyst
Edge Community Services, ECCS
Penrith, NSW
02.2022 - Current
- Led the implementation of Salesforce CRM (Sales Cloud) to streamline customer engagement and GTM strategies, resulting in a 30% increase in lead conversion rates
- Conducted thorough GTM strategy analysis, collaborating with Sales and Marketing teams to align requirements, improve sales processes, and enhance customer onboarding
- Managed cross-functional projects, translating business needs into functional specifications, resulting in improved sales performance and reduced time-to-market for new product launches
- Developed comprehensive training materials and facilitated workshops for the Learning & Development (L&D) team to ensure smooth implementation of GTM initiatives
- Drove change management initiatives for the migration to a cloud-native SaaS HR system, optimizing workflows and achieving a 50% improvement in process efficiency
- Identified opportunities to challenge existing practices, introducing automation via Power Automate, reducing operational bottlenecks, and achieving a 20% reduction in process turnaround time.
Business Analyst
Shearwater Motel
, NSW
07.2020 - 12.2021
- Spearheaded the implementation of Salesforce CRM for GTM alignment in customer relationship management, improving client retention by 25%
- Facilitated stakeholder workshops with Sales, Marketing, and Finance teams to integrate GTM strategies, resulting in streamlined operations and faster execution of promotional campaigns
- Directed business process improvements, including the design and deployment of real-time performance dashboards, enabling data-driven decision-making
- Developed training modules for the L&D team, supporting the adoption of new CRM features and enhancing user engagement across departments.
Business Analyst
Deodock Pty, Armidale
Armidale, NSW
05.2017 - 11.2019
- Led GTM initiatives focused on new product launches, aligning Sales, Product, and Operations teams to achieve a 55% increase in new product adoption
- Collaborated with stakeholders to identify bottlenecks in cash management processes, implementing strategic improvements and achieving a 30% reduction in processing time
- Implemented a data-driven reporting system, providing actionable insights to executive leadership, and enhancing the company's ability to respond to market demands
- Championed change management initiatives, introducing innovative solutions to streamline organizational transactions, resulting in increased operational efficiency
- PROJECTS
- Learning Management System, Managed the development of a user-friendly learning platform for ECCS, enabling streamlined training delivery for internal teams and GTM initiatives
- Produced detailed artifacts including a business case, benefits review plan, user stories, and wireframes to support the platform's deployment.
Digital Transformation Project
01.2020 - 01.2022
- Led ECCS’s digital transformation, restructuring operational systems to enhance GTM processes and improve customer satisfaction
- HRIS/HCM System Implementation
- Successfully migrated from a legacy HR system to a cloud-native platform, improving alignment with business strategy and ensuring seamless cross-functional team enablement.
Education
Master of Business Administration (MBA) - undefined
University of Benin
2012
Bachelor of Science - Banking and Finance
Ambrose Alli University (AAU)
2007
Diploma of Community Services - undefined
Arizona College, Melbourne
Diploma - Information Technology
Strathfield College
2015
Diploma - Project Management
Techskill Institute
2022
Skills
- Salesforce CRM (Sales Cloud)
- GTM Strategy Development
- Requirement Gathering & Analysis
- Business Process Improvement
- Change Management
- Cross-functional Collaboration
- Training & Enablement
- Data Analysis & Reporting
- Project Management (Agile & Waterfall
- Proficiency in MS Visio, JIRA, MS Project
- Business process improvement
Certification
Certified Business Analysis Professional (CBAP)
Project Management Professional (PMP)
Salesforce CRM (Sales Cloud)(in View)
Professional Scrum Master (PSM I & II) Security+ (CompTIA) Azure Fundamentals
Affiliations
Member, International Institute of Business Analysis (IIBA)
Member, Project Management Institute (PMI)
Member, Scrum Group
Timeline
Business Analyst
Edge Community Services, ECCS
02.2022 - Current
Business Analyst
Shearwater Motel
07.2020 - 12.2021
Digital Transformation Project
01.2020 - 01.2022
Business Analyst
Deodock Pty, Armidale
05.2017 - 11.2019
Master of Business Administration (MBA) - undefined
University of Benin
Bachelor of Science - Banking and Finance
Ambrose Alli University (AAU)
Diploma of Community Services - undefined
Arizona College, Melbourne
Diploma - Information Technology
Strathfield College
Diploma - Project Management
Techskill Institute
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