Summary
Overview
Work History
Education
Skills
LNGG
Timeline
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Farkhanda Naaz

Wollongong

Summary

Postgraduate student specializing in Business Aanalytics and Marketing with hands-on experience in data collection and market analysis. Proficient in SPSS, R, SAS Viya, and Stata for data interpretation. Experienced in customer-facing roles and field research, demonstrating strong commitment to data integrity and client-focused insights. Seeking to leverage skills in strategic market research projects at EY Sweeney.

Overview

4
4
years of professional experience

Work History

Retail Consultant

Steve Madden
05.2024 - 03.2025
  • Delivered high-quality service to diverse customers in fast-paced retail environment.
  • Maintained visual merchandising standards while monitoring customer behavior and foot traffic.
  • Managed transactions and stock updates, ensuring accuracy and data integrity.
  • Demonstrated punctuality and adaptability while working independently and collaboratively.

Annotation Analyst

Cognizant Technology Solutions
01.2022 - 06.2023
  • Analyzed and tagged social media and news content using structured classification systems based on project-specific metadata guidelines.
  • Prioritized high-impact news items while verifying source credibility to ensure integrity and relevance of annotated content.
  • Maintained rigorous standards for data accuracy and metadata consistency, supporting clean data pipelines for client use.
  • Collaborated with global cross-functional teams to meet deadlines and deliver consistent outputs across distributed workflows.
  • Developed a research-aligned approach that balanced speed and quality in fast-paced, high-volume annotation environments.

Content Researcher & Copywriter

Josei Innovations
07.2021 - 12.2021
  • Authored content on reproductive health and wellness, driving audience engagement.
  • Conducted comprehensive research to support development of compelling narratives.
  • Utilized keyword optimization and SEO tools to improve audience targeting strategies.

Copywriter – Finance & Accounting Focus

North Star Academy
11.2020 - 07.2021
  • Developed SEO-focused content on finance and accounting through thorough research.
  • Authored long-form blog posts, brochures, and marketing materials.
  • Produced client-specific educational content to enhance engagement and clarity.

Education

Masters in Business Analytics - Business Analytics

University of Wollongong
Wollongong, NSW
08-2025

Master's - Marketing

University of Wollongong
08-2024

Bachelor's - Economics

Azim Premji University
01.2020

Skills

  • Research & Analysis Tools: SPSS, R, SAS Viya, Stata, MS Office (Excel, Word, PowerPoint)
  • Key Skills: Market research Field observation Data collection Accuracy & integrity Client-centric thinking Survey design Report writing SEO content creation Communication (Verbal & Written)
  • Soft Skills: Punctual Adaptable Detail-Oriented Works Independently & Professionally

LNGG

English (Fluent)
Hindi (Fluent)

Timeline

Retail Consultant

Steve Madden
05.2024 - 03.2025

Annotation Analyst

Cognizant Technology Solutions
01.2022 - 06.2023

Content Researcher & Copywriter

Josei Innovations
07.2021 - 12.2021

Copywriter – Finance & Accounting Focus

North Star Academy
11.2020 - 07.2021

Bachelor's - Economics

Azim Premji University

Masters in Business Analytics - Business Analytics

University of Wollongong

Master's - Marketing

University of Wollongong

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Farkhanda Naaz