Evy Donaldson
Summary
A passionate, energetic, creative and trend savvy young woman who is dedicated to always expanding her knowledge.
A reliable individual experienced in conducting market research, content creation, copy-writing/editing. Skilled at producing high-quality content in a range of different areas.
Inspired by how the world works and what makes people/society tick.
My love for all things media, marketing & content is evident throughout my career and education choices.
Overview
8
8
years of professional experience
Work History
Marketing Assistant
Megan Salmon
09.2022 - Current
- Content creating, Social media analytics, E-commerce (Shopify), Dispatching, Digital inventory management, Audience analyst, Photography/videography, Photoshop Adobe, Premier Rush Adobe, Administration, Campaigning, EDM & CRM strategies, SEO strategies, Meta Business Suite and Business Manager, Google Analytics (GA4), Illustrator Adobe
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
- Streamlined marketing processes, optimizing efficiency through the use of project management tools and software.
- Contributed to successful product launches through meticulous coordination of promotional events and activities.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
- Enhanced overall marketing strategy by providing detailed reports on campaign performance and recommending data-driven adjustments for improvement.
Marketing/Personal Assistant to the Owner
Atika Boutique
11.2020 - 11.2023
- Built entire website through shopify https://atika.com.au/
- Enhanced website usability by implementing responsive design and user-friendly navigation.
- Collaborated with graphic designers to create visually appealing graphics and images for the website.
- Optimized web content for SEO purposes, resulting in increased organic traffic to the site.
- Responded to emails and other correspondence to facilitate communication and enhance business processes
- Inventory control and invoicing
- Displayed absolute discretion at handling confidential information
- Maintained appropriate filing of personal and professional documentation
- Assisted in the growth of a small business
- Completed small business tax forms as well as superannuation
- Meta Business Suite and Business Manager.
- Enhanced executive''s productivity by managing schedules, organizing meetings, and overseeing correspondence.
- Increased efficiency in administrative processes by implementing new organizational systems and tools.
- Served as first point of contact for incoming visitors or phone calls, ensuring prompt responses or directing inquiries appropriately.
- Displayed absolute discretion at handling confidential information.
- Updated spreadsheets and created presentations to support executives and boost team productivity.
Small Business Owner
Kefi Collection
09.2019 - 02.2021
- Liaised with suppliers to secure competitive pricing on materials, reducing overall production costs without sacrificing quality.
- Designed custom garments for clients, enhancing the brand''s reputation for luxury and exclusivity.
- Streamlined internal design processes by implementing organizational systems, increasing efficiency within the team.
- Assisted photographers in styling photoshoots showcasing new collections effectively; increasing exposure through print and digital media.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
- Sketched artistic and fresh designs for consideration.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
- Followed market trends and research to establish innovative product offerings for consumers.
- Gathered information from vendors regarding market trends and competitor activity.
- Collaborated with stylists and photographers to create creative fashion campaigns.
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Increased revenue by implementing effective marketing strategies and establishing strong customer relationships.
- Implemented innovative inventory management practices to minimize stockouts and reduce overhead costs.
- Expanded client base through targeted networking initiatives, resulting in increased sales opportunities.
Sales Assistant
Sportsgirl
03.2016 - 10.2020
- Increased sales by building strong customer relationships and providing excellent service.
- Boosted store revenue through upselling and cross-selling techniques.
- Enhanced customer satisfaction with personalized product recommendations based on their needs and preferences.
- Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
- Met and exceeded sales targets consistently, contributing to overall team success.
- Collaborated with team members to achieve a cohesive and efficient store environment.
- Executed visual merchandising strategies to attract customers and drive sales.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Participated in ongoing training to stay updated on current products, promotions, and industry trends.
- Trained new hires on company policies, procedures, sales tactics helping them integrate seamlessly into the team.
- Assisted customers with prompt and polite support in-person and via telephone.
- Helped customers locate products and checked store system for merchandise at other sites.
- Communicated orders to vendors, scheduling carriers for pickup if needed.
Education
Bachelor of Arts - Global Politics and Policy
Murdoch University
Perth, WA03.2023
Certificate in Visual Art -
TAFE College
Rockingham, WASkills
- Critical thinking and problem solving
- Active Listening
- Time Management
- Leadership and Teamwork
- Highly Organized
- Flexibility and Adaptability
- E-commerce creation
- Effective Time Management
- Customer Service
- Creativity
- Communication
- Microsoft Office
- Adobe Photoshop
- Adobe Premiere Pro
- Shopify
- SEO Optimization
- Campaign Support
- Branding
- Trend Analysis
- Copywriting
- Advertising Design
- Digital Marketing
- Analytics and SEO
- Data Entry
Personal Information
- Date of Birth: 27/09/1999
- Nationality: Australian
References
- Fran Vedovelli, Megan Salmon, 0439311469
- Lara Locisano, Gorman, 0402669514
- Violetta Persaki, Former Gorman, 0451986729
- Sue Donaldson, Atika Boutique, 0408917153
Timeline
Marketing Assistant
Megan Salmon
09.2022 - Current
Marketing/Personal Assistant to the Owner
Atika Boutique
11.2020 - 11.2023
Small Business Owner
Kefi Collection
09.2019 - 02.2021
Sales Assistant
Sportsgirl
03.2016 - 10.2020
Bachelor of Arts - Global Politics and Policy
Murdoch University
Certificate in Visual Art -
TAFE College
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