FERIEL BEL CADHI
Ashgrove,QLD
Summary
Results-driven professional with over fifteen years of multinational experience across various industries, showcasing adaptability in both large and small companies. Holds a Master's degree in Contemporary African History from the Sorbonne in Paris, reflecting a deep passion for Education and cultural exploration. Expertise in web content creation and administration, with a proven track record of attention to detail and delivering high-quality results. Committed to leveraging diverse skills, cultural insights, and enthusiasm for travel towards a successful career in the Australian travel industry.
Overview
18
18
years of professional experience
Work History
MARKETING AND ADMINISTRATION ASSISTANT
SONIA JONES TRAVEL
Bardon, Australia
10.2022 - Current
- Production of marketing content for the website, newsletters, blog, and social media.
- Admin tasks using Tramada: setting clients' profiles, adding segments: hotels, transfers, car hire, airfares, and invoices.
- Outstanding commissions are being chased.
- Support with managing client documents, including printing, preparing travel compendiums or wallets, and handling posting to ensure seamless delivery (using Axus).
FRENCH TEACHER AND COPYWRITER
Freelance
Brisbane, QLD
01.2021 - 01.2022
- French courses for adults.
- Freelance copywriting for French websites for the tertiary industry (mainly the hospitality industry and tourism).
CONTENT MANAGER
InfoPro Digital
Paris, France
01.2018 - 01.2020
- Company Overview: (B2B Marketplaces)
- Managed a team of ten web editors in France and Tunisia.
- Implementation of continuous improvement through Content Quality Audit Workshops
- Implementation of an SEO writing method: monitoring of natural referencing
- Support Sales Agents and the internal Sales Administration and Customer Service team members to achieve sales targets and optimal business results
- Definition and monitoring of KPIs (traffic statistics, analysis, productivity increase, management of deadlines and resources, etc.)
MARKETING PRODUCT MANAGER
InfoPro Digital
Paris, France
01.2014 - 01.2018
- Creation of top-quality, rich content: articles, interviews, and advertorials.
- Marketing monitoring (competition, market, consumer needs).
- Sales analyses and adjustments proposal (pricing, sales pitches, advertising, promotional campaigns, etc.)
- Technical assistance to the sales network.
LEAD GENERATION (B2B) MANAGER
InfoPro Digital
Paris, France
01.2013 - 01.2014
- Aligning lead generation efforts with overall sales and marketing goals to maximise conversions.
- Management of a team of four lead generation officers based in France and Tunisia.
- Establishing criteria to qualify leads based on their readiness to buy, relevance, and alignment with the marketplace's offerings.
ACCOUNT MANAGER (TEAM AFRICA)
Afrique Magazine
Paris, France
01.2011 - 01.2012
- Sale of advertising pages in the magazine, distributed in France and French-speaking Africa (Sales Growth and Retention).
- Day-to-day sales and administration in the office.
- Field sales: Senegal, Mali, Ivory Coast, Burkina Faso, Morocco, and Tunisia.
- Maintaining accurate sales records and generating reports for the sales team and management.
- Liaising between sales, marketing, and other departments to streamline workflows.
- Writing articles and country reports.
EXECUTIVE ADMINISTRATIVE ASSISTANT
France Télévisions
Paris, France
01.2009 - 01.2011
- Organising and maintaining the executive's calendar, scheduling meetings, and resolving conflicts.
- Coordinating appointments, conferences, and travel arrangements.
- Handling incoming and outgoing communications, including emails, calls, and correspondence.
- Assisting with special projects and research, as directed by the executive.
- Part-time journalist assistant: Conducting background research on topics, events, or individuals.
EDITOR
Respectons La Terre Editions
Paris, France
01.2007 - 01.2009
- Wrote a biographical book : https://www.amazon.com/Charles-Hedrich-daventures-F%C3%A9riel-Belcadhi/dp/2953266402
- Wrote newsletters, blog articles, various marketing material.
- Proofreading tasks.
Education
M.D. - Master's Degree in Contemporary African History
Université Panthéon Sorbonne
Paris01.2006
Skills
- Languages: French mother tongue, English second language, Arabic (Tunisian dialect), and German (having spent my secondary school years in Germany)
- Adaptable and resilient
- Multitasking capacity
- Complex problem solving
- Can do attitude
- Tramada
- Content editing and management
- Microsoft Office
- Content creation
- Digital marketing
- Document organisation
- Sales support
- Lead generation
- Time management
- Attention to detail
- Team collaboration
- Staff management
- Office management
- Travel coordination
- Document management
- Office administration
- Calendar management
- Proofreading
- European and African markets
- Business development
- B2B marketplaces management
- Diverse multinational experience
- Inquisitive, adaptable, always learning
Personal Information
Residency: Permanent Resident
Timeline
MARKETING AND ADMINISTRATION ASSISTANT
SONIA JONES TRAVEL
10.2022 - Current
FRENCH TEACHER AND COPYWRITER
Freelance
01.2021 - 01.2022
CONTENT MANAGER
InfoPro Digital
01.2018 - 01.2020
MARKETING PRODUCT MANAGER
InfoPro Digital
01.2014 - 01.2018
LEAD GENERATION (B2B) MANAGER
InfoPro Digital
01.2013 - 01.2014
ACCOUNT MANAGER (TEAM AFRICA)
Afrique Magazine
01.2011 - 01.2012
EXECUTIVE ADMINISTRATIVE ASSISTANT
France Télévisions
01.2009 - 01.2011
EDITOR
Respectons La Terre Editions
01.2007 - 01.2009
M.D. - Master's Degree in Contemporary African History
Université Panthéon Sorbonne
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