FEIYU ZHAO
Caulfield North,VIC
Summary
Highly motivated and detail-oriented junior social media professional with over 3 years of experience in managing social media platforms and creating engaging, data-driven content. Proven ability to grow brand awareness and drive audience engagement across platforms like WeChat, Xiaohongshu, and Douyin (TikTok). Skilled in content strategy, performance analysis, and optimizing paid social media campaigns. Currently pursuing a Master’s in Global Business at Monash University, eager to leverage my skills and passion for social media to contribute to brand growth in the Australian market.
Overview
4
4
years of professional experience
Work History
Startup Founder
Crystal Jewelry Studio
02.2024 - 06.2024
- Developed and executed a comprehensive social media strategy on Xiaohongshu and Douyin, achieving 19k likes and over 1,500 new followers in the first month.
- Managed content calendars and scheduled posts to ensure consistent, high-quality content aligned with brand positioning, resulting in a 70% conversion rate and a 150% sales increase in the next month.
- Engaged with followers and responded to real-time trends, creating a strong online community and fostering engagement.
- Led creative content production for social media campaigns, collaborating with designers to produce visually compelling and effective content.
- Monitored competitor activity and refined strategies to stay ahead of market trends, driving enhanced brand visibility and sustained audience growth.
Content Marketing Specialist
36kr Holdings Inc.
Beijing, China
10.2020 - 05.2023
- Managed and executed social media content strategies across multiple platforms, including WeChat, Xiaohongshu, and Douyin (TikTok), ensuring consistent brand voice and maximizing audience engagement through data-driven campaigns.
- Spearheaded viral content marketing campaigns, resulting in multiple videos reaching millions of views, and played a key role in building an IP from scratch with millions of fans, contributing significantly to company revenue growth.
- Analyzed performance metrics using platform-specific insights and adjusted strategies accordingly, leading to a 30% increase in user engagement.
- Led influencer marketing collaborations with top-tier influencers and media partners, driving large-scale campaigns that achieved millions of views and widespread brand visibility.
- Collaborated with cross-functional teams (Design and Product) to ensure cohesive and timely execution of integrated campaigns, while implementing SEO best practices to improve site visibility.
Education
Master of Global Business
Monash University
Melbourne, VIC07-2025
Bachelor of Finance
Shandong Agricultural University
GPA：3.12/406-2020
Skills
- Social Media Management
- Content Creation and Strategy
- Creative collaboration
- Influencer marketing
- Community Engagement
- Trend Monitoring and Adaptability
- Cross-functional teamwork
- Paid social media advertising
- SEO and Website Optimization
Timeline
Startup Founder
Crystal Jewelry Studio
02.2024 - 06.2024
Content Marketing Specialist
36kr Holdings Inc.
10.2020 - 05.2023
Master of Global Business
Monash University
Bachelor of Finance
Shandong Agricultural University
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