Faye Heininger
BALLARAT EAST,VIC
Summary
At Coca Cola Amatil, I led the trade marketing team to innovate and execute strategies that significantly elevated brand presence and sales. Expert in product launches and key account management, I forged strong relationships and maximized ROI through creative merchandising and effective vendor negotiations. My approach blends strategic vision with a knack for fostering partnerships, driving tangible results. Experience includes internal communications, public relations, product launches, campaign development and market positioning. Excellent communication and problem-solving abilities with a decisive and proactive leadership style. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
13
13
years of professional experience
Work History
National Trade Marketing Manager
Coca Cola Amatil
09.2006 - 09.2019
- Spearheaded the creation of compelling point-of-purchase materials that drove consumer engagement at the store level.
- Optimized product placement through thorough market analysis and collaboration with sales teams.
- Introduced innovative merchandising solutions that elevated the brand''s positioning within competitive retail environments.
- Played a pivotal role in launching new products successfully within target markets by devising effective go-to-market plans.
- Increased brand awareness by developing and implementing strategic trade marketing campaigns.
- Enhanced trade show presence through creative booth design and engaging marketing collateral to attract more potential customers.
- Collaborated closely with cross-functional teams to ensure successful execution of targeted marketing initiatives.
- Developed customized in-store promotions for high-priority products, resulting in increased sales velocity.
- Negotiated favourable terms with vendors and suppliers, resulting in cost savings without sacrificing quality or service levels.
- Strengthened relationships with key retail partners by providing tailored marketing support.
- Managed annual budget allocations for national and state trade events, ensuring optimal return on investment for each expenditure.
- Established strong relationships with media outlets, securing positive coverage that boosted brand visibility.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Managed centralized marketing resources nationally
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed and implemented company branded retail outlets (cafes/retail) in three states, enabling sales teams to introduce products to existing, new and potential customers.
Education
No Degree - Interior Design
Enmore TAFE
Enmore, NSWNo Degree - Visual Arts
Oxygen College
Ballarat, VIC11.2019
Skills
- Key Account Management
- Product Launches
- Advertising Management
- Merchandising Execution
- Marketing Plan Development
- Creative Direction
- Campaign Management
- Vendor negotiation
- Relationship Building
- MS Office Suite
- Marketing and Advertising
- Project Management
- Creative and Innovative
- Calendar Management
- P&L Management
Printmaking
I have been studying Printmaking for the last four years. Printmaking has many forms lino printing, chine colle, collagraphy, and intaglio to name a few. This hobby allows me to develop creatively and foster relationships with kindred spirits.
Additional Information
Volunteer work
Food Is Free Inc. is a community-led not-for-profit benefitting Ballarat citizens, focusing especially on those experiencing disadvantage, with the purpose of assisting with food security, education and community inclusion.
Mercy Connect. For students who are asylum seekers and refugees, adjusting to a whole new life in Australia.
Timeline
National Trade Marketing Manager
Coca Cola Amatil
09.2006 - 09.2019
No Degree - Interior Design
Enmore TAFE
No Degree - Visual Arts
Oxygen College
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