Eva (Avramia) Petinatos
Elwood
Summary
Accomplished in driving business growth and profitability, I leveraged financial management and strategic planning skills at Brand Collective PTY LTD to achieve a margin improvement of +12% in Hush Puppies. My ability to build relationships and identify opportunities has consistently enhanced revenue generation and team collaboration across roles, notably as a Director/Store Owner and Senior Merchandise Planner & Buyer.
Overview
22
22
years of professional experience
Work History
Store Manager
Review Australia
01.2006 - 01.2025
Director/Store Owner
Saint-Clair Collection
01.2023 - 06.2024
- Opened & operated my own Women's boutique store.
- Exceeded sale revenue of +$330K.
- Completing all BAS statements & ensuring business practises were inline with ATO requirements & reporting (STP & Super).
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Created financial plans and budgets to optimize resources, track expenses, and ensure profitability.
- Participated actively in local community events or organizations as a way to give back while expanding brand visibility and credibility.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Developed strategic partnerships with suppliers, negotiating favourable terms to control costs and improve product offerings.
Retail Sales Associate
Sussans
01.2021 - 02.2024
Senior Merchandise Planner & Buyer-Footwear
Brand Collective PTY LTD
01.2003 - 06.2022
- Managed all planning & buying for the retail footwear division Hush Puppies & Clark's brands.
- 10 Retail Stores & 2 Online.
- Combined Sales revenue in excess of $18 Million pa.
- Achieved Margin improvement +12% in Hush Puppies & +8% in Clarks.
- Achieved consistent results in margin improvement YOY.
- ATV improvement +$22 in Hush Puppies & +$15 in Clarks.
- Reduced Markdown rate by -16% in Hush Puppies & -23% in Clarks.
- Provided comprehensive financial analysis to support accurate budgeting and forecasting.
- Created detailed reports for executive review, highlighting key performance indicators related to sales, inventory, and margin goals.
- Oversaw the development of promotional strategies designed to maximize sell-through rates on seasonal items without sacrificing profit margins.
- Built, analyzed and maintained Open to Buy (OTB).
- Identified risks and established opportunities to drive growth and increase profit through effective inventory management.
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
- Achieved cost savings by identifying opportunities for consolidation and bulk purchasing across both retail & wholesale divisions.
- Mitigated risks associated with supply chain disruptions by developing contingency plans. Ensuring we always had a Plan B.
- Managed budgets effectively by tracking expenses, analyzing variances, and making adjustments as needed to stay within financial targets, across rosters, promotional plans, VM costs, warehouse costs, markdowns.
- Designed and implemented process improvements to streamline purchasing process.
- Cultivated relationships with wholesalers and distributors to increase inventory availability.
- Devised and implemented policies and procedures for purchasing and inventory control.
- Collaborated with store management to create effective merchandising strategies that showcased products and drove sales.
- Maximized inventory turnover by effectively managing purchasing processes and maintaining optimal stock levels.
- Increased sales and profitability by developing strategic buying plans for the retail department.
- Reduced excess inventory through efficient clearance strategies, minimizing financial losses for the company.
State Operations Manager
Review Australia
10.2009 - 10.2012
Retail Area Manager
Review Australia
01.2007 - 10.2012
Education
High School Diploma -
Canterbury Girls Secondary College
Canterbury, VICSkills
- Planning and execution
- Financial Management
- Cost control and analysis
- Strategic Planning
- Financial Planning
- Opportunity Identification
- Teamwork and Collaboration
- Relationship Building
- Business Growth Initiatives
- Budget Development
- Revenue Generation
Timeline
Director/Store Owner
Saint-Clair Collection
01.2023 - 06.2024
Retail Sales Associate
Sussans
01.2021 - 02.2024
State Operations Manager
Review Australia
10.2009 - 10.2012
Retail Area Manager
Review Australia
01.2007 - 10.2012
Store Manager
Review Australia
01.2006 - 01.2025
Senior Merchandise Planner & Buyer-Footwear
Brand Collective PTY LTD
01.2003 - 06.2022
High School Diploma -
Canterbury Girls Secondary College
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