FILIZ OZMEN

Managed the marketing team including CRM executives and graphic designers.

Revamped online and print materials in collaboration with photographers and printers.

Developed annual marketing plan.

Organised global business meetings & tours for corporate dealers.

Implemented campaign ideas in order to gain new customers, maintain customer loyalty and improve service quality for the dealer channel.

Managed consistent design theme and content of organization's digital presence.

Developed marketing plan, budget plan, media strategy, ATL & BTL communications strategy.

Managed corporate branding, communication strategies, marketing activities in terms of planning, delivery and execution.

Coordinated PR strategies and campaigns by planning off-line, on-line marketing advertisement needs in line with PR strategies.

Reported to the board of directors including; industry research, campaign results and evaluation of promotional activities.

Managed national and international media relations, organised press meetings as well as product launches and interviews involving company managers.

Organised printed and digital materials for marketing and internal communications programs for departments.

Managed sponsorships on global, regional and local grounds.

Freelancer - Textile Industry Project:

Managed corporate branding in digital platforms.

Created written content for company's official website.

Organised professional photo shoots for seasonal velvet collections.

Integrated promotional materials to company website in multiple languages. (Turkish & English versions)

Processes:

Media and Public Relations / Companies

Media and Public Relations / Projects

Corporate Identity Processes / Companies

Convention Processes (Medical Sciences)

Marketing Communications Processes

Graphic Design (Creative) Processes

External Communications:

Organised press meetings with media and public relations professionals.

Increased brand awareness through creation of innovative print and digital productions for major publications.

Strategic Media Planning:

Advertising space in newspapers and magazines. Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.

· Served as main point of contact for VIP guests and kept hotel departments briefed on individual requirements.

· Managed and improved customer service functions for reception and lounge areas.

· Assisted General Manager and Public Relations Manager of Elite World Istanbul Taksim Hotel in regards to guest satisfaction processes as well as promotional / marketing activities.

· Directed staff to handle needs for individual guests to resolve issues and generate positive customer experiences.