Fiona Parmley-Potter
Melbourne,Australia
Summary
A passionate Growth and Client Relationship Manager with skills in the rapid scaling and growth of teams in launching new ventures. I can identify growth opportunities by applying analytical thinking, creative problem solving, and using my collaboration and networking skills to execute strategies internally and externally. Friendly, outgoing, and committed to providing top-notch services to clients, the surrounding networks, and other team members.
Overview
10
10
years of professional experience
Work History
Corporates Events Manager - Australia
Easy Weddings/Venue Crew
Melbourne, VIC
03.2023 - Current
- Optimised sales process for the corporate event segment, implementing new pipelines and automation in the CRM
- Cultivated key client relationships to drive a 52% growth in year-on-year revenue.
- Managed venue and supplier relationships to ensure quality services, and timely deliveries.
- Created and launched new retention and marketing strategies for existing clientele.
- Assisted in the training of team members on sales procedures and customer service best practices.
- Implemented feedback systems to enhance future event planning processes.
- Maintained relationships with existing venue partners while cultivating new ones.
- Attended and participated in industry events.
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
Sabbatical
Career Break
Melbourne, VIC
07.2022 - 03.2023
Partner Experience and Relationship Manager
Carer Solutions
Melbourne, Australia
01.2021 - 07.2022
- Regularly communicated with all top partners and was the key point of contact for all partners and the escalation point for all difficult cases
- Owned the CRM system for all NDIS Partners using our service and implemented the transition project and processes from Netsuite to Salesforce
- Developed and upskilled team members across the business whilst managing and recruiting a team of 4
- Collaborated with all teams to ensure strategies aligned with the overall Partner Experience goals
- Developed knowledge base for internal and external use to ensure correct employment practices were applied
- Created and continuously updated the team on correct business practices, training for WorkCover practices and Employment Awards
- Carer Solutions is an Australian female founder led business focusing on facilitating the administrative processes involved in the employer relationship between the NDIS Participants and their Support Worker/s including - payment of wages, superannuation, work cover, relevant insurances.
Relationship Manager
Carer Solutions
Melbourne, Australia
07.2020 - 01.2021
- Key point of contact for partners, marketing opportunities and new business
- Created new business processes for the Customer Lifecycle to create regular touchpoints and expand the value of our service
- Monitored customer retention and usage through COVID to find opportunity areas for new business
- Managed multiple projects to improve systems, increase knowledge and implement FairWork and Employment award changes
- Built and launched networking marketing strategies in exhibitions, small community days and travelling road shows
Deliveroo for Business Manager Australia
Deliveroo
Melbourne, Australia
01.2019 - 04.2020
- Owned the full strategy for DFB Australia. Including building strong client relationships across large enterprises (including LinkedIn, Bain & Co, McKinsey) and being accountable for the P&L of our department (from managing $100k marketing budget/costs and portfolio costs to bad debt provisions)
- Owned the full process of recruiting, onboarding and managing a team of 6 people in Melbourne consisting of Account Managers, Business Development Managers, Sales Development Representatives and Operations Executive
- Developed and upskilled the team to manage national portfolios and create and develop lead pipelines
- Ensuring best practices of CRM Tools and monitoring performance of teams through Salesforce and Netsuite
- Collaboration with other departments (Customer Service, Operations, Marketing, Commercial Teams) to create, strengthen and coordinate processes and initiatives
- Liasing with other country business unit heads to improve global collaboration and communication
- Maintained 46% year on year revenue growth whilst driving and leading marketing campaigns for new and existing clients.
- Deliveroo is a global company operation in 12 countries and over 200 cities and is one of the fastest growing tech companies.
Regional Corporate Manager
Deliveroo
Melbourne, Australia
02.2016 - 01.2019
- Launched Deliveroo for Business in Australia, achieving new business growth of 3 new accounts per week. Key focus on developing & maintaining relationships and expanding portfolios in Victoria, West Australia and South Australia
- Collaboration with Corporate Manager for New South Wales to align and implement strategy for national campaigns and clients
- Develop and recruit a team to include a Business Development Manager and Account Manager to manage the rapidly growing portfolios.
Restaurant Account Manager
Deliveroo
Melbourne, Australia
11.2015 - 06.2016
- Launching new cities and zones with Deliveroo in Australia, ensuring concise onboarding and training
- Managing customer service channels to ensure issues are resolved promptly for restaurant portfolio
- Drive and lead new marketing channels to promote new orders and customers
Education
Bachelor of Arts (BA) with Honours - Accounting and Finance
University of Newcastle-upon-Tyne
Newcastle upon Tyne05.2013
Skills
- Event coordination
- Vendor management
- Client liaison
- Event logistics
- Staff training
- Customer relationship management
- Project management
- Team leadership
- Networking skills
- Effective communication
- Records management
Accomplishments
- Promoted from Regional to National Relationship Management within 6 months
- Managed, expanded and trained new roles into the business whilst managing a team of 2 and recruited to 4
- Delivered continuous new business through relaunching networking & marketing strategies via expos, morning teas and smaller community events
- Developed the full CRM processes for partners and completed the implementation and transition from Netsuite to Salesforce
References
References available upon request
Volunteer Experience
- Social Audit Accountant, Newcastle upon Tyne, 10/01/12, 05/31/13, I worked with this organisation to help them to implement new strategic objectives and goals by comparing the progress made by the service users against previous objectives. My main aim was to compile the collected data into understandable factual information and collate a Social Audit Report for the CEO of the organisation.
- Gamesmaker, London 2012 Olympics, London, London, United Kingdom, 08/01/12, 09/30/12, Adapted communication skills to the spectators needs and considered accessibility needs when answering queries, Worked closely with team members to ensure an enjoyable experience and for quick resolutions for any issues, Enhanced the opportunity of volunteering with extra shifts & developed my ability to stay upbeat through long days, Generated a positive atmosphere for spectators in ticket queues and ensured their first experience at arrival was positive, Achieved a City and Guilds Level 2 Award in Principles of Customer Service in Hospitality, Travel and Tourism.
Websites
Timeline
Corporates Events Manager - Australia
Easy Weddings/Venue Crew
03.2023 - Current
Sabbatical
Career Break
07.2022 - 03.2023
Partner Experience and Relationship Manager
Carer Solutions
01.2021 - 07.2022
Relationship Manager
Carer Solutions
07.2020 - 01.2021
Deliveroo for Business Manager Australia
Deliveroo
01.2019 - 04.2020
Regional Corporate Manager
Deliveroo
02.2016 - 01.2019
Restaurant Account Manager
Deliveroo
11.2015 - 06.2016
Bachelor of Arts (BA) with Honours - Accounting and Finance
University of Newcastle-upon-Tyne