Ethan Lei
Wentworth point,NSW
Summary
Experienced marketing professional with in-depth knowledge of UPI marketing and branding project systems and workflows. Proficient in managing end-to-end campaigns, conducting comprehensive market research, interpreting data to inform business decisions, and designing effective marketing strategies. Possess specialized skills in content creation, social media management, and data-driven market analysis to drive impactful results.
Overview
4
4
years of professional experience
Work History
Marketing Assistant
UnionPay International
03.2023 - Current
- Coordinated end-to-end execution of marketing campaigns with major merchants (e.g., Heinemann, David Jones, DFS, Sydney Fish Market).
- Drove significant campaign results with more than 100% monthly transaction growth.
- Performed market data analysis, transaction monitoring, and trend forecasting for UPI's Australian market.
- Built transaction analysis models; achieved prediction accuracy within 10%.
- Oversaw communication efforts on social media, corporate platforms, and partner networks.
Marketing & Business Analyst
Janus Career Consulting
11.2022 - 03.2023
- Formulated content plans to enhance brand presence on Red, Tictoc, and WeChat Official Accounts.
- Performed market research and traffic data analysis to enhance campaign performance.
- Achieved multiple top positions in Red search categories; average content views exceeded 1,500 per post.
Self-Media Blogger
Self-Interest
Sydney
01.2021 - 10.2021
- Explored user reading preferences across Zhihu, Red, and Bilibili platforms.
- Created varied content in numerous styles and topics, tailored to platform-specific audience behavior.
- Achieved over 1 million views on Zhihu within six months.
Education
Master of Commerce - Finance & Business Analytics
University of Sydney
Sydney, NSW10-2022
Bachelor of Management Studies - Public Administration
Sichuan University
China06-2017
Skills
- Professional writing
- Microsoft office
- Business english
- Data visualization and presentations
Accomplishments
- Officially Invited Author by Zhihu, 2021
- Four-time Honorary Volunteer, Tang Zhongying Charitable Foundation (2013–2016)
Affiliations
- Table Tennis and Swimming Enthusiast
- Avid Reader of Science Fiction Literature
- Passionate About Cutting-Edge Electronics and Technology Trends
Timeline
Marketing Assistant
UnionPay International
03.2023 - Current
Marketing & Business Analyst
Janus Career Consulting
11.2022 - 03.2023
Self-Media Blogger
Self-Interest
01.2021 - 10.2021
Master of Commerce - Finance & Business Analytics
University of Sydney
Bachelor of Management Studies - Public Administration
Sichuan University
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