Frances Travers
Melbourne
Summary
CAPABILITY STATEMENT:
A skilled ticketing professional with extensive experience across all facets of ticketing including event build, seat allocation, release backs, implementation, management, staff management, customer service, venue and ticket agency liaison/negotiation and data management with a strong focus on attention to detail.
Highly developed interpersonal and communication skills and able to manage and prioritise many and varied tasks.
Overview
37
37
years of professional experience
Work History
Ticketing and Tourism Manager
Tennis Australia
05.2007 - 08.2018
Frances Travers, Tennis Australia
05.2007 - 08.2018
- Tennis Australia is responsible for the development and running of tennis within Australia including Australian Open, Australian Open Series, Davis Cup and Fed Cup.
Ticketing and Tourism Manager
Frances Travers
01.2008 - 01.2010
- All aspects of ticketing and Membership across Australian Open, Australian Open Series, Davis Cup and Fed Cup
- Number of tickets on an annual basis approximately 900,000
- In conjunction with Marketing Department responsible for ticketing and marketing strategy across all events
- All aspects of licensing and servicing of Tour Operators within Australia, Asia, USA, Europe and UK
- Development of ticketing/membership packages/pricing/event build/seat allocation/release backs/recommendations/CRM initiatives for all events
- Management of staff within department and events
- Liaison with sponsors, corporate hospitality, schools, clubs, all internal departments re ticketing requirements
- Negotiation with match venues/ticketing companies with regard to fees and operational requirements
- Responsible for budgeting/gate reports of Ticketing Department for all events
- Responsible for ticketing anti-scalping strategies Tennis Australia
- Currently responsible for AO Corporate Department
- ACHIEVEMENTS
- Successful ticketing operations Australian Open, Increased license fee/royalties from Tour Operators programme by 400% form 208-2010
- Introduction new revenue from liaison with ticketing company/venue
- Successful negotiation with ticketing companies for ticketing agreements across AO Series events.
- Responsible for sales analysis/budget and gate reports for Australian Open 2008-2010 resulting in largest ever attendance and gate income for Australian Open
- Successful implementation of anti-scalping operations for Australian Open 2008, 2010
- Successful delivery of AOS, Davis Cup and Fed Cup events including event build, seat allocations, pricing recommendations, budget/sales analysis, ticket/venue fee negotiations.
Ticketing Manager
M2007 World Swimming Championships
11.2006 - 04.2007
Ticketing Manager
M2007 Swimming Corporation
11.2006 - 04.2007
- M2007 was responsible for the running of the 2007 World Swimming Championships which incorporated swimming, diving, water polo and open water swimming events
- All aspects of ticketing for events at the M2007 World Swimming Championships
- Liaison with internal and external stakeholders to ensure on time delivery of all contracted and right to purchase tickets
- All aspects of licensing and servicing of tour operator packages
- Management of team of three staff within department
- Management of ticket staffing for event (up to 50 casual staff)
- Negotiation with match venues/ticketing company with regard to operational requirements
- Responsible for sales analysis/ budgeting/gate reports for Championships
- Responsible for implementation of Victorian Government declared event legislation for ticketing across the Championships
- ACHIEVEMENTS
- Successful ticketing operations across three venues - Rod Laver Arena, Melbourne Sports and Aquatic Centre and St Kilda Beach resulting in largest ever attendance at a World Swimming Championships
- Ensured on time delivery of all tickets to all stakeholders
- Complied with Victorian Government declared event legislation across 2007 World Swimming Championships
- Successful delivery of budget and sales reports across Championships in accordance with Victorian Government Departmental regulations.
Ticketing/Accreditation Membership Manager
Australian Rugby Union
03.1997 - 09.2006
Frances Travers, Australian Rugby
03.1997 - 09.2006
- The Australian Rugby Union is responsible for the development and running of all rugby union within Australia.
Ticketing/Memberships/Accreditation Manager
Frances Travers
01.2001 - 01.2006
- All aspects and planning of ticketing/memberships/accreditation for all ARU domestic Test matches and Super 12 – NSWRU
- Number of tickets responsible for on an annual basis approximately 500,000 and members 14,000
- Numbers of Memberships 14,000 on an annual basis
- Development, implementation, servicing and retention of Wallaby 1st Membership/Overseas Membership programmes
- Liaison with New Zealand, United Kingdom and European venues with regard to Australian Rugby Union’s allocation for overseas Test matches and distribution of this allocation to stakeholders
- Number of tickets annually 8,000
- Responsible for the organisation of functions in Australia and overseas for members and inbound/outbound travellers
- All aspects of licensing and servicing of travel agents for all domestic and overseas Tests
- Development of ticketing/membership packages/pricing recommendations/CRM initiatives for marketing of all Tests and NSWRU Super 12 matches
- Management of team of seven staff within department
- Liaison with sponsors, corporate hospitality, schools, clubs, all internal departments re ticketing requirements
- Negotiation with match venues/ticketing companies with regard to fees and operational requirements
- Responsible for budgeting/gate reports of Ticketing/Memberships Department and ARU Test matches
- ACHIEVEMENTS
- Successful ticketing operations all Test matches1997-2006 at all Australian venues including MCG/Telstra Stadium
- Implemented, servicing Membership schemes – ARU/NSWRU
- Implementation and growth of ARU Travel programme – royalties and licensing fees increased by over 50%
- Introduction new revenue schemes including distribution overseas tickets and loyalty programme via CRM system
- Introduction of new Membership revenue schemes including an overseas Membership programme.
Ticketing/Membership Manager
Queensland Rugby Union
12.1991 - 03.1997
- The Queensland Rugby Union is responsible for the development and running of rugby union across Queensland
- Implementing the changeover of the QRU ticketing system from “hard ticketing” to a computerised system
- Development of membership/ticketing and pricing packages for all Super 12 matches
- Design and develop sales of corporate boxes, suites at Ballymore for all matches
- Liaison with sponsors, schools, clubs, juniors, internal departments re ticketing requirements
- Arrangement of pre and post match functions for VIP’s, sponsors for all matches held at Ballymore
- Responsible for box office sales and subsequent reconciliation at Ballymore
- Responsible for ticketing of ARU Test matches held in Brisbane
- Implementation of on-line box office sales at Ballymore including training and supervision of this project
- ACHIEVEMENTS
- Successful transfer of all stakeholders from Ballymore to Suncorp Stadium for 1996 Bledisloe Cup Test matches
- Completion of computerised system and operational procedures for all matches held at Ballymore
- Servicing and retention of over 10,000 members on a yearly basis
- Increased revenue through new ticket packaging/membership initiatives
- Frances Travers
Sports Co-ordinator/Producer
Australian Radio
11.1981 - 12.1991
- Responsible for writing and implementation of operational strategy for delivery of ticketing for M2007 World Swimming Championships resulting in largest attendance ever at World Swimming Championships
- Responsible for writing and delivery of Australian Open 2007 ticketing strategy resulting in largest attendance to date of over 600,000 people
- Implemented overall ticketing programme/systems for Australian Rugby Union 1997-2006 resulting in an efficient ticketing system for all stakeholders for Test matches held in Australia
- Implemented membership programmes for domestic and overseas supporters which increased both supporter loyalty and revenue for the Union
- Responsible for inbound/outbound travel programme Australian Rugby Union which resulted in annual income of over $800,000 in license fees
- Increased revenue from Tour Operators for Australian Open 2007 by 50%
- Increased revenue for Tennis Australia from venue/ticketing company for Australian Open 2007 by implementing new strategies
- Improved operational ticketing for Australian Rugby Union by installing new technology which improved the quality of service to stakeholders and improved productivity and teamwork
- Wrote a manual of ticketing/membership policy and procedures which resulted in standard ticketing/membership procedures being implemented across the company.
Skills
- COMPUTER SKILLS
- Ticketek system
- Ticketmaster system
- Intix Ticketing system
- TryBooking system
- Events-Pro Membership/CRM system
- Stay in Front CRM system
- First Sports CRM system
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Vendor Partnerships
- Special Needs Clients
- Communication Skills
- Operational Improvements
- Operational Planning
- Reports
- Mentoring
Accomplishments
- Ticketek Ticketing system
- Ticketmaster Ticketing system
- Events-Pro Membership system
- Stay-in-Front CRM system
- First Sports CRM system
Affiliations
Member International Ticketing Association
Asian Ticketing Association
Venue Management Association
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Ticketing and Tourism Manager - Frances Travers
01.2008 - 01.2010
Ticketing and Tourism Manager - Tennis Australia
05.2007 - 08.2018
- Frances Travers, Tennis Australia
05.2007 - 08.2018
Ticketing Manager - M2007 World Swimming Championships
11.2006 - 04.2007
Ticketing Manager - M2007 Swimming Corporation
11.2006 - 04.2007
Ticketing/Memberships/Accreditation Manager - Frances Travers
01.2001 - 01.2006
Ticketing/Accreditation Membership Manager - Australian Rugby Union
03.1997 - 09.2006
- Frances Travers, Australian Rugby
03.1997 - 09.2006
Ticketing/Membership Manager - Queensland Rugby Union
12.1991 - 03.1997
Sports Co-ordinator/Producer - Australian Radio
11.1981 - 12.1991
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