Fernando Martins
Melbourne,VIC
Summary
Results-driven sales manager bringing several years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Well-educated in lead generation and relationship development with key clients and stakeholders. Recognized for guiding teams to success through coaching, sales technique training and revenue target achievement.
Goal-focused professional driven to exceed revenue objectives and drive business growth. Excellent networking and lead development skills.
Overview
25
25
years of professional experience
Work History
Sales Manager
GCE Group - ESAB
10.2023 - Current
- Established relationships with key clients, while maintaining existing customer base.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Executed strategic sales plans to expand customer base and revenue.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Achieved company growth and brand development through market expansion and sales.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Sales Engineer - Rental
Atlas Copco
, SPAIN
11.2022 - 10.2023
- Generated leads through cold calling prospective clients as well as networking activities.
- Developed and delivered technical presentations to prospects, customers, and internal teams.
- Analyzed customer requirements and identified solutions that best fit their business objectives.
- Assisted field service personnel in resolving complex problems encountered by customers.
- Negotiated contracts with vendors in order to secure favorable terms for supplies and materials.
Logistics Coordinator
Ventura
Melbourne, VIC
03.2019 - 05.2022
Business Development Manager - Vic & TAS Helium
Supagas
Melbourne, VIC
03.2018 - 11.2019
- Collaborated with internal teams for successful execution of projects.
- Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
- Developed and implemented strategies and plans to increase sales and market share.
- Collaborated with cross-functional teams including marketing, operations, finance.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
- Develop, manage and retain strong key internal and external stakeholder relationships with customers, suppliers, sales teams etc
- Identified potential clients, built relationships, and negotiated contracts.
- Managing & undertake recruiting, objectives setting, coaching and performance monitoring of sales representatives
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
- Identify emerging markets and market shifts while being fully aware of new products and competition status
- Writing business proposals & Negotiate with stakeholders
Area Manager
Air Liquide
12.2014 - 03.2018
- Develop and implement strategic plans to increase client base and ensure the development of a greater understanding of the audience
- Develop and implement growth strategies and plans to ensure effective business and sales growth
- Develop, manage and retain strong key internal and external stakeholder relationships with customers, suppliers, sales teams etc
- Successfully increase overall sales and profitability
- Research, review and report on current market trends
- Liaise between internal & external clients
- Work with internal departments such to engage audiences and clients more deeply
- Achieving growth and hitting sales targets by successfully managing the sales team
- Designing and implementing a strategic sales plan that expands company’s customer base and ensure its strong presence
- Managing & undertake recruiting, objectives setting, coaching and performance monitoring of sales representatives
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
- Present sales, revenue and expenses reports and realistic forecasts to the management team
- Identify emerging markets and market shifts while being fully aware of new products and competition status
- Prepare & review sales contracts ensuring adherence to law-established rules and guidelines
Specialty Sales Manager Vic & TAS
BOC Limited
Melbourne, VIC
01.2014 - 12.2014
Regional Sales Manager
BOC Limited
02.2013 - 01.2014
District Manager
BOC Limited
08.2009 - 02.2013
Sales Engineer
BOC Limited
10.2007 - 08.2009
Sales Engineer
Air Liquide
Melbourne, VIC
02.2006 - 10.2007
Sales Manager
Air Liquide
Argentina
01.1999 - 06.2005
Education
Double Diploma of Business Procurement + Diploma of Logistics -
College For Adult Learning
Melbourne01-2021
MBA -
Monash University
Melbourne, VIC12-2010
Cert IV Frontline Management -
COMPLETAR
01-2000
Successful People & Negotiation Skills -
A COMPLETAR
01-2000
Leader Auditor- Quality Management Systems -
A COMPLETAR
01-2000
Metallurgical Engineer -
Universidad De La Plata
Argentina12-1996
Skills
- Analysing & meeting client needs
- Strong management and coordination skills
- Leadership, Mentoring & Coaching
- Leading large, complex cross-functional sales initiatives
- Constantly deliver a positive and memorable customer experience every time
- Excellent relationship building, networking and interpersonal skills
- Experience designing and implementing strategic sales and business plans
- Expert problem-solver with excellent conflict resolution and decision-making skills
- Ambitious with a strong work ethic with a drive to succeed
- Enthusiastic & High Energy
- Team Leadership
Languages
Spanish
Native/ Bilingual
Timeline
Sales Manager
GCE Group - ESAB
10.2023 - Current
Sales Engineer - Rental
Atlas Copco
11.2022 - 10.2023
Logistics Coordinator
Ventura
03.2019 - 05.2022
Business Development Manager - Vic & TAS Helium
Supagas
03.2018 - 11.2019
Area Manager
Air Liquide
12.2014 - 03.2018
Specialty Sales Manager Vic & TAS
BOC Limited
01.2014 - 12.2014
Regional Sales Manager
BOC Limited
02.2013 - 01.2014
District Manager
BOC Limited
08.2009 - 02.2013
Sales Engineer
BOC Limited
10.2007 - 08.2009
Sales Engineer
Air Liquide
02.2006 - 10.2007
Sales Manager
Air Liquide
01.1999 - 06.2005
Double Diploma of Business Procurement + Diploma of Logistics -
College For Adult Learning
MBA -
Monash University
Cert IV Frontline Management -
COMPLETAR
Successful People & Negotiation Skills -
A COMPLETAR
Leader Auditor- Quality Management Systems -
A COMPLETAR
Metallurgical Engineer -
Universidad De La Plata
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