Federica Turriceni
Pyrmont,NSW
Summary
Dynamic and results-driven leader with experience in market management and team development within the travel and hospitality industry. Proven ability to develop and execute data-driven strategies, optimize operational processes, and drive high-impact projects. Adept at cross-functional collaboration, stakeholder engagement, and translating insights into actionable business initiatives. Recognized for building high-performing teams, delivering measurable growth, and fostering strong relationships with partners and senior leadership.
Overview
14
14
years of professional experience
Work History
Senior Strategic Account Manager (Team Leader)
Agoda
06.2024 - Current
- Built and led a new acquisition team, developing tailored strategies to drive performance and achieve ambitious KPIs.
- Designed and implemented time-saving tools and optimized processes, increasing team velocity and operational efficiency.
- Conducted analyses to identify growth opportunities, lived 300 properties in H1 2025, now contributing to 3.2% of Region NRN and 130% YTD growth.
- Presented data-driven insights and business cases to senior leadership, supporting strategic decision-making.
- Encouraged a collaborative, high-performance culture focused on continuous improvement and business growth.
Senior Strategic Account Manager
Agoda
02.2024 - 06.2024
- Promoted to Senior Strategic Account Manager and appointed Acting Team Leader for the Sydney market, a key and high-value region.
- Developed and executed market-specific strategies, empowering the account management team to exceed targets.
- Acted as a trusted advisor and problem-solver, providing proactive support and guidance to the team.
- Built strong relationships with senior stakeholders, ensuring alignment on priorities and goals.
Market Manager
Agoda
01.2022 - 01.2024
- Managed the Queensland portfolio, building strong partner relationships and driving market growth.
- Recognized for great performance and promoted to manage the more strategic Sydney market from July 2022.
- Developed and executed market strategies, collaborated cross-functionally, and delivered consistent results in both roles.
Sales Executive
SiteMinder
08.2021 - 12.2021
- Prospected new customers via cold calling, delivering online demonstrations, and maintaining client relationships.
- Prepared sales quotes, negotiated contracts, and ensured complete sales documentation.
- Maintained accurate records of business development activities on Salesforce.
FIT Manager
Across Australia DMC
01.2018 - 07.2021
- Started by developing and managing the Italian market, then expanded responsibilities to include the management of French FIT market.
- Built and maintained strong relationships with partners and clients in both countries.
- Successfully established several partnerships with Italian tour operators to work with Across DMC, including 2 top realty in the travel industry.
- Led business development, market analysis, and financial planning to support company growth.
- Managed team recruitment and daily operations, ensuring smooth delivery of services.
Tour Series Operations Coordinator
Across Australia DMC
09.2016 - 12.2017
- Managed group series departures, bookings, and customer service.
- Maintained efficient administration and reported directly to the managing director.
Groups Opearations Manager
Sand Viaggievento
08.2011 - 04.2016
- Managed domestic and international partnerships to ensure smooth operations our groups departure.
- Negotiated with suppliers best rates (accommodation, transport).
- Oversaw the reservation process
- Developed targeted promotions to capture demand early
Travel Consultant - APAC
Pan Pacific Tour Operator
07.2011 - 10.2011
- Created tailored travel packages for high-end traveling customers.
- Managed the full sales cycle, and used GDS Amadeus.
Education
High School Diploma -
Giovanni Falcone
Palazzolo S/O ITALY06-2018
Post-Graduate Certificate - Tourism And Hospitality Management
Province of Lucca
Lucca12-2012
Skills
- Strategic Planning & Execution
- Team Leadership & Development
- Project Management & Operational Excellence
- Stakeholder Engagement & Relationship Building
- Process Optimization & Tool Creation
- Data Analysis & Business Case Development
Languages
English
Native or Bilingual
Italian
Native or Bilingual
French
Limited Working
Interests
- Passionate about balancing physical health with mental and emotional wellness
- DIY Projects in home renovation
- Enjoying the art of baking and pastry-making, experimenting with recipes
- Enjoy hobbies that combine physical activity with outdoor exploration
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Learn how to best use Artificial Intelligence (AI) in my everyday life
Timeline
Senior Strategic Account Manager (Team Leader)
Agoda
06.2024 - Current
Senior Strategic Account Manager
Agoda
02.2024 - 06.2024
Market Manager
Agoda
01.2022 - 01.2024
Sales Executive
SiteMinder
08.2021 - 12.2021
FIT Manager
Across Australia DMC
01.2018 - 07.2021
Tour Series Operations Coordinator
Across Australia DMC
09.2016 - 12.2017
Groups Opearations Manager
Sand Viaggievento
08.2011 - 04.2016
Travel Consultant - APAC
Pan Pacific Tour Operator
07.2011 - 10.2011
High School Diploma -
Giovanni Falcone
Post-Graduate Certificate - Tourism And Hospitality Management
Province of Lucca
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