Fedora Fernandes

As a Marketing Executive with extensive experience in the B2B expo industry, I have successfully performed the following tasks:

• Coordinated and overseen the smooth implementation of regional marketing initiatives, ensuring maximum outreach and effectiveness.
• Coordinated the design and production of marketing materials, including brochures, banners, and promotional items.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Developed innovative and targeted collateral to support overall branding objectives.
• Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Optimized email campaigns to increase open and click-through rates.
• Devised content strategy to effectively engage target audiences.
• Optimized conversion rates via A/B testing of landing pages, ad copy, and other digital assets.
• Developed and implemented targeted digital strategy to improve business performance.
• Established targets for social media platforms to reflect business objectives.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Wrote and distributed press releases to increase brand visibility.
• Coordinated trade shows and events to showcase company offerings, generating leads and increasing brand visibility in target markets.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Created and managed social media campaigns to increase brand engagement.
• Crafted compelling press releases leading to increased media coverage and public interest in company news stories.
• Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
• Improved website visibility through development and implementation of SEO strategies.
• Analyzed consumer usage patterns to identify trends and target key demographics.
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Organized and detail-oriented with a strong work ethic.
• Demonstrated leadership skills in managing projects from concept to completion.
• Strengthened communication skills through regular interactions with others.
• Managed time efficiently in order to complete all tasks within deadlines.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Proven ability to learn quickly and adapt to new situations.

• Implemented marketing strategies to generate leads and increase sales revenue.
• Created and maintained customer databases to facilitate customer segmentation.
• Boosted website traffic through SEO optimization efforts including keyword research and content creation.
• Supported sales staff by providing market trends, account analyses and new product information.
• Utilized exemplary negotiation skills to obtain manufacturing service agreements and assure quality standards.
• Researched competitor marketing trends and prices using data analysis.
• Coordinated with media representatives and sponsors to conduct press releases and promotions.
• Conducted market research to identify new opportunities, driving strategic expansion into untapped markets.
• Negotiated more favorable rates and delivery times with vendors.
• Assisted in maintenance and development of credentials databases and intranet sites.

• Organized logistics for marketing and proposal strategy meetings.
• Analyzed competitive landscape to inform positioning strategies for new products or services.
• Developed and executed marketing plans for trade shows and other events to increase brand awareness.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
• Boosted sales by designing and executing creative email marketing campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote and distributed press releases to increase brand visibility.

• Acted as a point of contact, managed meetings, and appointments
• Assisted in creating marketing and sales strategies
• Represented the company at trade fairs in China and overseas
• Attracted new clients and managed communication between clients and the company
• Spearheaded comprehensive import-export operations for a diverse range of products including construction materials, kitchen equipment, furniture, and light fixtures.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.

• Worked alongside a design team and coordinated with the head designer
• Role involved research & be well-versed with the current fashion trends
• Actively involved in the India fashion week in Dubai
• Handled clients and attracted new clients through Facebook.
• Assisted in increasing sales potential by providing input on product merchandising strategies during showroom setup procedures.
• Increased design team efficiency by assisting with pattern drafting and garment construction tasks.