Francesca Morales
Melbourne,Victoria
Summary
I'm a conscientious and dedicated hard worker who appreciates and enjoys a challenge. It is my aim to utilise my education, skills, and experience within the fashion industry to provide a superior level of service to successfully meet and exceed company expectations.
I'm well-versed in product research, design and development. Hardworking and a focused professional with in-depth understanding of local and international markets, customer intel and business needs.
Overview
14
14
years of professional experience
Work History
Senior Account & Product Manager
DELUXE TECH INTERNATIONAL
02.2020 - Current
- Presenting seasonal trends to clients from overseas buying trips or online sourcing working collaboratively to range on trend commercial product relevant to each business
- Build and maintain relationships and rapport with each client understanding needs and requirements
- Proactively manage customers satisfaction and delivery by anticipating potential problems, and offering solutions
- Monitoring sales reports offering replenishment and opportunities for new sales
- Frequent retail store visits to keep up to date with current market
- Working alongside director on sales strategies specific to each client
- Demonstrate comprehensive knowledge and awareness of competitors and external trends nationally and globally, identifying missed opportunities and key trends that are commercial to potentialise sales and profit
- Launched successful products by conducting thorough market research and identifying customer needs.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Oversee sample organisation and coordination, along with showroom presentation
- Daily coordination of China team for fit and spec approvals, status of orders and production
- Working with our China team to ensure on time and accurate prototype sampling throughout seasonal milestones that meet target costs, delivering confirmation samples that are suitable for production according to critical paths
- Work with China team on pricing strategies ensuring the product supports overall margin expectations specific to each customer
- Prove clear communication and direction between China staff and client ensuring all details are addressed.
- Collaborated with cross-functional teams to ensure timely delivery of high-quality products according to customer requirements.
- Managed multiple projects concurrently, ensuring timely completion and meeting budget constraints.
- Developed strong relationships with key stakeholders, resulting in better collaboration and alignment on project objectives.
- Championed sustainability initiatives within the organization, reducing environmental impact through waste reduction and energy-efficient practices.
- Resolved issues quickly to maintain productivity goals.
Women's Sales, Production and Account Management
SHOES ONLINE ENTERPRISES
08.2016 - 02.2020
- Management of private label accounts
- Management wholesale accounts & 100 independents
- Meeting with buyers and presenting new seasonal ranges & new development
- (Includes domestic and international travel)
- Management of two team members to help support with administration tasks
- Monitoring sales reports for each account ensuring replenishment and opportunities for new sales are offered quickly
- Building relationships and rapport with accounts by understanding needs and requirements and offering styles based on strong sales performances and key trends
- Implementing sales strategies to meet weekly targets.
- Strengthened client relationships by providing exceptional account management and timely issue resolution.
- Oversaw quality control efforts, maintaining strict adherence to industry standards and regulatory requirements while achieving high levels of customer satisfaction.
- Mentored junior staff members on best practices in production management, cultivating a skilled workforce capable of tackling complex challenges headon.
Operations assistant
TOPSHOP \ TOPMAN
03.2016 - 08.2016
Replenishment \ Back of house assistant
TOPSHOP \ TOPMAN
03.2013 - 03.2016
2IC
WITTNER SHOES
06.2010 - 03.2013
Education
Bachelor - Fashion Business
Fashion Masters
Melbourne, VIC11.2015
Skills
- Strategic Thinking
- Product Strategy
- Data-driven decision-making
- Product Lifecycle Management
- Stakeholder Relations
- Timeline Management
- Strategic Planning
- Product Development
- Business Development
- Footwear Construction Principles
- Footwear design
- Adobe Creative Suite
- Trend Forecasting Proficiency
Attributes
- The ability to wear many hats and multitask various tasks at the same time
- A "can do" attitude bringing positive energy to the office daily
- Creative problem solving skills
- Clear verbal and written communication with an appropriate blend of professionalism and friendliness
- Comprehensive and commercial understanding of local and overseas fashion markets
- Knowledge of footwear manufacturing processes
- Knowledge of footwear last, construction and upper materials
- Team player
- Open to change and take initiative with new ideas that can improve business functionality and processes
Timeline
Senior Account & Product Manager
DELUXE TECH INTERNATIONAL
02.2020 - Current
Women's Sales, Production and Account Management
SHOES ONLINE ENTERPRISES
08.2016 - 02.2020
Operations assistant
TOPSHOP \ TOPMAN
03.2016 - 08.2016
Replenishment \ Back of house assistant
TOPSHOP \ TOPMAN
03.2013 - 03.2016
2IC
WITTNER SHOES
06.2010 - 03.2013
Bachelor - Fashion Business
Fashion Masters
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