Farrah Mistry
Brisbane,Australia
Summary
I am a motivated and results-oriented professional eager to relocate to Europe to gain further international experience. With two years of experience in the pharmaceutical industry, I have recently transitioned into marketing while concurrently engaging in external studies.
My passion for healthcare in both the consumer and prescription business has driven me to continuously seek opportunities for professional development. As an independent worker with high energy, I possess excellent communication skills that have enabled me to establish and maintain strong relationships with healthcare professionals, resulting in successful sales growth for my business. I take pride in being a reliable and friendly collaborator, and I am committed to fostering positive working relationships that benefit both my company and my customers.
Having moved from NZ to Australia for university and work experience in 2016, I pride myself in adapting to change quickly. I am confident, dedicated, and proactive with a deep understanding of the sales process. I also have a new found passion for brand management, commercial marketing and omnichannel engagement. I thrive on challenges and enjoy working both independently and as part of a collaborative team. I am looking for the next step in my career to apply my recent graduate studies in real world scenarios and embrace the opportunities and challenges overseas.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Operations Associate
MENARINI Group
07.2023 - Current
- Responsibilites include assisting with coordination of and product management for two key products
- Assistance with brand planning and financial forecasting cycles using forecasting tools, management and tracking of brand A&M budgets and expenses, management of brand assets and promotional material by engaging with external agency's and brand alliance partner reporting and presentations
- Key Skills: Financial acumen including analysis and forecasting, quality and compliance fundamentals, project and stakeholder management, management of cross-functional teams such as medical, finance and sales, communication and presentation skills
Territory Manager - Integrated Healthcare Team
MENARINI Group
01.2022 - 06.2023
- Rookie of the Year 2022
- Responsible for the development and maintenance of key business accounts across the Brisbane West Region and Toowoomba Country) in both a hospital and general practice setting
- Building strong relationships with KOLs across influential hospitals and GP practices, liaising critical clinical information downstream from Specialists to GPs and pharmacists across a range of therapeutic areas
- Delivering and exceeding key business KPIs relating to product growth in extremely challenging and competitive markets for both OTC and RX products
- Use a wide variety of promotional resources analytical tools CRM systems) and resource personnel to maximise effectiveness in assigned sales territory based on an assessment of customer needs.
Medical Sales Representative - Primary Care Team
MENARINI Group
07.2021 - 12.2021
- Managing key accounts and building relationships with GP's in the Brisbane West region - covering a portfolio of products in a broad range of therapeutic areas
- CVD, Respiratory, Allergic Rhinitis, Rheumatology, Men's Health, and Mental Health)
Account Manager
Bidfood Australia
04.2019 - 06.2021
- Managed a customer base in North Brisbane including quoting, product sampling, and increasing sales and product range for customers
- Attended regular sales meetings and seminars to enhance knowledge on products and selling into businesses
- Engage in team meetings relating to budgets, targets, and company updates
- Conducted cold calls to prospect new customers and expand the customer base in North Brisbane
Education
Graduate Certificate - Business Administration And Management
University of Melbourne
Melbourne, VIC12.2021
Bachelors of Exercise And Nutrition Science - Human Movement And Nutrition
University of Queensland
Brisbane, QLD12.2018
High School Diploma -
Diocesan School For Girls
Auckland, New Zealand11.2015
Skills
- Campaign Execution
- Cross-Channel Marketing
- Google Analytics
- Customer Segmentation
- Cold-Calling
- Sales
- Account Management
- Data Analysis
- Performance Metrics
- Project Management
- Business Growth and Retention
- Customer Relationship Management
Accomplishments
Gold Club Mentor 2023
Rookie of the Year - 2022
Gold Club Team of the Year 2022
Brand Champion for COPD Sales - Cycle 1 2022
Captained 3 x Gold Medalled St Johns College Water Polo Team
New Zealand Water Polo team 2013-2016
Selected to attend Johns Hopkins Leadership Forum -2015
Certification
Certification of COPD Nurse Online - 2021
Medicines Australia - University of Tasmania
First Aid
CPR
Blue Card (Safe working with children)
Australian Full Drivers License
Affiliations
- Part of various clubs, sporting and cultural at St Johns College - 2016-2018
References
References available upon request.
Timeline
Marketing Operations Associate
MENARINI Group
07.2023 - Current
Territory Manager - Integrated Healthcare Team
MENARINI Group
01.2022 - 06.2023
Medical Sales Representative - Primary Care Team
MENARINI Group
07.2021 - 12.2021
Account Manager
Bidfood Australia
04.2019 - 06.2021
Graduate Certificate - Business Administration And Management
University of Melbourne
Bachelors of Exercise And Nutrition Science - Human Movement And Nutrition
University of Queensland
High School Diploma -
Diocesan School For Girls
Certification of COPD Nurse Online - 2021
Medicines Australia - University of Tasmania
First Aid
CPR
Blue Card (Safe working with children)
Australian Full Drivers License
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