Franco Andres Apablaza Gonzalez
Brisbane
Summary
Proactive and adaptable Bachelor of International Business student (graduating November 2025) with a completed Diploma in Business. Skilled in international marketing, market research, and data analysis, with proficiency in tools such as Excel and HubSpot. Experienced in supporting business development and client relations through my role as a Commercial Assistant at MatGeo SpA. Recognized for strong teamwork, cross-cultural communication, and problem-solving abilities, with a proven capacity to thrive in international and multidisciplinary environments. Passionate about applying ethical and sustainable business practices to create value in global markets.
Overview
3
3
years of professional experience
Work History
Marketing Consultant (Academic Project)
QUT
01.2024
- Led a market research project for Aussie Surf, focusing on U.S. market entry and consumer behavior.
- Developed innovative marketing solutions using the Metaverse and VR experiences.
- Created strategies for brand positioning, customer segmentation, and partnerships.
- Analyzed industry trends to align business goals with emerging digital opportunities.
- Strategic Market Research & Branding
Marketing & CSR Consultant (Academic Project)
QUT
01.2024
- Investigated ethical and sustainability challenges in outsourcing production to Indonesia.
- Developed a market entry strategy for Germany, aligning with CSR and sustainability trends.
- Created ethical branding and marketing recommendations to improve consumer trust and loyalty.
- Presented findings and strategic recommendations to a panel of marketing and ethics experts.
- Ethical Business Practices & International Market Strategy
Commercial Assistant
MATGEO
02.2023 - Current
- Supported commercial management and client administration.
- Prepared reports and conducted data analysis to optimize processes.
- Coordinated commercial activities and followed up on business opportunities.
Additional Projects & Certifications Support
MatGeo SpA
02.2023 - Current
- Participating in CORFO-funded projects to support MatGeo’s ISO 9001 (Quality Management) and ISO 45001 (Occupational Health and Safety) certification processes.
- Assisting in documentation, compliance tracking, and coordination with internal teams to ensure standards are met.
- Contributing to continuous improvement initiatives aligned with international standards.
Education
Bachelor in International Business -
University QUT
Brisbane, QLD12.2025
Diploma of Business - Business
Queensland University of Technology
Brisbane, QLD11-2023
Skills
- Data analysis and report generation
- Advanced proficiency in Microsoft Excel
- Project management and international logistics
- Risk assessment and regulatory compliance
- Effective communication and teamwork
- HubSpot CRM
- Canva (basic)
- Adobe Creative Suite (basic)
- Project management
- Customer segmentation
- Public and media relations
Accomplishments
Assisted in business development by preparing market analysis reports and supporting meetings with international trade organizations (AUSCHAM, Codelco, etc.).
Languages
Spanish: Native
English: Advanced (C1)
Timeline
Marketing Consultant (Academic Project)
QUT
01.2024
Marketing & CSR Consultant (Academic Project)
QUT
01.2024
Commercial Assistant
MATGEO
02.2023 - Current
Additional Projects & Certifications Support
MatGeo SpA
02.2023 - Current
Bachelor in International Business -
University QUT
Diploma of Business - Business
Queensland University of Technology