Overview
Work History
Education
Skills
Professional Summary
Certification
Additional Information
Timeline
Generic

FREDA FEI

Box Hill,VIC

Overview

5
5
years of professional experience
1
1
Certification

Work History

Business Analyst

New Aim Pty Ltd
01.2022 - Current

Achievements:

  • Variant Listing Enhancement: Led the successful launch of the 'Variant Listing' feature, accommodating the onboarding of thousands of new products daily while ensuring an exceptional customers product discovery experience.
  • Aftersales Refund Automation: Spearheaded the launch of an automated aftersales refund portal, reducing manual workload by 40% and a 30% reduction in refund processing time, enhancing aftersales customer journey.
  • Freescout Ticketing Implementation: Successfully implemented Freescout as the platform's ticketing service, optimizing customer inquiry handling flow, improving customer support efficiency by 30%.
  • Design Process Optimization : Optimized design team task management process by creating an internal request portal and customized Jira board, resulting in enhanced task visibility and data-driven workload management.


Responsibilities:

  • Facilitate stakeholder discussions to define project objectives and conducted gap analysis for process improvement.
  • Support the Project Owner in delivering the End-to-End project, ensuring timely issue resolution and adherence to timelines.
  • Translate high-level business requirements into detailed epics and user stories, maintaining a repository of acceptance criteria scenarios and lean documentation for all delivered functionality.
  • Coordinate and manage multiple tasks to meet project deadlines by collaborating with cross-functional teams, providing regular updates on progress to stakeholders and leadership.
  • Collaborate with stakeholders to identify and recommend enhancements for improving the overall customer experience and operational process.
  • Facilitate Agile ceremonies, including stand-ups, sprint planning and backlog grooming, guiding development teams in Agile best practices.
  • Utilize tools such as Jira, Confluence, Visio and Miro for project documentation across the software development life cycle(SDLC).

Senior Category Lead & Category Coordinator

New Aim Pty Ltd
07.2020 - 01.2022

Achievements:

  • Brand Launching: Successfully launched two home & living brands, managing end-to-end processes from sourcing to launching in collaboration with design, IT, buying, and marketing teams.
  • Product Packaging Standardization: Led cross-functional project to standardize packaging for thousands of SKUs, collaborating with both internal and external stakeholders, resulting in improved safety and reduced product damage.


Responsibilities:

  • Optimized the existing operational workflows to improve efficiency, including streamlining demand forecast and pricing review processes.
  • Monitored KPIs and generated regular reports on category performance and market position to drive informed decision-making.
  • Oversaw end-to-end procurement process, cultivating strong supplier relationships, and conducting market research to identify new sourcing opportunities.
  • Led demand forecasting across categories and collaborated with cross-functional teams to optimize strategies and initiate timely reorders.

Ecommerce Coordinator

New Aim Pty Ltd
06.2019 - 06.2020

Responsibilities:

  • Managed and optimized product listings across multiple channels, boosting visibility and sales, enhancing customer engagement.
  • Conducted competitor analysis and market research reports.
  • Collaborated with marketing for effective promotions, driving sales growth.

Sales Consultant

Telstra Melbourne, VIC
11.2018 - 04.2019

Responsibilities:

  • Delivered exceptional customer service through personalized consultations.
  • Achieved all targets, including customer service and sales targets.
  • Provided follow-up and after-sales support through email and phone communication.

Education

Master of Management - Accounting

The University Of Melbourne
Melbourne, VIC
2017

Bachelor of Commerce - Marketing and Economics

The University Of Melbourne
Melbourne, VIC
2016

Skills

  • Agile Methodologies: Scrum, Kanban
  • Requirement Elicitation & Gathering
  • Process Mapping & Optimization
  • User Stories Writing
  • Stakeholder Management
  • JIRA, Confluence, Miro
  • Product & Project Management
  • Problem Solving

Professional Summary

Experienced Agile Business Analyst with a proven track record in translating business needs into precise technical requirements. Expertise in facilitating stakeholder discussions, shaping end-to-end project scopes, and providing essential support to cross-functional teams. Adept at maintaining lean documentation and translating high-level requirements into detailed epics and stories. Ready to contribute to AGL's Product & Portfolio team, ensuring seamless project delivery and enhanced customer experiences.

Certification

  • Agile Software Development - Udacity
  • Agile Project Management - AIM
  • API and Web Service Introduction - Udemy
  • Business Metrics for Data-Driven Companies - Coursera

Additional Information

Available upon request

Timeline

Business Analyst

New Aim Pty Ltd
01.2022 - Current

Senior Category Lead & Category Coordinator

New Aim Pty Ltd
07.2020 - 01.2022

Ecommerce Coordinator

New Aim Pty Ltd
06.2019 - 06.2020

Sales Consultant

Telstra Melbourne, VIC
11.2018 - 04.2019

Master of Management - Accounting

The University Of Melbourne

Bachelor of Commerce - Marketing and Economics

The University Of Melbourne
FREDA FEI