Fiona Han
Sydney
Summary
Offering passion for communication and readiness to learn and grow in dynamic PR environment. Brings understanding of media relations and digital communication strategies, along with skills in content creation and social media management. Ready to use and develop writing and interpersonal skills in intern role.
Overview
3
3
years of professional experience
Work History
Public Relations Intern
BURSON-MARSTELLER, WPP Group
China
05.2024 - 08.2024
- Participated actively in brainstorms sessions that led to the conceptual design of PR gift boxes and the planning of brand activities for a high-end skincare brand.
- Produced monthly and weekly reports highlighting PR campaign results, informing client communications and future strategy adjustments.
- Provided timely responses to media inquiries, maintaining and updating media contact lists and databases for ease of access.
- Enhanced brand visibility by creating and distributing press releases, media advisories, and social media content.
- Involved in company bidding activities, responsible for providing event ideas, planning cross-industry collaborations, and executing brand enhancement campaigns.
Advertising Intern
Movista
China
11.2023 - 02.2024
- Managed social media user communities, serving over 1000 members.
- Planned and executed the client's 2024 annual marketing strategy, overseeing project advancement and implementation.
- Managed the 2024 New Year marketing campaign, including contracts, landing pages, promotional content, and poster design for seamless ad deployment.
Journalist
21st Century Business Herald
China
12.2021 - 12.2022
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Spearheaded successful podcast series, which delved into local issues, attracting more than 2000 listeners.
- Utilized SPSS to produce professional pieces.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
Education
Master of Arts - Public Relations And Advertising
University of New South Wales
Sydney, NSW06-2026
Bachelor of Arts - Digital Communications And Media
South China Normal University
China06-2024
Skills
- Communications strategies
- PR strategy development
- Press release writing
- Social media posts
- Copywriting
- Podcast production
- Event coordination
- Media communications
Languages
English
Limited Working
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Public Relations Intern
BURSON-MARSTELLER, WPP Group
05.2024 - 08.2024
Advertising Intern
Movista
11.2023 - 02.2024
Journalist
21st Century Business Herald
12.2021 - 12.2022
Master of Arts - Public Relations And Advertising
University of New South Wales
Bachelor of Arts - Digital Communications And Media
South China Normal University