Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Evelyn Kipriotis

Sydney,NSW

Summary

Dynamic Marketing Director/Consultant with over 20 years of experience in transforming organizations and driving growth within the retail and FMCG sectors. Expertise in strategic leadership, consumer insights, and digital innovation to develop impactful media campaigns and loyalty programs that enhance brand visibility and customer engagement. Strong communicator with a proven track record in building and mentoring high-performing teams to achieve strategic business objectives. Committed to continuous improvement, focusing on enhancing customer Lifetime Value while maximising ROI for stakeholders.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Business Consultant

BLAST PIT Fitness (Start Up)
08.2022 - Current
  • Validated proof of concept by optimizing strategic and financial systems.
  • Designed unique brand positioning and creative identity aligned with business goals.
  • Created targeted strategies achieving higher-than-expected customer acquisition and retention outcomes.
  • Recorded annual sales growth of 100%, surpassing financial targets.

Consulting Marketing Director

Fella Hamilton Fashion
02.2023 - 09.2023
  • Conducted targeted qualitative sessions to uncover influential business factors.
  • Devised multi-year plan for marketing focused on ecommerce growth, (SEO, social, video, influencer) achieving a 25% budgeted sales increase in year one.
  • Initiated and employed new eCommerce team to enhance revenue expansion.
  • Collaborated with other departments to coordinate strategic marketing activities.

Consulting Director (Loyalty & CX)

CAMILLA
08.2021 - 08.2022
  • Performed detailed market research, analysing qualitative and quantitative data, to determine primary influences on purchase behavior by segment.
  • Formulated innovative loyalty proposition and spearheaded executive discussions for solution endorsement.
  • Rolled out new customer-centric loyalty initiative based on in-depth analysis.

Marketing Director (Mat Leave)

CAMILLA
09.2020 - 08.2021
  • Developed and implemented brand strategy elevating CAMILLA's luxury positioning. Sales exceeding budget by 25%
  • Developed digital, social, influencer strategies boosting engagement by 22%.
  • Directed production of global fashion events and enhanced press coverage at events.
  • Enhanced international business development through targeted strategies and partnerships.

GM Customer Experience & Memberships

Greencross/ Petbarn
08.2018 - 08.2020
  • Directed omni-channel expansion, achieving two-fold increase in eCommerce revenue share.
  • Increased customer retention by over 2% through the introduction of innovative reward systems.
  • Led introduction of groundbreaking Same Day Delivery service through partnership with Uber.
  • Forged high-profile media collaborations to position Petbarn as an industry leader.

Marketing Director

Millers Fashion (SFG Group)
04.2013 - 08.2018
  • Created successful brand strategy that drove sales growth for three consecutive years
  • Earned finalist status at the World Media Awards through innovative brand campaign and comprehensive marketing.
  • Enhanced Rivers brand acquisition using strategic planning and team restructuring.
  • Engaged with journalists and participated in TV presentations to amplify brand presence.

Education

Advanced Diploma Marketing -

University of Technology Sydney
Sydney, NSW
01-1994

Skills

Business Management & Growth Strategic Leadership Brand Optimisation Marketing & Promotions Direct Marketing Digital Marketing Social Media Customer Experience Client Acquisition & Retention Marketing Analytics Leadership & Team Building Stakeholder Management Communication Negotiation Problem Solving

Technical Skills: Microsoft Office (Excel, Outlook, PowerPoint, Word), Power BI, Google Analytic

Certification

Judge for the Loyalty and Engagement Awards 2022 Singapore

Chairperson at CMO Summit Marcus Evans - Gold Coast, QLD (2019)
Chairperson at Retail Summit Marcus Evans - Gold Coast, QLD (2018)

CXO Leader’s Summit – Sydney, NSW (2016)
Westfield World Retail Tour – Tokyo, New York, London, Paris, Milan (2012)

Affiliations

1WOMAN FOUNDATION Apr 2013 – Aug 2018

PETBARN FOUNDATION Aug 2018 – Aug 2020

Timeline

Consulting Marketing Director

Fella Hamilton Fashion
02.2023 - 09.2023

Business Consultant

BLAST PIT Fitness (Start Up)
08.2022 - Current

Consulting Director (Loyalty & CX)

CAMILLA
08.2021 - 08.2022

Marketing Director (Mat Leave)

CAMILLA
09.2020 - 08.2021

GM Customer Experience & Memberships

Greencross/ Petbarn
08.2018 - 08.2020

Marketing Director

Millers Fashion (SFG Group)
04.2013 - 08.2018

Advanced Diploma Marketing -

University of Technology Sydney

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Evelyn Kipriotis