Felipe Toledo
Sydney,New South Wales
Summary
Highly motivated and detail-oriented E-commerce Specialist with two years experience in optimizing digital processes and enhancing organizational efficiency. Proficient in managing digital tools and platforms, with a strong track record of implementing data-driven strategies to drive performance improvements. Adept at coordinating cross-functional teams and collaborating with stakeholders to achieve business objectives. Eager to contribute to an organization's growth and success.
Overview
4
4
years of professional experience
Work History
Digital Operations Associate
Ralph Lauren
03.2022 - Current
- Managed ANZ Partners Digital Operations;
- Worked across multiple projects to optimise Website Operations, CRM, Logistics and Customer Experience;
- Led Ralph Lauren Australia Dark Store;
- Built long-term supplier relationships with clients to establish mutual positive results and gain industry insights;
- Collaborated across internal departments to better understand needs and determine strategic approaches;
- Monitored and evaluated website analytics to identify trends and opportunities for improvement;
- Utilised statistical methods to analyse data and generate business reports;
- Created customised marketing materials and content strategies for digital media;
- Optimised website content and images to improve search engine rankings.
Store Manager
Ralph Lauren
09.2019 - 02.2022
- Generated repeat business through exceptional customer service and sales knowledge;
- Created and maintained loyal VIP customer base;
- Managed store employees successfully in fast-paced environment through proactive communication and performance reviews;
- Consistently achieved monthly budgets, with a 127% YoY Growth in FY21;
- Optimised Queensland Stores stock levels, liaising with the Merchandise team and concessions stores;
- Managed Queensland Stock Project during lockdown;
- Hired and trained Store Managers;
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
Education
Diploma - Marketing
Marketing Week
Brisbane12.2020
Diploma - Leadership and Management
Strathfield College
Sydney06.2018
BBA - Business Administration
Mackenzie University
São Paulo06.2017
Skills
- Analytical skills
- Decision-making
- Leadership
- Teamwork
- Strategic planning
- Client Relationship Building
- Sales
- Data Tracking
- Market Research and Analysis
- Microsoft Office
- Salesforce
- Google Analytics
Languages
English
Portuguese
Spanish
Timeline
Digital Operations Associate
Ralph Lauren
03.2022 - Current
Store Manager
Ralph Lauren
09.2019 - 02.2022
Diploma - Marketing
Marketing Week
Diploma - Leadership and Management
Strathfield College
BBA - Business Administration
Mackenzie University
Similar Profiles
Maria Elisa RinconMaria Elisa Rincon
Brand Ambassador at Polo Ralph Lauren Factory StoreBrand Ambassador at Polo Ralph Lauren Factory Store
Ako SakumaAko Sakuma
Sales Associate at Polo Ralph LaurenSales Associate at Polo Ralph Lauren
ALEXANDER RICHARDSONALEXANDER RICHARDSON
Client Advisor at Ralph LaurenClient Advisor at Ralph Lauren