Fleur Needham
EAST MALVERN,VIC
Summary
An experienced interior stylist and marketing professional, combining creativity with critical thinking to deliver exceptional results. Highly skilled in interior styling, event management and delivering strategic marketing campaigns, I utilise my strong communication and project management skills to lead teams and work cohesively with stakeholders and clients.
Overview
20
20
years of professional experience
Work History
Co-Founder & Owner
Home Staging Melbourne
03.2016 - Current
- Client management – maintaining strong relationships with clients to successfully deliver client briefs within budget and with exceptional attention to detail.
- Project management – planning and delivering all client projects including developing staging strategies and designing interior concepts and layouts to highlight home features.
- Inventory management – sourcing and managing furniture and styling accessories.
- Marketing – developing all business marketing and communication strategies to increase awareness of business including website design and SEO.
- Administration – managing all business administration including invoicing, budgeting, correspondence management and general administrative tasks.
- Leadership – recruited, trained and manage a team of 5 design professionals to assist in the delivery of client projects.
- Home Staging Melbourne is a bespoke luxury home staging company, offering a range of styling services to property developers, landlords, real estate agents and private clients.
- Achievements:
- Built the company from a small warehouse business generating $180K per annum, to a solid partnership with an annual turnover of $480K per annum, staging over 130 homes each year.
- Stylist – 2018 HIA Winning Home – Best Renovation Under $800K.
- Stylist – Dulux commercial texture paint range photoshoot, used on POS material and in label branding.
Group Marketing Manager (Maternity Leave)
HFH Auto Group
01.2015 - 12.2015
- Delivering the marketing strategy across 8 dealerships to grow the brand and achieve business objectives.
- Strategy – developed marketing strategies and plans to engage target markets.
- Campaign management – managed and executed all marketing and advertising activities, including managing marketing collateral across all platforms.
- Digital marketing – managed brand websites and social media content for Facebook, Google+ and YouTube, including SEO, SEM, online advertising and retargeting.
- Event management – managed and coordinated new vehicle launch events and associated promotional activity.
- Financial management – delivered marketing budgets for each dealership ensuring marketing campaigns were delivered within set budgets, completed forecasting, analysed variances and scheduled expenditure.
- Stakeholder management – collaborated with advertising agencies, head offices of automotive brands and internal business teams.
- Reports – delivered marketing reports to senior management.
- Training – facilitated sales teams training on marketing and promotional tools to utilise during the sales process.
- Achievements:
- Redesigned all business websites, increasing the group SEO and leads by 400% which contributed to business conversion rates.
- Established a relationship with a new media agency, to develop new look marketing collateral, successfully securing a reduced rate on work.
Group Marketing Manager
Werribee & Western Auto Group
08.2013 - 01.2015
- Managing the marketing and communication strategy for the Group which includes 9 dealerships/automotive brands.
- Strategy – delivered and managed the group marketing strategy and plan, focusing on profitability, product sales and consumer engagement.
- Event management – managed the marketing and advertising of new dealership openings and product launches.
- Campaign management – delivered all marketing and promotional campaigns which included managing artwork development, digital marketing, print media advertising and social media management.
- Digital marketing – managed content across 9 Facebook pages, 10 Google+ accounts, 1 website blog and 12 websites.
- Brand management – managed the global brand guidelines of multiple automotive brands, including attending brand meetings and conferences.
- Financial management – managed marketing budgets and expenses.
- Leadership – recruited, trained and led the marketing and communications team, including workflow management and encouraging professional development opportunities.
- Training – facilitated training for sales management and senior management on the use of internal CRM systems.
- Analysis – research and analysis of market trends, competitor activity and consumer demographics.
Marketing Manager
Bob Jane T-Marts
11.2012 - 05.2013
- Responsible for the planning and delivery of the monthly national marketing and communications program.
- Campaign management – executed and approved localised marketing and advertising campaigns in line with the national marketing program, including direct mail, print media, TVCs, radio campaigns and digital marketing.
- Strategy – collaborated with senior management to develop marketing, promotional and social media strategies to drive business growth.
- Website management – updated content on the website including product and pricing updates.
- Brand management – managed the execution of the brand across all marketing collateral, ensuring adherence to national guidelines.
- Event management – managed all local level events including managing all marketing content and event logistics.
- Analysis – analysed competitor activity and new marketing opportunities to reach new markets and drive consumer engagement.
- Stakeholder management – worked with advertising agencies and media contacts regarding media buying.
- Financial management – managed the marketing budget, reviewed media costs and processed marketing invoices.
- Reports – prepared required marketing and sales reports for senior management.
Campaign Coordinator (Marketing Services)
The Good Guys
09.2010 - 11.2012
- Responsible for the delivery of the marketing campaigns and strategies across a portfolio of 35 store locations.
- Strategy – developed and implemented local marketing and communication plans to drive sales, consumer engagement and return on investment.
- Campaign management – managed and approved the delivery of multi-channeled campaigns across print media, TVCs, digital channels, direct marketing and targeted instore campaigns and promotions.
- Event management – coordinated all marketing and promotional elements of new store openings.
- Brand management – managed the execution of the brand across all marketing collateral, ensuring adherence to national guidelines.
- Graphic design – designed a selection of marketing collateral including flyers, invitations and POS material.
- Community – generated local PR opportunities by implementing local giving programs.
- Financial management – managed store marketing budgets including quarterly forecasts.
- Stakeholder management – worked cohesively with internal and external stakeholders including internal business departments, store managers, agencies and suppliers.
- Reports – produced weekly marketing and sales reports.
Promotional & Marketing Manager
Aspley Hornets AFL Club
01.2009 - 02.2010
Group Marketing Coordinator
Zupps Corporate / AHG Group
08.2006 - 07.2008
Education
Certificate IV in Real Estate Practice (CPP41419)
Kangan Institute
Melbourne, Victoria, VIC2024
Bachelor of Creative Industries - Communication Design
Queensland University of Technology
01.2003
Diploma of Apparel Manufacturing - Fashion & Apparel Design
East Sydney Tech
01.2000
Certificate IV of Apparel Manufacturing - undefined
East Sydney Tech
01.1999
Skills
Business development
Strategic partnerships
Presentation and Public speaking
Customer and Stakeholders relations building
Time and project management
Problem-solving
Verbal and written communication
Decision-making
Team building and management
Media relations
Marketing and advertising tool and analytics
Technical and Computer skills
- Excel
- Word
- Photoshop and Canva
- PLANOLY
- AI tools example: ChatGPT, google Gemini and Claude.
- Google analytics Google business and Meta
- Xero
- Acuity and square space
Timeline
Co-Founder & Owner
Home Staging Melbourne
03.2016 - Current
Group Marketing Manager (Maternity Leave)
HFH Auto Group
01.2015 - 12.2015
Group Marketing Manager
Werribee & Western Auto Group
08.2013 - 01.2015
Marketing Manager
Bob Jane T-Marts
11.2012 - 05.2013
Campaign Coordinator (Marketing Services)
The Good Guys
09.2010 - 11.2012
Promotional & Marketing Manager
Aspley Hornets AFL Club
01.2009 - 02.2010
Group Marketing Coordinator
Zupps Corporate / AHG Group
08.2006 - 07.2008
Bachelor of Creative Industries - Communication Design
Queensland University of Technology
Diploma of Apparel Manufacturing - Fashion & Apparel Design
East Sydney Tech
Certificate IV of Apparel Manufacturing - undefined
East Sydney Tech
Certificate IV in Real Estate Practice (CPP41419)
Kangan Institute