Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
Generic
FREYA FAN

FREYA FAN

Melbourne,Australia

Summary

I have two years of experience working across Blue Energy, AWS Platform, Artificial Intelligence, Healthcare, Food Packaging, and Traditional Media industries, with extensive expertise in both UI/UX and Graphic Design. My work spans visual design, brand identity, and marketing collateral creation, where I’ve helped brands stand out through clear, visually compelling solutions.

I have a proven track record of delivering creative and strategic business support by translating business and client needs into innovative products and impactful client deliverables. I tackle challenges, identify new opportunities, and consistently deliver higher return on investment and profitability for organisations.

As a creative practitioner, I specialise in leading customer-focused, solution-driven outcomes for complex business and technology challenges. My expertise includes user interface design, design systems, wireframing, prototyping, usability testing, accessibility compliance, UX research, big data analysis, and human-centred design, alongside graphic design fundamentals such as composition, typography, and color theory.

My experience spans a variety of technologies, tools, and design systems including Figma, Illustrator, Photoshop, Premiere Pro, After Effects, Protopie, and popular content management systems. I’m adept at delivering high-quality visual assets across multiple mediums, from digital platforms to traditional print.

Overview

4
4
years of professional experience

Work History

Web Designer Intern

2Cloud Technology Pty Ltd
Melbourne, VIC
10.2023 - Current
  • Participated in B2B web design projects, leveraging my skills in analyzing user psychology to create intuitive user flows.
  • Collaborated effectively with front-end team members to enhance user interfaces and optimize design usability.

UI/UX Designer

Monash University
Melbourne
02.2023 - 06.2023
  • Conducted interviews and surveys with more than 10 Monash University students to gather insights and data to enhance the delivery of student services.
    Focused on the topic of upgrading the student course selection system, performing competitive analysis and documenting findings from over 15 universities.
    Collaborated with team members on User Interface design, successfully implementing over 10 updates leading to the final version.
    Independently edited a promotional video to showcase the project results to clients. Additionally, organized and delivered an introductory lecture at a venue, with an audience of more than 50 people.
  • Achievement: Selected as the first student to speak during the presentation of their work and to present the design to the client. The design received high praise from both the presenting faculty and school leadership, ultimately earning them the Outstanding Project Award.

Graphic Design Intern

Greatview Aseptic Packaging
Beijing, China
11.2021 - 02.2022
  • Maintained consistency with existing style while devising set of graphic icons that represented various production locations and facilities. These symbols were printed and strategically placed throughout factory to assist workers and enhance their involvement in production process.
  • Provided abundance of innovative concepts and produced illustrations and packaging designs for new fruit milk product under its brand
  • Learned basic 3D rendering knowledge from the design director during the internship.
  • Achievements: Produced five sets of packaging brochures within one week, skillfully integrating guide labels. Achieved a remarkable 70% reduction in the time required for client selection, earning recognition from the Design Director for improving efficiency and facilitating better client communication.

Graphic/UI Designer

Neurogin eBio
Chengdu, China
04.2021 - 07.2021
  • Revamped corporate branding by creating fresh logo and visual identity system that extended to multiple collaterals such as business cards.
  • Partnered with technical experts to develop official website and visual contents.
  • Worked independently as designer while being receptive to feedback and input from leadership team in this startup. Also, proactively shared my expertise and insights with colleagues who had diverse backgrounds.
  • Achievements: The logo I designed received strong approval from the company's decision-makers, successfully passed trademark registration, and was prominently featured in the new office.

Graphic Design/Media Intern

Chengdu Broadcasting Station
Chengdu, China
04.2020 - 07.2020
  • Created eye-catching promotional posters and retractable banners for "Chengdu International Love Song Contest," while collaborating with UX design team to establish intuitive voting platform on WeChat.
  • Personally collected and organized daily news content and successfully planned and published over 50 Weibo posts and 10 WeChat public tweets.
  • Offer creative concepts and assist the operations team in producing over seven TikTok videos that showcase the daily routines at the broadcasting station.
  • Conducted phone interviews with more than 30 local communities to increase participation in Community Cultural Impact Contest and created innovative judging list utilizing visual data presentation techniques.
  • Achievements: The Love Song Festival poster was deployed across various platforms and printed for offline events, attracting over 3,000 attendees to the singing event.

Education

Master of Interaction Design -

Monash University
Melbourne, VIC
06.2023

Bachelor of Communication Design -

Monash University
Melbourne, VIC
06.2021

Skills

  • Experienced in conceiving and crafting a diverse range of digital and multimedia content to enhance brand promotion
  • Possess strong illustration skills adaptable to digital mediums
    Skilled in developing user-experience-oriented collateral for digital platforms
    Demonstrating over four years of hands-on expertise with the Adobe Creative Suite, showcasing mastery in InDesign, Photoshop, and Illustrator
  • Characterized by creativity and an open-minded, adaptable approach to change
  • Boast a keen eye for user experience and the ability to adhere to best practices for conversion-focused design
  • Proficient in both the art of filming and video editing
  • Effective in translating design concepts into tangible outcomes and adept at clear communication
  • Comfortable making informed decisions related to copywriting
  • Results-driven, with an unwavering commitment to meticulous attention to detail
  • Exemplify exceptional communication skills, adept at articulating design concepts and fostering seamless collaboration within team dynamics

Accomplishments

  • Academic Excellence Award for the Art and Design Theory course.
  • Secured Sponsorship for Interaction Design Semester 1.
  • Received The Outstanding Project Award for my Graduation Project.

Timeline

Web Designer Intern

2Cloud Technology Pty Ltd
10.2023 - Current

UI/UX Designer

Monash University
02.2023 - 06.2023

Graphic Design Intern

Greatview Aseptic Packaging
11.2021 - 02.2022

Graphic/UI Designer

Neurogin eBio
04.2021 - 07.2021

Graphic Design/Media Intern

Chengdu Broadcasting Station
04.2020 - 07.2020

Master of Interaction Design -

Monash University

Bachelor of Communication Design -

Monash University

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FREYA FAN