Summary
Overview
Work History
Education
Skills
Websites
Languages
References
Timeline
Generic
Eva De Marco

Eva De Marco

Melbourne,Australia

Summary

I drive initiatives aimed at fostering business growth and elevating customer satisfaction through innovative strategies. Drawing on my diverse background in education, digital marketing, project management, and product development, I've dedicated 3+ years to pioneering cutting-edge solutions that optimise business outcomes. This includes consistently achieving quarterly targets and leading various initiatives spanning product strategy, website management, targeted ad campaigns, branded collateral creation, bid and tender content and formatting, as well as customer prospecting and business development in English, Spanish, and Italian. These efforts collectively contribute to establishing a cohesive and impactful brand presence across multiple channels. By utilising my expertise in intercultural communication, digital marketing, and data analysis, I actively contribute to the design, testing, and launch of products tailored to global markets. Furthermore, my academic journey, highlighted by an MBA from Kaplan Business School and a master’s degree in law, has refined my analytical, critical, and creative skills, empowering me to craft and execute impactful marketing strategies in line with brand vision, mission and message.

Overview

3
3
years of professional experience

Work History

Product Analyst & Marketing Specialist

tRetail Labs
Melbourne, Australia
12.2023
  • Orchestrated cross-functional collaboration to analyse market trends and customer feedback, catalysing the development of pioneering product strategies
  • Conducted exhaustive market research and competitor analysis to pinpoint opportunities for product enhancement and differentiation, crafting robust BD and Marketing Strategies
  • Championed pivotal roles in product design and development, ensuring seamless alignment with customer needs, overarching business objectives, and industry best practices
  • Curated all processes to solicit feedback, tailor products, and foster active engagement with stakeholders and clients
  • Leveraged cutting-edge data analysis tools and techniques to meticulously evaluate product performance, monitor key metrics, and identify areas for optimisation
  • Spearheaded the implementation of digital marketing initiatives to augment product visibility and foster heightened customer engagement across diverse channels
  • Formulated and executed comprehensive product launch plans encompassing promotional activities, pricing strategies, and targeted distribution tactics
  • Monitored the product lifecycle vigilantly, providing astute recommendations for enhancements, updates, or discontinuations grounded in market feedback and performance metrics
  • Crafted compelling product messaging and meticulously curated sales and marketing collateral
  • Orchestrated website content, social media presence, and dynamic marketing campaigns to amplify brand resonance
  • Upheld a steadfastly customer-centric approach throughout the product lifecycle, prioritising user experience and satisfaction in all decision-making processes, thereby fortifying brand loyalty and driving sustained growth.

Digital Marketing Coordinator

AMC Commercial Cleaning and Eco Hygiene
Melbourne, Australia
03.2022 - 05.2024
  • Achieved digital target every Q, by providing quality leads and curating all Marketing and BD steps to ensure conversion (Digital Campaign, Brand Collateral, Script and Pitch, Proposal, Bids & Tender, and Presentations)
  • Generated impactful content and media for various digital channels, EDM, press, internal and external communications and implemented digital marketing strategies to maintain an authoritative social media presence
  • Organised and Coordinated Photo/Video shooting
  • Designed and executed social media strategies, ads campaign, monitoring marketing campaign performance, running conversion tests, creating and optimising landing pages, evaluating new technologies, and optimising user funnels
  • Managed Google campaigns, SEO, SEM, and SERP initiatives
  • Analysed and reported on trends, and the organisation’s performance, to stakeholders and advised on opportunities for growth and improvement
  • Ensured brand alignment across external material.

Supervisor

Pidapipo
Melbourne, Australia
02.2021 - 05.2022
  • Orchestrated strategies for excellent sales predictions and minimised wastage
  • Streamlined banking systems in response to COVID-19 challenges
  • Provided personalised training for new staff members
  • Managed dispute resolutions effectively among stakeholders
  • Elevated customer service standards, boosting sales in new retail locations.

Education

MBA / Digital Management & Project Management -

Kaplan Business School
01.2024

Master’s Degree / Criminology and Forensic Psychology -

Esneca Business School
01.2021

Master’s degree / Law -

Universita degli Studi di Brescia
01.2019

Skills

  • Critical & Design Thinking
  • Business Strategy
  • Creativity & Innovation
  • DATA Analytics
  • Market Research
  • Marketing Strategy
  • Fluent in English
  • Italian
  • Spanish
  • Expertise in Salesforce
  • Google Ads
  • Analytics
  • WordPress
  • Big Commerce
  • Advanced skills in Microsoft Office Suite
  • Adobe Creative Cloud
  • Canva
  • Video editing
  • Experienced in CRM & PM Tools
  • SEO
  • SEM
  • PPC
  • Content Creation
  • Business Intelligence
  • Behavioral Analytics
  • Consumer Behavior Insights
  • Google Analytics
  • Product Management
  • Competitive Analysis
  • Customer Segmentation
  • UX and UI Principles
  • A and B Testing
  • Data Analytics
  • Product Roadmapping
  • Machine Learning
  • Business Needs Analysis
  • Client Relationship Management
  • Database Management
  • Project Management
  • Communications management
  • Content Marketing
  • Analytical Skills
  • Client Retention
  • Direct Mail Campaigns
  • Brand Promotion
  • Survey Design and Development
  • Market Analysis
  • Marketing strategy

Languages

Spanish
Native/ Bilingual
Italian
Native/ Bilingual
English
Full Professional

References

References available upon request.

Timeline

Product Analyst & Marketing Specialist

tRetail Labs
12.2023

Digital Marketing Coordinator

AMC Commercial Cleaning and Eco Hygiene
03.2022 - 05.2024

Supervisor

Pidapipo
02.2021 - 05.2022

MBA / Digital Management & Project Management -

Kaplan Business School

Master’s Degree / Criminology and Forensic Psychology -

Esneca Business School

Master’s degree / Law -

Universita degli Studi di Brescia
Eva De Marco