Eva Maroulis
Marketing Specialist
Geelong
Summary
Passionate marketing communications and campaign professional with a proven track record in managing complex communications projects and marketing campaigns for large organizations across various industries. Thrives in creative, collaborative environments and is always results-focused. Known for being an open communicator, driven by the collective energy and success of teams, and delivering impactful outcomes.
Overview
10
10
years of professional experience
2018
2018
years of post-secondary education
Work History
Marketing Specialist
VicRoads - Registration & Licensing
01.2021 - Current
- Advertising lead on all Custom Plates marketing campaigns driving brand awareness, engagement, and conversion across multiple channels.
- Optimising media strategies and budgets for measurable impact across ATL and BTL channels.
- Monitor and analyse campaign performance using Google Analytics 4 and attribution models, optimizing for maximum ROI.
- Managed end-to-end marketing for the launch of various products, including AFL Premiership, AFL Premium, Prestige, Signature, and Heritage plates
- Executed digital marketing campaigns for VicRoads online services, testing a diverse range of channels, to drive digital adoption.
- Onboarded the first attribution dashboard to enhance performance tracking and campaign analysis for the first ATL campaign.
- Managed social media and email campaigns during the initial stages, Increased Heritage plate database by 65% within the first 18 months.
- Cultivated and maintained strong relationships with key stakeholders, including internal teams, external partners, and suppliers, ensuring alignment with business objectives and fostering collaboration across campaigns.
National Marketing Coordinator
Simonds Homes
07.2019 - 03.2020
- Coordinated national promotional campaigns across ATL and BTL channels.
- Coordinated external suppliers to deliver campaigns, including creative agencies, production teams and print distribution channels.
- Developed marketing briefs for signage, collateral, community relations, sponsorship and PR opportunities.
- Managed the coordination of new display home openings nationwide, ensuring alignment with the Simonds Homes brand and campaigns.
- Oversaw Local Area Marketing initiatives in tandem with Victorian and Interstate State Marketing coordinators. Provided recommendations and conducted thorough post-campaign analysis.
- Cultivated key stakeholder relationships and contributed to the successful execution of high-profile national activities, such as the TODAY Show 'Win a House' competition.
- Developed and directed strategic social media campaigns to enhance brand engagement.
Operations Manager
NJM Design
08.2017 - 07.2019
- Managed a team of three, providing operational support to a staff of 40 across various departments.
Oversaw the efficiency of key support services, including IT, HR, accounts, and marketing functions. - Led the execution of B2B marketing strategies, including the creation of newsletters, communication materials, and website content updates.
- Managed the recruitment, onboarding, and training processes, ensuring alignment with organisational goals and culture.
- Conducted performance reviews, identifying areas for development and implementing targeted improvement plans.
- Championed process optimisation initiatives, driving productivity gains and cost reductions across finance.
- Coordinated and executed corporate events, including annual family day, client gatherings, and EOFY/Christmas functions
Sales and Marketing Coordinator
Australian Building Company
02.2016 - 08.2017
- Assisted in the re-positioning of the brand and the development of a new go-to-market strategy.
- Coordinated the rollout of a new retail display home program and strategy, including the launch of an industry-first 'Home Creator' website tool
- Oversaw the management of website content and social media platforms, including Facebook, Instagram, LinkedIn, and Google, ensuring alignment with brand strategy.
- Organized and executed high-profile events such as new display home and display village openings, driving community engagement and visibility.
Partnered with external suppliers, including creative agencies, production teams, and print distributors, to deliver impactful quarterly marketing campaigns. - Provided comprehensive sales support by reviewing documentation and facilitating operational processes to streamline workflows.
- Developed and implemented daily and monthly reporting frameworks for senior leadership, enabling data-driven decision-making.
- Acted as a key liaison with external digital, PR, and creative agencies to maintain consistent brand messaging across all communications.
- Collaborated cross-functionally with internal teams to ensure seamless execution of sales and marketing initiatives.
Marketing Coordinator
Simonds Homes
07.2015 - 02.2016
- Executed & supported marketing campaigns alongside the Group Marketing Manager.
- Distributed customer communication including internal and external signage, flyers, brochures and eDMs, across 60 display centres.
- Implemented Local Area Marketing plans across regional Victoria, South Australia, New South Wales and Queensland.
- Planned and executed events including annual sales conference, promotional launches, trade shows, new gallery openings and new display openings.
- Liaised with external PR and digital agencies to ensure all communication was in line with the Simonds Homes brand.
- Conducted detailed industry research to stay current on emerging trends, informing strategic planning initiatives.
- Facilitated in-depth competitor analysis, uncovering strategic growth and differentiation avenues within the market.
Education
Bachelor of Arts - Public Relations
Deakin University
Waurn Ponds, VictoriaVICTORIAN CERTIFICATE OF EDUCATION -
SACRED HEART COLLEGE
01.2003 - 11.2008
Skills
- Marketing Platforms: Google Ads, Facebook Ads Manager, Swift Digital, Mailchimp
- Analytics Tools: Google Analytics 4, Looker Studio
- Design Tools: Adobe Suite, Canva
- CRM Tools: Salesforc
- Office Suite: Microsoft Office, Google Workspace
Timeline
Marketing Specialist
VicRoads - Registration & Licensing
01.2021 - Current
National Marketing Coordinator
Simonds Homes
07.2019 - 03.2020
Operations Manager
NJM Design
08.2017 - 07.2019
Sales and Marketing Coordinator
Australian Building Company
02.2016 - 08.2017
Marketing Coordinator
Simonds Homes
07.2015 - 02.2016
VICTORIAN CERTIFICATE OF EDUCATION -
SACRED HEART COLLEGE
01.2003 - 11.2008
Bachelor of Arts - Public Relations
Deakin University
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