Fatima Gholami
Newcastle,NSW
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills support the achievement of targeted outcomes.
Overview
7
7
years of professional experience
Work History
Entrepreneur and Marketing Manager
MinjiGoli
04.2020 - Current
- Determined business plan, mission statement, and vision.
- Identified appropriate marketing channels and target customers for campaigns.
- Launched new product lines successfully through comprehensive planning, strategy, and research.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Sales and Marketing Assistant
Seif Co
01.2021 - 01.2022
- Managed customer expectations and helped navigate sales processes.
- Supported sales and marketing teams in creation and implementation of marketing campaigns.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
- Measured and reported on results of marketing initiatives.
- Wrote engaging and successful marketing, advertising, and website copy.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
Shop assistance
Munro Footwear Group
11.2018 - 10.2021
- Interacted with customers by phone, email, or in person to provide information.
- Created purchase orders and tracked invoices to avoid missed or delayed shipments.
- Assisted with onboarding of new employees.
- Reconciled cash drawer at the start and end of each shift, accounting for errors, and resolving discrepancies.
- Built customer loyalty and retention by delivering excellent shopping experiences
- Developed strong cooperative relationships with coworkers and managers
Retail Manager
Red Elephant
09.2016 - 10.2018
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.
- Controlled store inventory and reviewed cash handling and operations reports.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.
Education
Master's degree - Business Administration
Kaplan Business School
Melbourne, VIC2020
Skills
- Project Management
- Market Analysis
- Campaign Management
- Brand-Building Strategies
- Social Media Strategy
- Customer Buying Habits
- Administering Social Media Accounts
- Sourcing Strategies
Timeline
Sales and Marketing Assistant
Seif Co
01.2021 - 01.2022
Entrepreneur and Marketing Manager
MinjiGoli
04.2020 - Current
Shop assistance
Munro Footwear Group
11.2018 - 10.2021
Retail Manager
Red Elephant
09.2016 - 10.2018
Master's degree - Business Administration
Kaplan Business School
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