Fatima Zavala

Where Creativity Fuels Narrative-Driven Storytelling

As a Freelance Photographer, Videographer, and Marketing Consultant, I work closely with clients to capture moments that matter and help shape their brand narratives. I specialize in lifestyle photography and videography, particularly for hotels and food, while also having a strong background in real estate, sports, and weddings. My goal is to create compelling visuals that tell a unique story, from planning the shoot to editing the final product.

In addition to my work as a photographer and videographer, I provide strategic marketing consultation, reviewing campaigns and projects to ensure they align with current trends and effectively engage target audiences. I focus on creating audiovisual channels that resonate with different demographics, always ensuring that the content is impactful and tailored to each platform.

I take pride in collaborating with clients to understand their vision, ensuring high-quality visuals that exceed expectations. Whether it’s for a special event, showcasing a property, or promoting a restaurant or brand, my aim is to provide a seamless experience from start to finish.

Key Responsibilities:

• Client Collaboration: Discussing ideas, planning shoots, and ensuring client satisfaction throughout the entire process.
• Photography & Videography: Capturing images and videos in various settings, including weddings, real estate, sports, food, and lifestyle.
• Editing & Final Delivery: Enhancing photos and videos to meet the highest standards and delivering them on time.
• Marketing Consultation: Reviewing and advising on marketing campaigns and projects, ensuring they follow current trends and target the right audiences effectively.
• Trend Analysis & Strategy Development: Creating audiovisual strategies tailored to different platforms, ensuring content resonates with and engages diverse audiences.
• Content Creation: Exceptional writing and digital content creation abilities across a range of mediums and contemporary platforms, for a variety of audiences.
• Crisis Communication Management: Experience handling sensitive or high-pressure situations with responsive crisis communication strategies, ensuring clear, credible, and timely messaging.

• Senior-Level Experience: Proven experience in managing media relations, communications, community consultation, and/or marketing within both public and private sector organizations.

During my internship, I assisted in enhancing the company's digital presence to drive online sales and engagement. I collaborated with marketing and digital teams on strategies for SEO, social media, and e-commerce. Additionally, I contributed to video and photography productions for digital campaigns.

Key responsibilities included:

• Supporting digital marketing strategies to increase brand awareness and sales.
• Optimising website content for SEO and improving user experience.
• Assisting in the creation of social media content and campaigns.
• Producing and editing videos and photos for online marketing initiatives.
• Analyzing digital campaign performance and reporting on results.

I started in this role without initially holding a leadership position, but through learning from my superiors and acquiring new skills, I grew into a leadership role, eventually directing several productions. Throughout my career, I led the provision of a comprehensive communications function, including the planning, development, and implementation of internal and external corporate marketing and publication activities. I also provided strategic communications advice to support the achievement of objectives, ensuring that was presented as a professional, integrated organization.

I managed multiple projects simultaneously, tailoring each to meet diverse filming conditions, styles, and platform requirements. I collaborated closely with clients to develop compelling visual content for advertising, social media campaigns, and brand activations, ensuring all deliverables met expectations and deadlines.

I have worked on a wide range of projects, including videos for hotels, sports brands, football teams, gyms, and restaurants, with a strong background in producing content for the hospitality and travel industries.

Key Responsibilities:

• Led the provision of a comprehensive communications function, including planning, development, and implementation of internal and external corporate marketing and publication activities.
• Provided strategic communications advice, supporting the achievement of objectives.
• Developed pre-production plans, storyboards, and coordinated both field and studio shoots.
• Led filming and photography sessions using advanced production techniques and complex equipment.
• Oversaw the post-production process, including video editing, color grading, and final delivery using Adobe Premiere Pro, After Effects, and Photoshop.
• Managed production equipment and resources, troubleshooting technical issues on-site to ensure smooth operations.
• Coordinated project timelines, collaborated with internal teams, and delivered high-quality content on time.