Eve Lawson

Provided leadership and strategic direction across all Small Business Tax Gap Program activities including:

• Coordinating the delivery and data governance activities for the Random Enquiry Program sample (used to inform the tax gap estimates)
• Collaborating with stakeholders to identify and implement productivity improvements
• Producing actionable insights to explain the issues and behaviours contributing to the tax gap
• Collaborating with the ISP Revenue Performance team to develop reliable, credible and meaningful tax gap estimates
• Advising the Small Business Executive on the strategic positioning of the Tax Gap Program findings
• Developing a public narrative to explain the program findings
• Engaging with internal and external stakeholders to share program insights and develop strategies to improve small business tax performance
• Ensuring that program findings are applied appropriately in our risk and tolerance frameworks (e.g
• Three Tiers)
• Small Business Tax Gap Program

• Project manager and member of a core design team that designed and costed a new program to address shadow economy behaviour
• Co-designed compliance/engagement strategies and new policy concepts with risk managers and program leads from across the ATO (SB, PW, SEO, IC, D&L, PAL, EST, Smarter Data)
• Shadow Economy Program, Small Business

• Stakeholder engagement, development and positioning of the strategic narrative for the public release of the small business income tax gap
• Harnessed the expertise of influential external stakeholders who contributed to the development of our tax gap narrative
• These activities were the key to a successful release (free from sensationalism) of the first small business income tax gap in 2019
• Led in-depth analysis of behaviours driving the small business tax gap and promoted the findings to inform strategy development, winning an Above and Beyond award for my stakeholder engagement work
• Small Business Tax Gap Program

• Partnered with the Media Unit to develop responses to JobKeeper media enquiries
• Co-ordinated and developed detailed briefs across a range of JobKeeper-related topics for Parliamentary committees (Senate Estimates and the Senate Select Committee on COVID-19)
• Successfully managed the sensitivities of the portfolio, quickly earning the trust and confidence of the Deputy Commissioner responsible for the delivery of the Jobkeeper Program
• Job Keeper Program, Superannuation & Employer Obligations

• Assessed funding proposals, including ensuring the proposals were evidence based
• Provided advice to the Governance Committee on the suitability and viability of proposals, successfully influencing decisions on how program funding would be spent
• Expanded the black economy strategic narrative to demonstrate the program's value and achievements to internal and external stakeholders
• Led a team responsible for the delivery of the program's stakeholder engagement and external communication activities
• Black Economy Program, Small Business

• Stakeholder/consultant on several major corporate projects that improved the experience of small business taxpayers (Online Services for Business, Single Touch Payroll, Digital Identity)
• Project manager during the initial stage of the Online Services for Business Project
• Project lead for Small Business Fix-it Squads - cross-agency rapid design projects that co-designed solutions to small business problems with small business taxpayers
• Small Business Experience

• Led the deregulation costing processes to measure red-tape reduction/savings from the delivery of Small Business Fix-it Squad recommendations
• Small Business Experience

• Delivered a high-quality online publication to over 1 million subscribers
• Successfully nurtured stakeholder relationships while ensuring that editorial decisions were driven by the ATO's strategic direction and the needs of the newsroom audience
• Small Business Newsroom

• Led a team of senior human resource professionals responsible for managing workforce supply, workforce planning, health and wellbeing, performance and conduct and employee engagement activities for the business line
• Managed the line human resources activities during a realignment of the Compliance Sub-Plan and a review of communications, human resources and data, risk and intelligence functions
• Small Business and Individual Taxpayers

• Led a team of human resource professionals responsible for managing workforce supply activities for the Compliance group and the SB/IT business line
• Developed and implemented a broad range of human resource strategies (including large scale recruitment campaigns and organisational restructures) and provided HR advice to the SB/IT Executive and business line leaders
• Small Business and Individual Taxpayers

• Performed the roles of APS4 technical mentor and APS6 Team Leader
• Shopfronts provided face to face assistance to taxpayers
• I led a dynamic, high performing team - our aim was to educate taxpayers and encourage compliance
• Shopfront