Faysal Dalel

Role:

Growth Marketing leadership role with global SaaS B2B organisation specialising in business services.

Work:

• Marketing strategy developed with KPIs, budgets and targets, delivering optimised customer journeys and +100% YoY sales increase for email, direct and organic channels.
• Instituted organisational behaviour change with workflows and systems prioritising a data-driven approach, with testing and measurement for website and content, delivering a +25% YoY conversion rate.
• Facilitated better decision-making for executive teams and optimised sales pipeline integrating CRM, sales and marketing data, to provide critical cusotmer insights.
• Cross-functional collaboration for marketing, sales, and product teams to build insights, delivering improved messaging, GTM strategy, and optimised sales funnel.

Role:

Marketing leadership consultant role working with B2B and B2C brands for strategy development and digital transformation.

Work:

• Global, multi-channel marketing strategy developed with brand awareness and customer acquisition, delivering +50% YoY revenue growth.
• Expanded digital marketing to a multi-channel solution with PPC, SEO, social media, content, and Email marketing, delivering +75% YoY quality traffic increase.
• Scaled, mentored, and managed the marketing team to ensure deliverables, timelines, P&L, and profitability were managed effectively.
• Increased brand awareness and social media engagement by 25% by creating frameworks for content and lead magnets design and optimisation.

Role:

Marketing leadership role for a global wealth management and financial services company.

Work:

• Scaled customer acquisition and demand gen marketing to a multichannel ecosystem with Google Ads, Facebook, YouTube, and Email marketing, delivering a +30% YoY sales growth.
• Created framework for A/B testing and data analysis of website UX, improving onsite engagements and conversion rate by 30%.
• Optimised customer journeys across critical digital touchpoints using CRM and data integration, leading to YoY 25% cost savings.
• Mentored and lead the marketing team to ensure business KPIs and development objectives were met.

Role:

9+ years Marketing agency experience in London, UK and Australia, leading and managing global and APAC clients.

• iProspect clients (Adidas, Reebok, Monash University, Griffith University, Cotton On, Forever New, Amaysim Energy, Dan Murphy’s, Mattel, Mondelez)
• OMD clients (Apple, iTunes, Audible, Nivea, Macquarie Bank, The Chartered Accountant, Sunglass Hut)
• London Agency clients (Virgin Media, Nokia, Cadburys, Mitsubishi, Saga Insurance)

Work:

• YoY sales growth delivered for agency clients, leading to 100%+ YoY revenue contributions.
• Won global awards through innovative customer acquisition campaigns.
• Implemented data-driven attribution modelling and automation, utilising digital tech stack to deliver +50% ROI and sales improvements.
• Managed agency team and external partner relationships to expand client scope of business with additional solutions, including (Affiliates, Email Marketing, social media marketing and banner ads).

Further details can be seen on LinkedIn HERE