Francisco Mateo Luis Ocampo
Summary
I am a driven, results-oriented individual with communication, interpersonal, and client management skills. I have experience leading and working with a team, interacting with diverse individuals, and generating successful outcomes in a high-
pressure environment.
Overview
2
2
years of professional experience
Work History
Marketing Intern
Sportsyear
02.2025 - 07.2025
- Led social media marketing initiatives, including campaign planning and content creation for Instagram, aligning brand identity with platform-specific engagement strategies.
- Designed and coordinated client-facing graphics, balancing creative expression with brand guidelines and client needs.
- Conducted market research and created onboarding surveys to identify client interests and tailor marketing materials accordingly.
- Supported client engagement through in-person and virtual health checks, creative requests, and monitoring partner activity using Trello, databases, and internal playbooks.
Public Relations Intern
Sound Scouts Australia
07.2024 - 11.2024
- Conducted in-depth market research to identify target demographics, industry trends, and competitive positioning.
- Developed and executed a Back-to-School campaign aimed at increasing product awareness among parents, utilizing strategic messaging and multi-channel marketing approaches.
- Created a comprehensive strategy report outlining campaign performance, key insights, and recommendations for future PR initiatives.
Public Relations & Communications Intern
Bank of the Philippine Islands
02.2024 - 02.2024
- Develop and execute PR campaigns to promote company products and services, enhancing brand visibility and engagement.
- Create comprehensive communication plans for 2024, outlining strategic campaigns, projects, and outreach initiatives.
- Monitor media coverage, compile press clippings, and analyze media trends to assess public perception and optimize messaging.
- Support the planning and execution of events, including press conferences, product launches, and community outreach programs, ensuring successful stakeholder engagement.
Advertising Intern
HAKUHODO
11.2023 - 11.2023
- Contribute innovative ideas in brainstorming sessions to enhance campaign effectiveness and audience engagement.
- Conduct market research to identify emerging trends, target demographics, and opportunities for strategic outreach.
- Collaborate with the creative team to develop compelling content across print, digital, and social media platforms.
- Analyze campaign performance metrics, generate insightful reports, and provide data-driven recommendations to optimize advertising strategies.
Retail Associate
JULY
07.2023 - 11.2023
- Upsell and cross-sell products to maximize sales opportunities.
- Maintain a strong knowledge of products and promotions to enhance the customer shopping experience.
- Communicate effectively with colleagues and management regarding customer feedback, inventory issues, and other relevant matters.
- Stay informed about product knowledge, industry trends, and changes in company policies.
- Implement and maintain visual merchandising standards set by the store.
Team Leader for Outgoing Global Volunteer
AIESEC
02.2023 - 07.2023
- Sell and pitch the exchange program to Macquarie students
- Ideate stalling and pitching strategies to promote the exchange program
- Execute cold calls for the exchange program to clients
- Consult and assist Macquarie University students who are interested in the exchange through consultation chats
- Build relationships and form partnerships with international AIESEC branches across 12 countries
Education
Communications
Macquarie University
Balaclava Rd, Macquarie Park NSW 2113, Australia07-2025
Skills
- Social media marketing
- Content creation
- Event planning
- Sales
- Customer Service
- Product Knowledge
Languages
English
Native or Bilingual
Timeline
Marketing Intern
Sportsyear
02.2025 - 07.2025
Public Relations Intern
Sound Scouts Australia
07.2024 - 11.2024
Public Relations & Communications Intern
Bank of the Philippine Islands
02.2024 - 02.2024
Advertising Intern
HAKUHODO
11.2023 - 11.2023
Retail Associate
JULY
07.2023 - 11.2023
Team Leader for Outgoing Global Volunteer
AIESEC
02.2023 - 07.2023
Communications
Macquarie University
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