Francisco Porragas

Responsibilities:

• Lead the Marketing department at Crinitis Group
• Design and execute Marketing plans for venues and brands
• Oversee digital marketing, sponsorships, PR, events, and entertainment
• Develop strategies for long-term sustainable success
• Increase commercial return with successful virtual brands across all delivery platforms
• Collaborate with other departments to achieve business goals
• Manage relationships with external partners and vendors
• Monitor industry trends and adapt strategies accordingly
• Lead a team of marketing professionals

Achievements:

• Implemented a brand relaunch campaign, increasing brand recognition and improving customer sentiment
• Enhanced the VIP loyalty program, significantly increasing repeat customers and revenue
• Developed and executed activations and events to boost brand awareness and customer engagement, increasing foot traffic and sales
• Supervised the development and launch of a new website and mobile app, improving user experience and increasing online orders
• Created successful email marketing campaigns, increasing customer engagement and revenue
• Collaborated with cross-functional teams to develop and launch new menu items and promotions, increasing sales and customer satisfaction
• Negotiated partnerships and sponsorships with major brands and events, increasing brand exposure and revenue
• Used data and analytics to make informed marketing decisions and optimize campaigns, improving ROI and efficiency
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Increased market awareness and penetration through development of creative collateral.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.

• Managed Zeus Street Greek brand across 21 stores in Australia
• Handled Zeus Street Greek expansion development plans
• Developed and executed a national marketing strategy
• Acted as a Franchisee Success Partner
• Supervised Visual Merchandising (VM) & customer experience
• Managed relationships with food delivery platforms
• Managed Website & Social Media
• Oversaw Zeus Street Greek App
• Analyzed Data/Trends for Zeus Group
• Conducted New Product Development (NPD) Data Analysis
• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
• Approached strangers and interacted in natural conversation with goal of developing brand loyalty.

• Promoted Criniti’s brand through the development of long-term strategic brand plans
• Created strong brand engagement across all venues and customer touchpoints
• Managed digital content across all platforms including social media, EDMs, Google Suite, and website
• Collaborated with food delivery platforms – UberEATS, Menu Log, Door dash, Deliveroo, and Order Up, to drive sales and execute tactic plans
• Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.

• Managed marketing plans for multiple brands and locations, including virtual brands for Deliveroo and UberEATS
• Collaborated with general managers to develop local area marketing plans for all venues
• Led a team of marketing coordinators, social media manager & designers
• Expanded the brand with three openings per month across Australia and New Zealand
• Managed a $5 Million budget, ensuring ROI
• Negotiated media buying with major partners (OOH)
• Followed post-opening with media partners, updating print & digital assets
• Regularly met with Head of PR to increase campaign reach
• Developed creative briefs for external agencies and suppliers
• Managed EDM program for all brands
• Presented results and brand plans quarterly to stakeholders
• Developed loyalty programs for all brands
• Collaborated with The Fork, Deliveroo, and UberEATS across all brands to increase brand awareness and basket size
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Created and managed budgets to maximize brand reach and engagement.

• Managed national brand campaigns, Local Area Marketing (LAM) plans, and loyalty programs
• Worked with Deliveroo and UberEATS to drive revenue
• Managed external creative and media agency relationships
• Implemented the Dashing portal
• Acted as custodian of zsg.com.au
• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
• Approached strangers and interacted in natural conversation with goal of developing brand loyalty.

• Worked with founders to acquire potential franchisees and explore brand competitive advantages
• Implemented digital strategy to grow Facebook & Instagram community
• Developed monthly EDM calendar and managed ads for Facebook and Instagram
• Launched ‘Food this way’ videos as part of digital strategy
• Developed Zeus App Gen 1 with IT department and developers

• Managed the opening of first 5 Zeus Street Greek stores and visual/creative management of a new concept of Greek food in Australia
• Used Adobe Cloud to implement design in marketing assets and managed printing materials across the group
• Planned and executed internal and external marketing events.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Created engaging brochures and flyers to use for promotional materials and distribution.
• Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Developed and executed marketing plans for trade shows and other events to increase brand awareness.