Summary
Overview
Work History
Education
Skills
Volunteer Experience
References
Timeline
Generic

Evan Corea

Hughesdale,Australia

Summary

Highly adaptive and motivated individual experienced in Business Communications, Marketing and Digital Transformation .Skilled in Content Management, Project Management, Stakeholder Liaising and Critical Problem solving honed through experience in fast-paced dynamic work environments.

Overview

10
10
years of professional experience

Work History

Digital Content Producer

Bapcor
09.2022 - Current
  • Managed and maintained digital BAU requests such as Website content management, EDM drafting , SEO Optimization and website product and catalogue creation.
  • Actioned over 85% of BAU tasks internally to minimize resource allocation to external vendors and agencies.
  • Project managed Website migrations and major updates for 4 websites, liaising with IT, Security, Marketing and General Managers to ensure compliance of security and business expectations.
  • Project managed discovery and scoping of new Website infrastructure strategy to implement best practice of technology and marketing outcomes in line with wider digital transformation strategy by negotiating scope of work and requirements, overseeing vendor contracts and onboarding vendors into internal environment through cyber security clearance.
  • Co-managed Brand Audit of digital assets to inform future state in line with wider business strategy. Researched and documented current performance of assets, security issues, brand representation, brand value and market position to inform on-going digital position strategy.
  • Introduced teams to GA4 reporting dashboards, while updating existing websites tracking into reporting portal via Google Lookerstudio.
  • Liaising with agencies to ensure teams follow best practice in reporting on promotions and activities via website and socials.
  • Formulating AdHoc reporting on spontaneous promotional activity on website, where metrics were not initially established
  • Implemented and Managed Monday.com reporting and dashboards for sales teams activities and improved follow-up by introducing automated email via Monday.com
  • Onboarded and trained Sales representatives on using Monday.com as effective workflow management tool.
  • Managed integrations of Monday.com with mailchimp and hootsuite to create a content calendar directly on Monday.com visible to wider team.
  • Created Meta Business Manager to begin consolidating over 200 social media assets under one account to better inform reporting and marketing strategy.
  • Created Instagram and Facebook accounts and initial strategy for new brands to be delegated to other members of Marketing team
  • Managed and troubleshot Meta account and social asset complications by liaising with Meta and other Agencies where required
  • Coordinated regaining access to legacy accounts on socials, managing stakeholder expectation and educating GMs and executives regarding negative online presence of irretrievable assets leading to strategic decommissioning.
  • Implemented Weekly WIP with marketing team to ensure timely progression of work relating to BAU tasks.
  • Contributed to achievement of overall company goals by aligning initiatives with broader business objectives and KPIs.
  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
  • Educated team members on best practices in digital content production, fostering a culture of continuous learning and growth within the department.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Merchandise Coordinator

Global Retail Brands
09.2021 - 09.2022
  • Created and communicated regular directives to store network using native CMS system
  • Ensure Marketing materials are executed as per strategy expectations
  • Ensure product information and pricing is accurately represented to the customer on pricing and ticketing
  • Provide directives to design teams to create marketing paraphernalia as per high level strategy expectations
  • Ensure Marketing and Sales departments integrate strategy expectations to be reflected in store network implementation
  • Manage cross-departmental deadlines to ensure meeting of business expectations and timelines
  • Initiate and Coordinate implementation of automated pricing systems for a network of 200 stores to alleviate store errors
  • Coordinate integration data sources into Product Information Management system to automate product ticketing and messaging
  • Implemented cost and paper waste reducing printing solution for store network
  • Ensure accurate pricing of individual stores as per high-level strategy in compliance with industry standards
  • Create and allocate store ticketing presentation based on relevant promotions and pricing
  • Managed store queries regarding pricing, ticketing and merchandise.
  • Initiated store layout changes based on consumer shopping patterns, resulting in improved navigation for shoppers and increased sales per square foot.
  • Developed partnerships with internal groups such as packaging, visual, and e-commerce.
  • Ran markdown reports, managed store replenishment, and analyzed buying reports.

Store Communications Coordinator

Global Retail Brands
12.2020 - 08.2021
  • Increased engagement of CMS from 70% to 90% within the store network
  • Created Product videos, Store Images and Forums to generate User engagement
  • Managed Store CMS -world manager
  • Generated and reported store KPI to National Sales Manager
  • Created, implemented and managed training modules for Store Learning Management System
  • Mediated store concerns fielded through Surveys and actioned feedback with Sales and Operations Departments
  • Liaised with all departments to effectively communicate expectations to the store network
  • Managed account maintenance of CMS and LMS.
  • Delivered clear, concise reports to senior leadership on the effectiveness of various communication strategies.

Social Media Marketing Coordinator

We Are Designers
12.2013 - 09.2015
  • Managed Social Media Campaigns for clients
  • Managed clients CMS and social media Schedule
  • Mediated client expectations to design teams to execute communication strategy as per expectation
  • Copywriting for corporate websites and blogs.
  • Monitored competitor activity on social media platforms to inform strategic planning and decision-making processes.

News Reporter

Newsradio/ TNL radio Networks
12.2014 - 12.2015
  • Managed and maintained WordPress, social media and online presence
  • Worked alongside a team of 9 to present News on a nationwide hourly and prime-time Broadcast
  • Interviewed politicians during Presidential elections in Sri Lanka in 2015
  • Wrote editorials
  • Liaised with Colombo stock exchange and Parliament to document financial and socio-economic trends on a weekly basis
  • Reviewing latest eateries and lifestyle events on a weekly basis.

Education

Bachelor of Communication (Digital Media) -

Deakin University

Skills

  • Content Management Systems
  • Project Management
  • Critical and Analytical Thinking
  • Time management
  • Stakeholder Negotiations
  • Production Oversight
  • Brand strategy
  • Continuous Improvement
  • Brand positioning
  • Workflow Optimization
  • Web Analytics
  • Content Development

Volunteer Experience

  • PARANGI SATANA - ASSOCIATION FOR EDUCATION & WELLBENG INC. RELIEF EVENT, 2019, Coordinated organizing, hosting and carrying out of Stage Drama and Dinner event to raise funds for under privileged students in Sri Lanka
  • COMMONWEALTH HEADS OF GOVERNMENT MEETING, 2013, Acted as an administrative liaison between delegates and service providers to specifications during period of the meeting
  • PART OF A NATIONAL CHORUS PEURI CANTORES TO SING FOR THE PONTIFICATE IN ROME, 2012, Performed for the Pope in Vatican City as well as public performances in several cathedrals around Rome

References

References provided upon request

Timeline

Digital Content Producer

Bapcor
09.2022 - Current

Merchandise Coordinator

Global Retail Brands
09.2021 - 09.2022

Store Communications Coordinator

Global Retail Brands
12.2020 - 08.2021

News Reporter

Newsradio/ TNL radio Networks
12.2014 - 12.2015

Social Media Marketing Coordinator

We Are Designers
12.2013 - 09.2015

Bachelor of Communication (Digital Media) -

Deakin University

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