Eva Maroulis
Windsor,VIC
Summary
Dynamic marketing specialist with a proven track record in executing impactful B2B and B2C campaigns. Adept at leading end-to-end marketing initiatives, from strategy development to campaign execution. Skilled in digital, social, and offline channels with a focus on driving measurable results. Looking to obtain a position in a new industry where I can contribute positively to showcase my skills and grow professionally.
Overview
9
9
years of professional experience
Work History
Senior Marketing Specialist
VicRoads - Registration & Licensing & Custom Plates
01.2021 - Current
- Development and execution of marketing campaigns for VicRoads products and services, employing a diverse range of channels.
- Drive Custom Plates ATL and BTL campaigns as the Campaign and Media Lead.
- Lead the social media strategy for Custom Plates, and created content strategies for digital channels.
- Develop digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Analyze and report on KPIs to validate and demonstrate success of marketing campaigns for senior management daily.
- Collaborate in planning and executing the social media strategy for the Australian Grand Prix sponsorship in 2022 and 2023, enhancing brand visibility and engagement.
- Successfully manage the end-to-end marketing for the launch and relaunch of various products, including AFL Premiership plates, AFL Premium plates, Prestige plates, Signature plates, and Heritage plates.
National Marketing Coordinator
Simonds Homes
07.2019 - 03.2020
- Planned and executed national promotional campaigns across ATL and BTL channels.
- Coordinated external suppliers to deliver campaigns, including creative agencies, production teams and print distribution channels.
- Developed marketing briefs for signage, collateral, community relations, sponsorship and PR opportunities.
- Managed the coordination of new display home openings nationwide, ensuring alignment with the Simonds brand and campaigns.
- Oversaw Local Area Marketing initiatives in tandem with Victorian and Interstate State Marketing coordinators. Provided recommendations and conducted thorough post-campaign analysis.
- Played a pivotal role in relationship management with key stakeholders and contributed to the execution of national activities, including the TODAY Show 'Win a House' competition.
- Planned and delivered events and outreach activities including campaign launches, stakeholder events and PR opportunities.
- Briefed external creative, digital and media agencies to ensure all communications, media buying and digital strategies fell in line with the Simonds brand and campaigns.
Operations Manager
NJM Design
08.2017 - 07.2019
- Managed small team of three and provided support to all 40 staff members.
- Managed operational and HR policies communication to all departments,
- Implemented new on-boarding procedures, and screened, hired, and oriented new employees.
- Oversaw the efficiency of support services and executed marketing activities, including newsletters, communication materials, and website updates.
- Monitored, managed and improved efficiency of support services such as IT, HR Accounts and Marketing.
- Event planning and management including annual Family Day, client events and Christmas functions.
Sales and Marketing Coordinator
Australian Building Company
02.2016 - 08.2017
- Developed customer communication including display home signage and marketing collateral.
- Executed & supported marketing campaigns alongside the Business Manager.
- Management of website and social media including Facebook, Instagram, LinkedIn and Google +
- Planned and executed events such as new display home openings and display village openings.
- Managed external suppliers to deliver quarterly campaigns, including creative agencies, production teams and print distribution channels.
- Provided sales support through paperwork checking and operational support.
- Generated daily, weekly and monthly sales reports for the Business Manager.
- Coordinated weekly sales meetings.
- Performed administration support to the Business Manager.
- Liaised with external digital, PR and creative agencies to ensure all communication was in line with the ABC brand.
- Researched and monitored trends within the housing market.
Marketing Coordinator
Simonds Homes
07.2014 - 02.2016
- Executed & supported marketing campaigns alongside the Group Marketing Manager.
- Distributed customer communication including internal and external signage, flyers, brochures and eDMs, across 60 display centres.
- Implemented Local Area Marketing plans across regional Victoria, South Australia, New South Wales and Queensland.
- Planned and executed events including annual sales conference, promotional launches, trade shows, new gallery openings and new display openings
- Implemented and monitored content for social media channels and company website.
- Liaised with external PR and digital agencies to ensure all communication was in line with the Simonds brand.
Education
Bachelor of Arts - Public Relations
Deakin University
Waurn Ponds, VIC01.2012
Skills
- Campaign management
- Event planning
- Project Management
- Budgeting
- Time management
- Content writing
- Microsoft Office Suite
- Mailchimp
- Salesforce
- Google Analytics
- Adobe Suite (intermediate)
Accomplishments
- Introduced an ROI dashboard automating the view of all media and marketing activities.
- Increased Heritage database by 65% in 12 months.
- Developed the first B2B email marketing strategy for NJM Design, resulting in a 20% increase in new projects in 3 months.
- Organised the annual Simonds sales conference in Queensland within a $100,000 budget
References
Available upon request
Timeline
Senior Marketing Specialist
VicRoads - Registration & Licensing & Custom Plates
01.2021 - Current
National Marketing Coordinator
Simonds Homes
07.2019 - 03.2020
Operations Manager
NJM Design
08.2017 - 07.2019
Sales and Marketing Coordinator
Australian Building Company
02.2016 - 08.2017
Marketing Coordinator
Simonds Homes
07.2014 - 02.2016
Bachelor of Arts - Public Relations
Deakin University
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