Felicity Sawford
Brisbane,QLD
Summary
Highly-qualified Patient Engagement Manager with demonstrated history of success in shaping and exceeding expectations of newly formed roles. Able to strategically analyse complex eco-systems and connect with stakeholders to mobilise system for corporate and patient benefit. Excellent inter-personal, analytical and communications skills to drive improved engagement and long-term collaborations across market segments. Ready to bring 23 years of related experience to a challenging new role.
Overview
16
16
years of professional experience
Work History
Patient Engagement Manager
Janssen Pharmaceutical Companies Of Johnson & Johnson
11.2021 - Current
- Led creation and developed strategic planning tools and assets to maximise market understanding, prioritisation and patient centric execution.
- Embedded HCO/Patient Advocacy Group stakeholders as critical success factors in co-creation of plans that best meet needs of patients with medical conditions we treat.
- Met with leaders and teams of peak patient bodies to understand member needs and co-develop proactive solutions.
- Consulted with cross-functional teams to established best practices and key stakeholder engagement process improvements.
- Initiated platform for Area Managing Director and AP leaders to develop deep and trusting relationships with leaders of peak HCO bodies.
- Identified and initiated relationships with new organisations to increase company understanding of pipeline markets and shape access pathways for future therapeutic portfolio's.
- Work as part of C&PA team to position Janssen as most patient centric biopharmaceutical company in ANZ.
- Prioritised aligned tactics with Govt Affairs team to maximise advocacy and engagement opportunities with key decision makers.
- Collaborated with AP Patient Engagement Program teams to manage seamless HCO/patient experiences.
- Mobilised critical stakeholders to advocate to Government for improved access to medicines and testing services.
- Subject matter expert for Rare Disease Portfolio's.
- Mentored colleagues on best practices and protocols to maximise impact of external stakeholder engagement and corporate reputational gain.
- Managed budget allocation and resource utilisation to maximise ROI.
- Continually maintained and improved company's reputation and positive image in markets served.
- Championed importance of prioritisation and decision making rigor in allocation of HCO grants budget.
Innovation & Partnerships Manager
Janssen Pharmaceutical Companies Of Johnson & Johnson
10.2018 - 11.2021
- Twice winner of Medallion Award for Customer and Patient Centricity (2020, 2021)
- Facilitated strategy development and planned market access and expansion with cross-functional teams.
- Developed tools and processes for partnership management.
- As member of leadership team developed market outreach plans to improve business development and impact.
- Mapped patient journey and identified untapped stakeholders critical to diagnostic and patient treatment outcomes.
- Actively engaged relevant stakeholders for short and long term collaborations to meet challenging company goals.
- Championed the critical importance of educated and empowered patients to drive access to medications and improve health outcomes.
- Ideated, created and delivered a strategically aligned, 2 phase PH Community Activation Campaign that exceeded all company and industry benchmarks for impact and outcomes.
- Led expansion of HCO signatories for Global PAH Patient Charter and launched in Australia in collaboration with medical, HCO and patient stakeholders to improve access and care.
- Developed and delivered medical education strategies, content and training to advance echocardiographic diagnostic capabilities in medical workforce.
Key Account Manager QLD & N.T.
Actelion Pharmaceuticals
02.2010 - 10.2018
- Three (3) times winner of Global 'Meet at the Top' award for top 1% of global sales (2014, 2016, 2018)
- Built and maintained strong customer relationships to drive business growth.
- Collaborated with AP Dir Customer Excellence to develop and deliver 'Beyond the Best' sales training for Australia and Asia-Pacific Account Managers to improve effectiveness.
- Mentored and trained Australian and New Zealand team members.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Custodian of long-term, high trust relationships with leading physicians
- Respected as a trusted advisor, embedded in PAH clinical treatment paradigm
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Collaborated with AP Dir Customer Excellence to develop and deliver 'Beyond the Best' sales training for Australia and Asia-Pacific Account Managers to improve effectiveness.
- Maintained achievement of above 100% sales vs target and globally high market share for 5+ years.
- Launched Veletri and Opsumit in Australia and maintained above 80% market share for each product over 4 years.
National Product and Field Training Manager
Actelion Pharmaceuticals
01.2008 - 01.2010
- Designed, planned and delivered on-boarding training, product and disease area knowledge programs for new hires
- Developed and delivered product and sales training for incumbent Australia, New Zealand and Asia-Pacific sales teams.
- Conducted training needs assessments of company employees, with feedback to management on proposed intervention and support required to improve performance.
- Evaluated success of training programs and recommended improvements to line management to enhance effectiveness.
- Working with leadership team to diagnose knowledge and skills gaps and develop program to address.
- Working in conjunction with HR, conducted orientation sessions and supervised in-field training for new hires.
- Communicated all learning and performance objectives, schedules, and training assessments to team managers and senior leaders.
- Researched, updated and maintained training materials for accuracy in ever-changing medical landscape.
Education
Bachelor of Science - Psychology
Northern Territory University
Darwin, NT1998
Certificate IV - Training And Assessment
Carson Australasia
Brisbane, QLDCertificate IV - Provide First Aid
Australian Red Cross
Skills
- Leadership
- Influence without authority
- Stakeholder Relations
- Commercial Experience
- Cross-functional Collaboration
- Corporate Communications
- Engagement Strategy
- Networking and Engagement
- Reputation Management
- Campaign Development
- Assessment and Training
- Finance and Compliance Acumen
Music, design, community
My personal hobbies include playing French Horn with the Virginia State School Concert Band, and teaching myself to play the Cello. I greatly enjoy performing at important events, including ANZAC services and award ceremonies.
I enjoy many volunteer roles with my children's swimming club and dance academy.
Timeline
Patient Engagement Manager
Janssen Pharmaceutical Companies Of Johnson & Johnson
11.2021 - Current
Innovation & Partnerships Manager
Janssen Pharmaceutical Companies Of Johnson & Johnson
10.2018 - 11.2021
Key Account Manager QLD & N.T.
Actelion Pharmaceuticals
02.2010 - 10.2018
National Product and Field Training Manager
Actelion Pharmaceuticals
01.2008 - 01.2010
Bachelor of Science - Psychology
Northern Territory University
Certificate IV - Training And Assessment
Carson Australasia
Certificate IV - Provide First Aid
Australian Red Cross
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