Evelyn Meng

Marketing Associate

Prime Value Asset Management

Melbourne, AU

02.2022 - Current

End-to-End Event Management: Planned and executed over 30 corporate events, ranging from intimate meetings (20-50 attendees) to large-scale functions (up to 200 attendees). Oversaw all phases of event management, including conceptualization, budgeting, and post-event analysis. Developed detailed run sheets, checklists, and run-of-show scripts to ensure seamless execution and high client satisfaction.
Budget Control: Administered event budgets up to $150,000 AUD annually, achieving cost savings of 10-15% through strategic vendor negotiations and efficient resource allocation.
Logistics Coordination: Orchestrated logistics for both national and international conferences, including venue selection, contract negotiations, travel arrangements, and on-site management. Proactively resolved logistical issues to ensure smooth event execution.
Marketing & Promotion: Partnered with cross-functional teams to design and execute marketing campaigns, leading to a 25% increase in event attendance year-over-year. Implemented targeted digital strategies, such as email campaigns and social media promotions, resulting in a 30% rise in registrations. Utilized diverse marketing platforms, including paid media and sponsorships, to enhance event visibility and engagement. Managed bilingual marketing materials, ensuring alignment with event goals and client needs.
Vendor Management: Maintained and nurtured relationships with external vendors, including catering services, audiovisual companies, and event production teams. Ensured high-quality service delivery and fostered productive partnerships.
On-site Management: Oversaw on-site event operations, including registration, setup, and breakdown. Provided hands-on support to ensure smooth event execution and swiftly addressed any arising issues.
Client & Stakeholder Communication: Developed strong client relationships and communicated effectively with stakeholders to achieve event objectives. Conducted post-event evaluations to gather feedback and measure ROI, applying insights to enhance future events.
Research and Trend Analysis: Performed market research to identify and incorporate emerging event trends, improving the overall attendee experience.