Summary
Overview
Work History
Education
Skills
Accomplishments
References
Systems And It Skills
Timeline
Generic
FRANCES TRAVERS

FRANCES TRAVERS

Melbourne,Australia

Summary

Ticketing professional with extensive experience across all facets of ticketing and hospitality, including event builds, seat allocation, release backs, implementation, management, staff management, customer service, venue and ticket agency liaison and negotiation and data management. A strong and proven focus on attention to detail with highly developed interpersonal and communication skills. Able to manage and prioritise many and varied tasks. Able to engage with people to translate strategies and ideas into measurable outcomes. Personable and dedicated customer service representative with extensive experience in industry. Solid team player with upbeat, positive attitude and proven skill in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Articulate, enthusiastic and results-oriented with demonstrated passion for building relationships, cultivating partnerships and growing businesses.

Overview

43
43
years of professional experience

Work History

Ticketing/Membership Manager

Melbourne Boomers
01.2022 - 01.2024
  • Manage ticketing and membership programme for season 2022-2024 across all areas including customer interface, strategy, distribution externally/ internally of all tickets/memberships and conflict resolution required
  • Organise, implement box office, and gate entry to all event day operations
  • Implementation of venue ticketing and membership systems

Ticketing Manager

Melbourne Racing Club
01.2018 - 06.2018
  • Develop strategy across all events for MRC including race days/music festival (Peninsular Picnic – Mornington), Gourmet Cinema (Caulfield) and Splashland (Caulfield)
  • Organise and supervise box office staff and gate entry to all events
  • Implementation of new TicketSauce ticketing system

Ticketing, Tourism and Hospitality Manager

Tennis Australia
Melbourne, Australia
05.2007 - 08.2017
  • Lead a team which Increased revenue for Tennis Australia over 10 years through venue, ticketing, membership by implementing new and enduring strategies
  • Promoted to Head of Ticketing, Membership and Hospitality for the Australian Open tournaments – including annual worldwide Grand Slam tennis events

Ticketing Manager

M2007 Swimming Corporation
Melbourne, Australia
11.2006 - 04.2007
  • All aspects of ticketing including venue management for events at the M2007 World Swimming Championships facilities
  • Liaison with internal and external stakeholders to ensure on time delivery of all contracted and right to purchase tickets

Ticketing, Memberships & Accreditation Manager

Australian Rugby Union
Sydney, Australia
03.1997 - 09.2006
  • All aspects and planning of ticketing/memberships/accreditation for all ARU domestic Test matches and Super 12 – NSWRU (2001-2006)
  • Development, implementation, servicing and retention of Wallaby 1st Membership/Overseas Membership programmes

Accreditation Manager

SOCOG
Sydney, Australia
06.2000 - 10.2000
  • Company Overview: Sydney 2000 Olympic Games
  • Running VIP accreditation in conjunction with the ticketing department at the Sydney Olympic Stadium
  • Prior to commencement of the Sydney Olympic Games in 2000, assisted in completing policy and procedures for Olympic Stadium Venue
  • Sydney 2000 Olympic Games

Ticketing and Membership Manager

Queensland Rugby Union
01.1991 - 01.1997

Sports Co-Ordinator and Producer

Australian Radio Network
01.1981 - 01.1991

Education

Advanced Certificate - Business Administration

The Career Academy
04.2025

Certificate - Medical Reception and Terminology

Medical Administration and Training College
Brisbane, Queensland
04.2024

Role of a Receptionist - reception service skills

The Career Academy
Melbourne
04.2024

Skills

  • Program and project governance
  • Planning
  • Timeline management
  • Deliverable management
  • Risk planning
  • Audit planning
  • Compliance planning
  • Opportunity assessment
  • Recommendations
  • Reliability
  • Tenacity
  • System improvement
  • Process improvement
  • Strategy translation
  • Communication
  • Collaborative leadership
  • Inclusive leadership
  • Stakeholder engagement
  • Attention to detail
  • Ticketek Ticketing System
  • Memberlink/Archtics CRM System
  • Ticketmaster Ticketing System
  • Events-Pro Membership System
  • Stay-in-Front CRM System
  • First Sports CRM System
  • TicketSauce System
  • Vast Gate Entry System
  • Hand Scanners
  • Microsoft Computer Skills

Accomplishments

  • Melbourne Boomers - WNBL, Manage ticketing and membership programme for season 2022-2024 across all areas including customer interface, strategy, distribution externally/ internally of all tickets/memberships and conflict resolution required.
  • Melbourne Racing Club, Develop strategy across all events for MRC including race days/music festival (Peninsular Picnic – Mornington), Gourmet Cinema (Caulfield) and Splashland (Caulfield).
  • Tennis Australia, Lead a team which Increased revenue for Tennis Australia over 10 years through venue, ticketing, membership by implementing new and enduring strategies.
  • World Swimming Championships, Responsible for developing and implementing the operational strategy for delivery of ticketing for M2007 World Swimming Championships facilitating the largest attendance ever at World Swimming Championships.
  • Australian Open 2017, Planned and developed innovative and highly effective ticketing strategy which enabled the largest attendance at Australian Open to date of 728,763 people.
  • Sydney 2000 Olympic Games, Successfully ran the accreditation programme in conjunction with the ticketing department at the Sydney Olympic Stadium.
  • Australian Rugby Union, Lengthy and extensive involvement in all ticketing requirements for the Australian Rugby Union for ten years.

References

Available on Request

Systems And It Skills

  • Ticketek Ticketing System
  • Memberlink/Archtics CRM System
  • Ticketmaster Ticketing System
  • Events-Pro Membership System
  • Stay-in-Front CRM System
  • First Sports CRM System
  • TicketSauce System
  • Vast Gate Entry System
  • Hand Scanners
  • Microsoft Computer Skills

Timeline

Ticketing/Membership Manager

Melbourne Boomers
01.2022 - 01.2024

Ticketing Manager

Melbourne Racing Club
01.2018 - 06.2018

Ticketing, Tourism and Hospitality Manager

Tennis Australia
05.2007 - 08.2017

Ticketing Manager

M2007 Swimming Corporation
11.2006 - 04.2007

Accreditation Manager

SOCOG
06.2000 - 10.2000

Ticketing, Memberships & Accreditation Manager

Australian Rugby Union
03.1997 - 09.2006

Ticketing and Membership Manager

Queensland Rugby Union
01.1991 - 01.1997

Sports Co-Ordinator and Producer

Australian Radio Network
01.1981 - 01.1991

Advanced Certificate - Business Administration

The Career Academy

Certificate - Medical Reception and Terminology

Medical Administration and Training College

Role of a Receptionist - reception service skills

The Career Academy
FRANCES TRAVERS