Farras Haya Rizki Salsabila
Darwin,NT
Summary
Dynamic bakery owner and skilled baker with extensive experience in recipe development, kitchen operations, and quality control. Built and sustained a thriving bakery business through unwavering consistency and a strong work ethic, achieving over 100% organic growth in Instagram followers and a 30% increase in sales through strategic digital promotion. Expertise in social media and event management has been instrumental in expanding online audiences and enhancing brand visibility. Proven track record in effective business management, leveraging strategic planning and operational insights to boost productivity and profitability while leading cross-functional teams to implement innovative solutions.
Overview
5
5
years of professional experience
Work History
Bakery Owner & Head Baker
Purnama Bread & Cake
Lampung
07.2024 - 04.2026
- Conducted research and development (R&D) for new recipes and product innovations.
- Led and enforced kitchen protocols to ensure consistency, hygiene, and efficiency in daily operations.
- Performed regular quality control on ingredients and finished products to maintain high product standards.
- Organized and supervised staff workflow to ensure smooth production and service operations.
- Handled large-scale production orders as a selected bakery vendor for the Indonesian Government’s Free Nutritious Meal Program, ensuring consistent quality and timely delivery for high-volume demand.
- Managed digital marketing and collaborated with Key Opinion Leaders (KOL) to increase brand awareness and customer engagement, resulting in over 100% organic growth in Instagram followers.
KOL Executive Management
Mindo Small Business Solutions
Yogyakarta
01.2024 - 06.2024
- Managed Key Opinion Leaders (KOLs) for high-profile brands including L’Oreal, Samsung, Knorr, and others.
- Administered payments for over 50 digital campaigns monthly, overseeing budget allocation and financial transactions.
- Led end-to-end KOL management for more than 5,000 influencers, using Traackr tools for precise value matching.
- Developed and maintained strategic relationships with KOLs to optimize campaign effectiveness.
Content Creator Freelance
Gyukatsu.id, Mokuru, Lovey Beauty Bar, Holy Chick
Yogyakarta
10.2022 - 08.2023
- Develop and implement a weekly video content plan designed to increase brand awareness and engagement across social media platforms, with a primary focus on TikTok.
- Consistently produce engaging video content that aligns with the brand’s goals, maintaining a standard of excellence and creativity.
- Collaborate with the brand to ensure video content aligns with overall marketing objectives and enhances the company’s online presence.
- Monitor and analyze video performance metrics, making data-driven adjustments to optimize reach and engagement.
Content Strategist
Nura Souvenir
Yogyakarta
11.2022 - 03.2023
- Develop and execute comprehensive social media strategies that align with the company’s branding and marketing goals, capturing the interest of potential leads and buyers.
- Curate and oversee high-quality content creation by setting innovative themes for photographers and content creators, ensuring all materials are modern, up-to-date, and visually appealing.
- Monitor and manage all social media activities to maintain a strong online presence and engage with the audience effectively.
- Strategize, research, and establish connections with KOL and communities to enhance brand visibility, maintaining fruitful relationships with both new and existing partners.
- Achieved a 166% increase in TikTok followers through effective content strategies and KOL marketing.
- Successfully boosted Instagram audience by 1000% with targeted content and engagement initiatives.
Communications Event Coordinator
KiriminAja
Yogyakarta
06.2022 - 10.2022
- Design and develop events aimed at enhancing the branding and visibility of Kiriminaja’s programs.
- Actively engage in creating and expanding community networks to foster a strong and supportive environment.
- Establish and nurture relationships with clients, event organizers, and various community groups to broaden the organization’s network.
- Support Akademi Kiriminaja in organizing and executing entrepreneurship events to promote business growth and innovation.
- Consistently achieve a KPI reach of over 90%, demonstrating effective event and community management.
- Actively participate in company events, serving as an MC and event moderator.
- Successfully attracted 300 daily visitors to Kiriminaja’s booth during the UMKM exposure event at Plaza Ambarrukmo.
Cashier
Ling Lung Cafe & Eatery
Yogyakarta
08.2021 - 05.2022
- Operated cashier system and handled daily transactions accurately and efficiently.
- Assisted in serving food and beverages to customers during peak hours to support smooth service operations.
- Provided friendly customer service by welcoming guests and ensuring a positive dining experience.
- Supported kitchen and bar teams during slower hours to maintain efficient workflow and teamwork.
- Maintained cleanliness and organization of the service area in accordance with hospitality standards.
Education
Applied Tourism Bachelor Degree -
STP AMPTA YOGYAKARTA
Yogyakarta01.2023
Social Science - undefined
Ar Raihan Islamic High School
Bandar Lampung01.2019
Skills
- Bakery Production
- Recipe Development
- Kitchen Operations
- Hospitality
- Bread and Cake Baking
- Customer Relation
LANGUAGES
English
Korean
Indonesia
Timeline
Bakery Owner & Head Baker
Purnama Bread & Cake
07.2024 - 04.2026
KOL Executive Management
Mindo Small Business Solutions
01.2024 - 06.2024
Content Strategist
Nura Souvenir
11.2022 - 03.2023
Content Creator Freelance
Gyukatsu.id, Mokuru, Lovey Beauty Bar, Holy Chick
10.2022 - 08.2023
Communications Event Coordinator
KiriminAja
06.2022 - 10.2022
Cashier
Ling Lung Cafe & Eatery
08.2021 - 05.2022
Social Science - undefined
Ar Raihan Islamic High School
Applied Tourism Bachelor Degree -
STP AMPTA YOGYAKARTA
LINKS
LinkedIn