Fotini Tina Elias
Aspendale,VIC
Summary
As a multi-talented Startup Founder, I excel at managing diverse roles to drive business success from inception. With a strong leadership presence in the circular economy, I champion purposeful profits and strive to minimize textile waste across Australia and New Zealand.
Overview
12
12
years of professional experience
Work History
Founder | General Manager
UPPAREL
06.2019 - Current
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
- Collaborated with cross-functional teams to develop innovative solutions.
- Developed multiple revenue channels
- Formulated policies and procedures to streamline operations.
- Developed multiple relationships with not for profits across Australia which resulted in providing fit for wear clothing to over 405 charities and grass root organisations
- Increased our social impact by over 200% in 1 year
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
Founder | Creative Director
MANRAGS
09.2016 - 01.2019
- Pioneered subscription business in Australia
- Distributed to over 70 countries
- Designed and produced Australian first recycled cotton socks
- Developed customer-driven assortments that supported departmental goals and key item focus.
- Established relationships with vendors to secure competitive pricing and discounts.
- Researched and identified new suppliers and vendors.
- Built relationships with customers and community to establish long-term business growth.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
Founder | Managing Director
ZOIE
08.2011 - 11.2015
- Managed daily operations of the organisation, orchestrating forward-thinking strategies to accomplish profit and expansion goals
- Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximise business operational efficiency
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing
- Monitored sales forecasts and projected financial planning for organization to achieve revenue goals
- Supervised day-to-day operations of e-commerce programs.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Bachelor of Arts - Commercial Photography
Royal Melbourne Institute of Tech
11.2007
Skills
- Leader in the circular economy
- Team leadership
- Corporate Social Responsibility
- Environmental Support
- Waste Reduction
- Staff Management
- Design understanding
- Strategic leadership
- Manufacturing Management
- Business Planning
- Critical Thinking
- Environmental Impact Management
pilates, yoga, travelling
Through the combination of Pilates, yoga, and traveling, I nourish my body, mind, and soul. These activities enable me to maintain a healthy work-life balance, find inner peace, and gain a broader understanding of the world around me. They are not just hobbies but integral parts of my lifestyle that contribute to my overall well-being and help me approach business challenges with a refreshed and rejuvenated mindset.
Timeline
Founder | General Manager
UPPAREL
06.2019 - Current
Founder | Creative Director
MANRAGS
09.2016 - 01.2019
Founder | Managing Director
ZOIE
08.2011 - 11.2015
Bachelor of Arts - Commercial Photography
Royal Melbourne Institute of Tech
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