Hi, I’m
Fiona Beazley
Leichhardt,NSW
Summary
Customer Recognition and Satisfaction: Built strong customer relationships leading to high levels of customer satisfaction and loyalty.
Store Setup: Successfully established and operationalized an alcohol retail store from inception to full functionality.
Event Management:Orchestrated nationwide events to promote a new whisky brand, showcasing a diverse range of whiskies to audiences.
Barrel Selection Expertise:Curated and presented a selection of barrels at events, featuring young, aged, and specialty whiskies to engage and educate customers.
Social Media Engagement:Launched and managed a social media platform to connect with a global audience, fostering relationships within the whisky community.
Inventory Management System Implementation: Implemented a comprehensive back-of-house system using Vinsight, ensuring traceability and transparency for all stock and barrels.
Business Partnership:Secured a placement of a distillery's gins and liqueurs in a major venue group, expanding their market reach and visibility.
Overview
19
years of professional experience
1
RSA Competency 2029
1
WSET level 2 Wine
1
WSET level 2 Spirits
Work History
Otter Craft Distilling
Sales Representative
02.2024 - 04.2024
Job overview
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
Coburns Distillery
Event Coordinator and Brand Ambassador
08.2022 - 12.2023
Job overview
- Coordinated schedules and timelines for events.
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
- Managed event logistics and operations.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Developed creative marketing materials that generated interest and boosted event attendance.
- Enhanced attendee experience by meticulously planning and executing event logistics
- Distillery Quality Assurance and Barrel Selection
- Leveraged expertise in quality assurance to ensure product excellence.
- Conducted meticulous barrel selections to uphold distillery standards.
Commodore Hotel
Store Manager
04.2021 - 12.2022
Job overview
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Supervised customers at the counter, answering questions regarding products.
Liquor On King
Bottle Shop Manager
12.2021 - 08.2022
Job overview
- Boosted sales through the implementation of promotional events, engaging product displays, and strategic merchandise placement.
- Established clear expectations for staff performance through well-defined job descriptions, performance metrics, and ongoing feedback.
- Maintained a clean and safe environment for customers and employees by enforcing strict adherence to company policies and procedures.
- Resolved customer complaints promptly and professionally, leading to increased customer loyalty and repeat business.
- Oversaw cash handling procedures for accuracy, reducing discrepancies in daily reconciliations substantially over time.
- Monitored sales trends to effectively adjust merchandise orders as needed based on seasonal fluctuations or market changes.
- Developed relationships with suppliers to negotiate favorable pricing, secure exclusive products, and maintain consistent stock levels.
- Ensured compliance with local and state liquor regulations, resulting in a strong track record of passing inspections with no violations.
- Educated customers on different promotions, spirits and wines to facilitate buying decisions.
- Denied alcoholic sales to intoxicated customers and contacted management immediately when issues escalated.
- Trained and guided team members to maintain high productivity and performance metrics.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Interacted well with customers to build connections and nurture relationships.
- Assisted in recruiting, hiring and training of team members.
Education
Wine And Spirits Education Trust Archie RoseRosebery, NSW
Graduate Certificate from Spirits
09.2023
Baulkham Hills TafeBaulkham Hills, NSW
Certificate III from Events Management
11.2012
Wine And Spirits Education Trust North Sydney Tafe
Graduate Certificate from Level 2 Wine
05.2009
Skills
- Customer Service
- Customer Relations
- Customer Relationship Building
- Interpersonal communication skills
- Relationship Building
- Product and service knowledge
- Sales Presentations
- Product and Service Sales
- Customer Retention
- Upselling and Cross Selling
- Relationship selling
- Account Management
- Personnel Training
- Type industry knowledge
- Adaptable and Flexible
- Strong Communication and Interpersonal Skills
Certification
RSA package license, Licensee
Cert 3 Event Management and Tourism
W.S.E.T lvl 2 Wine distinction
W.S.E.T lvl 2 Spirits distinction
Timeline
Sales Representative
Otter Craft Distilling
02.2024 - 04.2024
Event Coordinator and Brand Ambassador
Coburns Distillery
08.2022 - 12.2023
Bottle Shop Manager
Liquor On King
12.2021 - 08.2022
Store Manager
Commodore Hotel
04.2021 - 12.2022
Wine And Spirits Education Trust Archie Rose
Graduate Certificate from Spirits
Baulkham Hills Tafe
Certificate III from Events Management
Wine And Spirits Education Trust
Graduate Certificate from Level 2 Wine
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