Eva Maroulis
Windsor,VIC
Summary
Dynamic marketing specialist with a proven track record in executing impactful B2B and B2C campaigns. Adept at leading end-to-end marketing initiatives, from strategy development to campaign execution. Skilled in digital, social, and offline channels with a focus on driving measurable results. Looking to obtain a position in a new industry where I can contribute positively to showcase my skills and grow professionally.
Overview
9
9
years of professional experience
Work History
Senior Marketing Specialist
VicRoads - Registration & Licensing & Custom Plates
Melbourne, VIC
01.2021 - Current
- Development and execution of marketing campaigns for VicRoads products and services, employing a diverse range of channels.
- Drive Custom Plates ATL and BTL campaigns as the Campaign and Media Lead.
- Lead the social media strategy for Custom Plates, and created content strategies for digital channels.
- Develop digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Analyze and report on KPIs to validate and demonstrate success of marketing campaigns for senior management daily.
- Collaborate in planning and executing the social media strategy for the Australian Grand Prix sponsorship in 2022 and 2023, enhancing brand visibility and engagement.
- Successfully manage the end-to-end marketing for the launch and relaunch of various products, including AFL Premiership plates, AFL Premium plates, Prestige plates, Signature plates, and Heritage plates.
National Marketing Coordinator
Simonds Homes
Melbourne, VIC
07.2019 - 03.2020
- Planned and executed national promotional campaigns across ATL and BTL channels.
- Coordinated external suppliers to deliver campaigns, including creative agencies, production teams and print distribution channels.
- Developed marketing briefs for signage, collateral, community relations, sponsorship and PR opportunities.
- Managed the coordination of new display home openings nationwide, ensuring alignment with the Simonds brand and campaigns.
- Oversaw Local Area Marketing initiatives in tandem with Victorian and Interstate State Marketing coordinators. Provided recommendations and conducted thorough post-campaign analysis.
- Played a pivotal role in relationship management with key stakeholders and contributed to the execution of national activities, including the TODAY Show 'Win a House' competition.
- Planned and delivered events and outreach activities including campaign launches, stakeholder events and PR opportunities.
- Briefed external creative, digital and media agencies to ensure all communications, media buying and digital strategies fell in line with the Simonds brand and campaigns.
Operations Manager
NJM Design
Melbourne, VIC
08.2017 - 07.2019
- Managed small team of three and provided support to all 40 staff members.
- Managed operational and HR policies communication to all departments,
- Implemented new on-boarding procedures, and screened, hired, and oriented new employees.
- Oversaw the efficiency of support services and executed marketing activities, including newsletters, communication materials, and website updates.
- Monitored, managed and improved efficiency of support services such as IT, HR Accounts and Marketing.
- Event planning and management including annual Family Day, client events and Christmas functions.
Sales and Marketing Coordinator
Australian Building Company
Melbourne, VIC
02.2016 - 08.2017
- Developed customer communication including display home signage and marketing collateral.
- Executed & supported marketing campaigns alongside the Business Manager.
- Management of website and social media including Facebook, Instagram, LinkedIn and Google +
- Planned and executed events such as new display home openings and display village openings.
- Managed external suppliers to deliver quarterly campaigns, including creative agencies, production teams and print distribution channels.
- Provided sales support through paperwork checking and operational support.
- Generated daily, weekly and monthly sales reports for the Business Manager.
- Coordinated weekly sales meetings.
- Performed administration support to the Business Manager.
- Liaised with external digital, PR and creative agencies to ensure all communication was in line with the ABC brand.
- Researched and monitored trends within the housing market.
Marketing Coordinator
Simonds Homes
07.2014 - 02.2016
- Executed & supported marketing campaigns alongside the Group Marketing Manager.
- Distributed customer communication including internal and external signage, flyers, brochures and eDMs, across 60 display centres.
- Implemented Local Area Marketing plans across regional Victoria, South Australia, New South Wales and Queensland.
- Planned and executed events including annual sales conference, promotional launches, trade shows, new gallery openings and new display openings
- Implemented and monitored content for social media channels and company website.
- Liaised with external PR and digital agencies to ensure all communication was in line with the Simonds brand.
Education
Bachelor of Arts - Public Relations
Deakin University
Waurn Ponds, VIC01.2012
Skills
- Campaign management
- Event planning
- Project Management
- Budgeting
- Time management
- Content writing
- Microsoft Office Suite
- Mailchimp
- Salesforce
- Google Analytics
- Adobe Suite (intermediate)
Accomplishments
- Introduced an ROI dashboard automating the view of all media and marketing activities.
- Increased Heritage database by 65% in 12 months.
- Developed the first B2B email marketing strategy for NJM Design, resulting in a 20% increase in new projects in 3 months.
- Organised the annual Simonds sales conference in Queensland within a $100,000 budget
References
Available upon request
Timeline
Senior Marketing Specialist
VicRoads - Registration & Licensing & Custom Plates
01.2021 - Current
National Marketing Coordinator
Simonds Homes
07.2019 - 03.2020
Operations Manager
NJM Design
08.2017 - 07.2019
Sales and Marketing Coordinator
Australian Building Company
02.2016 - 08.2017
Marketing Coordinator
Simonds Homes
07.2014 - 02.2016
Bachelor of Arts - Public Relations
Deakin University