Fraser Wilson
Sydney,NSW
Summary
Dynamic National Business Development Manager and trained negotiator with a proven track record at Endeavour Group, excelling in strategic planning and client management. Successfully expanded customer bases and negotiated favorable pricing structures, driving significant business growth. Adept at performance reporting and project management, fostering strong relationships to enhance collaboration and achieve results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
National Business Development Manager - B2B
Endeavour Group
Sydney, NSW
02.2025 - Current
- Formulated and executed strategic plan for national business growth.
- Collaborated with internal teams to ensure project delivery met scope, timeline, and budget.
- Generated regular reports on key performance indicators for business development initiatives.
- Cultivated relationships with key clients and industry partners to enhance collaboration.
- Designed strategies for customer base expansion through direct sales, marketing campaigns, and referrals.
- Negotiated pricing structures with customers ensuring mutually beneficial outcomes for both parties.
- Successful transition of Shorty's customers into Dan Murphy's.
Customer Relationship Manager
Shorty's Liquor
Sydney, NSW
09.2022 - 02.2025
- Maintained accurate records of customer interactions and transactions for future reference.
- Analyzed customer data to identify trends and make recommendations for improvement.
- Provided guidance to junior members of the team regarding tasks related to customer relations management.
- Collaborated with other departments to ensure successful implementation of projects.
- Organized promotional events to attract new customers.
- Cultivated strong relationships with customers by providing personalized attention.
Executive Wine Broker
Cellarmasters
Sydney, 2000
11.2019 - 09.2022
- Participated in trade shows, conferences and other industry related events as a representative of the company's brand and products.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Maintained accurate records of all customer interactions in the CRM system.
Senior Sales Representative
Divine Food & Wine
Sydney, NSW
03.2019 - 11.2019
- Generated new sales leads through cold calling and networking activities.
- Performed regular follow-ups with prospects to close deals in a timely manner.
- Coordinated with other departments to ensure timely delivery of orders.
Senior Wine Broker
United Cellars
Sydney, NSW
03.2018 - 03.2019
- Conducted wine tastings and educational seminars to promote products.
- Collaborated with marketing team in designing campaigns to increase brand awareness.
- Provided technical advice on wine selection and pairing with food items.
Education
Some College (No Degree) - English Literature
University of Glasgow
Glasgow05-2012
High School Diploma -
Cathkin High School
Glasgow06-2009
Skills
- Strategic planning
- Market analysis
- Client management
- Sales negotiation
- Project management
- Performance reporting
Affiliations
- Food lover and wannabe chef
- Avid tennis player
Accomplishments
- Finished at the top of the class in the GAP Skilled Negotiation Course
- Completed Catherine Plano's Personal Leadership course
Certification
- WSET 2 Wine
- RSA
References
References available upon request.
Timeline
National Business Development Manager - B2B
Endeavour Group
02.2025 - Current
Customer Relationship Manager
Shorty's Liquor
09.2022 - 02.2025
Executive Wine Broker
Cellarmasters
11.2019 - 09.2022
Senior Sales Representative
Divine Food & Wine
03.2019 - 11.2019
Senior Wine Broker
United Cellars
03.2018 - 03.2019
Some College (No Degree) - English Literature
University of Glasgow
High School Diploma -
Cathkin High School
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