Fi Abraham
Lower Mitcham,SA
Summary
Talented professional and curious thinker with proven track record of managing and coordinating projects, programs and initiatives. Enthusiastic, motivated team player with excellent interpersonal skills, holding diverse credentials in both public and private industry sectors. Detail-oriented, organised and dependable collaborator familiar with documentation, reporting and compliance guidelines. Strengths in building and maintaining relationships with a wide range of stakeholders in dynamic, fast-paced settings. Currently studying horticulture with a strong interest in science and protecting the environment.
Overview
34
34
years of professional experience
Work History
Program Director
The Hospital Research Foundation Group
08.2020 - 02.2024
- Develop and implement short and long-term strategies to grow quality accessible palliative care statewide
- Create innovative and compelling content to educate and raise awareness of THRF Group’s statewide palliative care funding of services, education and research
- Identify and coordinate media opportunities ensuring maximum reach and impact, securing print and TV reach of over 11,000 viewers
- Build and nurture strategic relationships with key stakeholders including statewide SA Health local and primary health networks, ambassadors, peak advocacy bodies, community and corporate partners
- Monitor statewide budget, approve expenditure and provide monthly THRF Group board reports
- Identify fundraising, sponsorship, business development leads and opportunities to optimise impact, raising over $70k from Nepal Trek 2023
- Coordinate and deliver internal and external education workshops to grow brand awareness and trust
- Work alongside Executive Leadership to ensure organisational strategic plans and outcomes achieved.
Copywriter
Tweak and Co
07.2015 - 07.2020
- Develop strategic and digestible content for brochures, newsletters, fundraising appeals, websites, eDM campaigns, presentations and reports
- Research, edit and proof all final copy for accuracy ensuring branding consistency
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms, increasing revenue by 20%.
Lecturer, Tourism and Event Management
TafeSA
01.2008 - 09.2018
- Deliver certificate/diploma level education through classroom, online and distance pathways within metro/regional SA
- Develop, review and edit course materials, including student learning guides, assessments and presentations for Dubai Tourism College project 2016-2018
- Develop semester outlines, lesson plans and learning materials to comply with curriculum objectives and improve teaching strategies
- Coordinate industry workshops and events throughout regional SA.
Visuals Coordinator
South Australian Tourism Commission
07.2002 - 07.2005
- Reconnoitre, coordinate and assist production of film and photographic shoots
- Project manage implementation of online media images gallery including sourcing, selecting, cataloguing and storing SA stock images and footage
- Advise copyright protocol, policies and standards to all external stakeholders.
Business Development Coordinator
South Australian Tourism Commission
03.2000 - 06.2002
- Develop, promote and facilitate tourism workshops throughout regional SA for local tourism operators
- Liaise with tourism operators to better understand business needs and implement business plans
- Plan and project manage conference activities for Australian Tourism Export Council (ATEC) Symposium and Tour Down Under events.
Lecturer, Tourism and Event Management
TafeSA
02.1996 - 12.1998
Travel and Accommodation Consultant
Qantas/Australian F1 Grand Prix Office
01.1990 - 01.1995
Education
Executive Leadership & Management Essentials Program -
University of SA
2022
Certificate IV Workplace Training & Assessment -
TafeSA
2001
Diploma Travel & Tourism -
TafeSA
1989
SA Matriculation Certificate -
Westminster School
1987
Skills
- Project management and coordination
- Strategic planning and operations
- Research and data collection experience
- Policy implementation
- Budgeting and financial management
- Continuous improvement
- Event planning and management
- Analytical, critical thinker and problem solver
- Meticulous attention to detail
- Strong stakeholder and community engagement
- Excellent written and verbal communication skills
- Cultural sensitivity
Community
- 2020-current, Emergency Relief Volunteer, St Andrew’s
- 2018-2020, iTrack Online Mentor, The Smith Family
- 2010-2018, Member Protection Committee, Somerton Surf Lifesaving Club
- 2005-2008, Volunteer, Australian Red Cross
References
- Steve Morris, Chief Executive Officer, Pharmaceutical Society of Australia - 0451 156 338
- Emma Schwartz, Director Strategic Communications, Department of Child Protection - 0423 492 914
- Anne-Marie Miles, Lecturer, Hospitality, Event Management & Tourism Management, TafeSA - 0438 704 398
Timeline
Program Director
The Hospital Research Foundation Group
08.2020 - 02.2024
Copywriter
Tweak and Co
07.2015 - 07.2020
Lecturer, Tourism and Event Management
TafeSA
01.2008 - 09.2018
Visuals Coordinator
South Australian Tourism Commission
07.2002 - 07.2005
Business Development Coordinator
South Australian Tourism Commission
03.2000 - 06.2002
Lecturer, Tourism and Event Management
TafeSA
02.1996 - 12.1998
Travel and Accommodation Consultant
Qantas/Australian F1 Grand Prix Office
01.1990 - 01.1995
Executive Leadership & Management Essentials Program -
University of SA
Certificate IV Workplace Training & Assessment -
TafeSA
Diploma Travel & Tourism -
TafeSA
SA Matriculation Certificate -
Westminster School
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