Ethan Hocking
Brighton,VIC
Summary
Dedicated professional with a diverse background spanning sales, management, and personal training within the fitness industry. Demonstrated success in driving revenue through strategic sales initiatives and cultivating strong client relationships. Founded and currently operate a thriving personal training business, leveraging expertise in fitness and business to deliver exceptional results for clients. Additionally, played a pivotal role in the transformation of a successful fitness studio into a thriving hub for another business venture. Proven ability to adapt to new challenges and environments while consistently delivering outstanding performance.
Overview
6
6
years of professional experience
Work History
Manager of Operations
SpeedFit
01.2023 - Current
- Managing clientele of over 100 active members, $25,000 monthly gross sales, running social media accounts, providing training to fitness trainers or staff members, providing high quality conflict resolution
- Assessed risk factors within business environment proactively, implementing contingency planning measures accordingly as needed to mitigate potential disruptions or setbacks in daily operations proceedings.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
Owner
PT BY E
01.2021 - Current
- Established and running successful personal training business
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Consulted with customers to assess needs and propose optimal solutions.
- Managed financial aspects of business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new customers.
Team Leader, Sales Operations
MM LANDSCAPING GROUP
01.2018 - 01.2023
- Designing, creating, and maintaining outdoor landscapes, managing and supporting team of 3 - 4 on projects
- Analyzed sales data to identify trends, opportunities, and potential risks in order to inform future strategy adjustments.
- Developed strong relationships with key clients, resulting in increased repeat business.
- Developed and implemented strategies to increase sales and improve customer service.
- Developed and enforced policies and procedures for compliance with company policies.
Master Personal Trainer and Sales
FITNESS FIRST
01.2021 - 01.2022
- Providing customer service and sales skills to obtain new clients and jobs, providing tailored programs and sessions to assist clients in obtaining their fitness goals
- Delivered high-quality personal training sessions resulting in increased client satisfaction rates.
- Conducted thorough fitness assessments to accurately determine clients'' physical capabilities and establish baseline metrics for tracking progress.
- Led group exercise classes focused on strength training, cardiovascular endurance, flexibility, and balance improvement.
- Streamlined processes related to session booking and payment handling, providing more convenient experience for clients.
Education
VCE GRADUATE -
East Doncaster Secondary
Doncaster2019
CERT 3 & 4 - MASTER TRAINER -
Australian Institute of Fitness
2021
Skills
- Customer Service
- Staff Management
- Team Leadership
- Employee Scheduling
- Goal Setting
- Inventory Management
- Customer Service Management
- Business Management
- Administrative Management
- Marketing Strategies
- Sales Tracking
- Budget Control
Timeline
Manager of Operations
SpeedFit
01.2023 - Current
Owner
PT BY E
01.2021 - Current
Master Personal Trainer and Sales
FITNESS FIRST
01.2021 - 01.2022
Team Leader, Sales Operations
MM LANDSCAPING GROUP
01.2018 - 01.2023
VCE GRADUATE -
East Doncaster Secondary
CERT 3 & 4 - MASTER TRAINER -
Australian Institute of Fitness
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