FLEUR FORMAN

• Specialised in creating compelling and search engine optimised content for global e-commerce fashion and beauty platform and its subsidiaries at Farfetch.com.

Responsibilities

• Create engaging, brand aligned and SEO-friendly written content, including but not limited to product descriptions, UX copy, push notifications.
• Conducting thorough keyword research to optimise content for SEO, identify relevant and high-traffic keywords, that align with contents focus and target audience.
• Implement on-page and SEO techniques such as meta-titles, meta descriptions, image alt text and meta text to enhance contents relevance and discoverability on search engines.
• Formatted content to adhere to industry-specific style guides.
• Edited and proofread content to confirm proper grammar, quality and consistency with FarFetch style.
• Completed thorough research into assigned topics.

• Crafting persuasive and compelling written content that showcases and promotes latest luxury fashion and beauty products, on FarFetch.com and partnering subsidiaries such as Reebok.

Responsibilities

• Producing high-quality, compelling and valuable written content that resonates with the target audience and aligns with brand messaging.
• Conducting audience and market research to identify industry trends, audience needs and preferences, to inform content creation, align with marketing strategy and establish strong connection with potential and existing customers.
• Repurposed and optimised existing content for use in different mediums.
• Managed competing deadlines with efficiency.
• Thoroughly reviewing and editing content before publication to maintain professionalism, credibility, guidelines and overall consumer experience.

• A versatile role at Infragrass, a Forest Holdings subsidiary, amongst a small marketing team that encompassed wearing many hats across the online marketing realm of environmental infrastructure solutions.

Responsibilities

• Assisted in the creation and execution of comprehensive marketing strategy, particularly in relation to enhancing the brands overall image and the launch of new products.
• Measured and report performance of all digital marketing campaigns, assessed against KPI's.
• Developed SEO optimised copywriting for Infragrass website and copywriting for other marketing materials such as spec sheets, email campaigns and advertisements.
• Designing, directing and producing captivating multimedia content including infographics, product photography and videography.
• Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Analysed competitor pages to locate backlink and keyword opportunities, plus identify areas for improvement in campaigns and gaps in the market.
• Employed google analytics to analyse web traffic and user behaviour, to optimise future efforts, overall results and utilise to adjust strategy accordingly.

• An online editor for a travel company curating and editing engaging travel content, driving traffic and inspiring travellers to explore new destinations

Responsibilities

• Produce captivating and persuasive copy for advertisements, website content, blog posts and social media.
• Sole responsibility for company's email marketing campaigns including developing, writing and tracking regular newsletter distribution.
• Collaborate with marketing team to ensure high quality content production and management of editorial calendar to meet publishing deadlines.
• Devised attention-grabbing headlines and summaries to increase clicks and engagement.

• Online editor for a travel company curating and editing engaging travel content, driving traffic and inspiring travellers to explore new destinations
• Responsibilities
• Create captivating content for various social media platforms, including graphics, infographics, and multimedia elements that align with brand's identity and marketing goals
• Assist in managing company's social media presence by scheduling and posting content, engaging with followers, and analysing social media analytics to identify trends and areas for improvement
• Develop marketing materials such as brochures, posters, banners, and advertisements
• You may also contribute to visuals for blog posts, website updates, and email campaigns, ensuring consistent branding across all channels.