Gabriela Vanalli

• Valuating and developing the company's marketing strategy and marketing plan.
• Planning, directing, and coordinating all marketing efforts.
• Social media management: creating content, scheduling posts, and monitoring social media metrics.
• Creative direction: directing product shootings, content creation and promotional strategies.
• Establishing and maintaining cooperative relationships with the community and media platforms.
• Events management: from clients fist contact to managing administrative logistics, arranging and coordinating services (on-site staffing, event service execution, setup and breakdown and all aspects of delivering in-person high-end event experiences).
• Responsible for events contracts, budget and payments.
• Managing and overseeing the daily operations of the accounting department.

For Absolut Vodka, Beefeater Gin, Jameson and Chivas Whiskey

• Developing strategies focused on brand activation and sales growth.
• Managing, developing and implementing on-the-spot activations for more than 10 different Pernod Ricard focus brands.
• Responsible for Live Marketing agencies contracts.
• Focus on sales, communication, and brand visibility.
• Manage storage and logistics of events assets.
• Manage Events and Communications budget and ROI.
• Operation on event day (site inspection, set-up, reception, contingency management, partner and press relations).

• Developing and executing branding campaigns to educate target audiences on product features, benefits and values.
• Brand activation: project development focused on boosting product consumption.
• Supporting Red Bull sport and cultural events such as Red Bull Neymar Junior’s 5, Red Bull Doodle Art and Red Bull Soap Box.
• Collaboration with sales team opening new distribution points.

• Managing events team: scheduling, supporting and risk analysis.
• Organisation of 'Mackenzie University Recruitment Fair" involving more than 30 multinationals such as Guerlain, JP Morgan and Procter and Gamble , as well as other intern events or activities entrusted to the position
• Structuring the position scope and tasks for future occupants.

• Marketing Plan development: assist companies in creating and implementing marketing strategies to reach their target audience and increase brand awareness.
• Market research.
• Creating and scheduling social media posts and newsletters using adobe creative cloud (Illustrator, Photoshop, InDesign)
• Assist with promotional activities